Idukki
API platform

The UGC backbone of the open web.

Idukki started as a UGC SaaS. We’re becoming infrastructure: an open-source widget runtime, a rights-clearance API, brand-safety scoring, edge delivery and a marketplace for licensed content. Other companies depend on us. That’s the backbone position.

Talk to the platform team Read the docs
  • 37 KB
    Widget runtime · CLS 0.001 · INP < 200ms
  • 99.95%
    API + widget SLA · multi-region · SOC 2
  • < 50ms
    Brand-safety inference per call
  • 12M+
    Rights-cleared UGC under management

Six pillars. One infrastructure stack.

Each pillar runs as a standalone product line. Buy one, buy three, buy all six: same SLA, same auth, same billing.

  • 01 · Open runtime

    A 37 KB widget core, soon open source.

    Embed UGC anywhere with one line. We are open-sourcing the widget runtime under a permissive licence so every dev who picks it up becomes a distribution channel. Charge for the SaaS, give away the library.

    • ESM module · zero dependencies
    • CLS 0.001 · INP under 200ms
    • Works on Shopify, Woo, BigCommerce, Wix, Webflow, Framer, any HTML site

  • 02 · Rights-as-a-Service

    A standalone Rights API for the rest of the internet.

    Most teams pirate-rip UGC. We sell rights-clearance + audit-log as a standalone API for ad networks, DSPs, agencies and every brand that uses UGC anywhere. Per-clearance pricing.

    • DM-based rights request flow with 38% conversion
    • GDPR + CCPA + DSA-aligned audit log
    • Tamper-evident: every approve / reject + reason logged

  • 03 · Brand-Safety API

    A scoring layer every ad call passes through.

    Trained on Idukki’s moderation history of 12M+ pieces of UGC, the brand-safety API returns a 0-100 score in < 50ms. Use it as a default filter on every piece of media you serve, anywhere.

    • Toxicity, hate, NSFW, IP-infringement, brand-conflict detection
    • Custom brand-safety profiles per buyer
    • SOC 2 Type II audited; multi-region inference

  • 04 · Marketplace

    Where licensed UGC trades.

    Brand → creator marketplace. Browse rights-cleared, AI-tagged UGC by style, vertical, creator and conversion lift. License a clip in one click. Embed in minutes.

    • Filter by category, format, AOV bracket, creator tier
    • Per-impression or perpetual licensing
    • 30 / 70 rev share with creators

  • 05 · Edge delivery

    Idukki runtime, on every CDN.

    Ship the widget runtime to Cloudflare Workers, Fastly Compute@Edge, Vercel Edge, your widget loads from the edge of whatever CDN the host site uses. Sub-50ms TTFB globally.

    • Partner CDN integrations: Cloudflare, Fastly, Vercel, Akamai
    • Signed-URL image delivery with per-origin caching
    • Edge-rendered HTML payloads for headless / Composable storefronts

  • 06 · Content provenance

    C2PA content credentials, baked in.

    Every piece of UGC you serve carries a tamper-evident manifest: creator, timestamp, edits, rights. The trust layer journalists, brands and platforms will pay for.

    • C2PA / Content Authenticity Initiative aligned
    • Verifiable across re-encodes + edits
    • Default-on for every published asset on Enterprise

In motion

Tracks we’re actively building or piloting. Want early access? Talk to us, we’re onboarding design-partners now.

  • Live commerce

    Shoppable UGC overlays for Amazon Live, YouTube Live, TikTok Live, Twitch. Live-decide which clip surfaces, in-band.

  • Creator graph

    Map every creator’s network across platforms, weight by purchasing-influence, expose as an audience product to ad managers.

  • Compliance hub

    Single dashboard that answers GDPR, CCPA, DSA + child-safety procurement questionnaires in 30 seconds.

  • Programmatic UGC

    Plug into Meta / TikTok / Google ad APIs as a content provider. Brands buy UGC ads served from your library.

Design-partner programme

Build with us before everyone else.

Selected ad networks, agencies, ecommerce platforms and creator tools get early access to the Rights API, Brand-Safety API and Marketplace, locked-in pricing for 24 months.

  • Slack channel with the platform team
  • Roadmap input + named features
  • 24-month price lock + free integration support

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npm SDK · v1.0.0

npm install the widget loader.

@idukki/widget-sdk is a thin loader-only package, about 30 published lines that injects the CDN runtime + mounts a data-idukki container. Same call signature in every framework.

  • npm i @idukki/widget-sdk
  • IddukkiWidget.load(GUID, { bguid, container })
  • ESM import + CJS require exports

@idukki/widget-sdk

npm · ESM + CJS · framework-agnostic

v1.0.0
1Install
bash
npm i @idukki/widget-sdk
2Mount

Minimal, pass your gallery GUID:

js
import { IddukkiWidget } from '@idukki/widget-sdk';

IddukkiWidget.load('YOUR_GALLERY_GUID');

With business GUID + a specific container:

js
IddukkiWidget.load('YOUR_GALLERY_GUID', {
  bguid: 'YOUR_BUSINESS_GUID',
  container: document.getElementById('my-widget-slot'),
});
3Drop in any framework
js
import { useEffect } from 'react';
import { IddukkiWidget } from '@idukki/widget-sdk';

export default function GallerySection() {
  useEffect(() => {
    IddukkiWidget.load('YOUR_GALLERY_GUID');
  }, []);

  return <div id="my-widget-slot" />;
}
Your gallery GUID lives in the Idukki dashboard → Widget Settings → Embed Code.View on npm →
4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Enterprise

SOC 2, SSO, DPA, multi-region. Get the procurement pack.

A dedicated solutions engineer, a security questionnaire pre-filled, and a 30-day pilot scoped to your stack.

Talk to enterprise salesRead the security overview
  • No credit card
  • Cancel anytime
  • SOC 2 + GDPR

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