Virtual Try-On lets a shopper see a product on themselves before buying. It runs on-device with a WebGL canvas pipeline where possible, falling back to an AI render on a region-pinned edge worker. The try-on button lives inline next to the size selector, with no popup and no app install.
Turn on Virtual Try-On
- Pick the category. Enable try-on for the verticals you sell: beauty (shade matching), fashion, eyewear, jewellery, watches or footwear. Each uses canvas compositing tuned to that body region.
- Enable it on the PDP. Switch on try-on for the product template. The button renders inline next to the size and variant options.
- Confirm the consent flow. Try-on uses a one-tap camera or selfie consent. Confirm shoppers see the consent prompt before the camera or upload is used.
- Test variant swapping. Run a try-on and swap shades, sizes or colours in place. Confirm the variant chosen in the session carries through to add-to-cart.
Privacy
The pipeline runs in-browser by default, so the camera feed never leaves the device. When an edge render is needed, EU shoppers route to an EU worker and US shoppers to a US worker, with no cross-region leakage. No facial templates are stored after the session, and a right-to-be-forgotten request propagates immediately.
