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Add Find similar (visual search) to a gallery

Switch on Find similar for a gallery. A shopper opens a post and sees products that look like it. They can also search with their own photo.

3 min read · last updated 2026-10
On this page

Find similar is one button in a gallery’s post pop-up. A shopper taps it and sees products from your own catalogue that look like the post. In the same panel they can pick a photo of their own and search with it.

Switch it on

  1. Sync your catalogue. Results come from your own products, so connect your store first. Matches improve as more of your catalogue is analysed.
  2. Turn on Find similar products. It is off by default. Open the gallery’s settings and switch on Find similar products. Each gallery has its own switch.
  3. Check the layout. The switch shows only on layouts that open the post pop-up. Layouts without the pop-up have no Find similar button.
  4. Test it. Open a post on your store, tap Find similar and check the results. Then try a photo from your phone.

What the shopper gets

  • Each result shows the product image, title and price. A tap opens the product page.
  • Add to cart works from the result, where the widget can add to your store’s cart.
  • A photo the shopper picks is used for that one search. It is never stored.

Limits

Find similar on a post is not counted. Searches with a shopper’s own photo have a daily cap per store. Each visitor also has a short rate limit.

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