Does the Free plan include the whole loop?

The Free plan covers up to 20,000 impressions a month. It includes AI moderation and every standard integration. Every plan includes every source and rights requests. Shoppable video, premium layouts and the full AI stack start on Starter ($45/mo).

Which parts of the loop are still rolling out?

4 Learn features are rolling out. They are: best sellers first, sold-out posts last, a photo question and Iris test ideas. Everything else on this page is live today.

What is the difference between a proven order and an influenced one?

A proven order follows an add-to-cart from your gallery by the same shopper. Assisted orders came after a view or a click. Influenced orders are the two together. Idukki reports each in its own column.

Why Idukki

One loop from customer post to proven sale.

Monday, 9 a.m. Someone asks if the photos on your product pages sell anything. You want a number you can defend, and a plan for next week.

Get started Walk the loop

Where the answer gets lost

Posts arrive in one app. Rights sit in your DMs. The gallery is a third tool, and orders sit in your store admin. Each hand-off drops something: a product tag, a consent, an order. Idukki runs all five stages on one library, so nothing drops.

Collect, curate, show, measure, learn.

Pick a stage to see what it does today. Learn feeds the next round of Collect. Anything marked “Rolling out” is being built now and is not live yet.

1 of 5Collectthen Curate

Every customer post, review and upload lands in one library.

Social postsPull posts from Instagram, TikTok, YouTube, Facebook, Pinterest, X, LinkedIn and Threads.
ReviewsImport Google, Trustpilot, TripAdvisor and Judge.me reviews. Ask buyers for photos after the order.
UploadsA hosted upload page takes photos and video straight from your customers.
Rights requestsAsk by comment or consent form, and track every answer. Rights requests are included on every plan, Free too.

Collect UGC Reviews Rights management

Proven stays proven.

An order counts as proven only after a gallery add-to-cart. Assisted orders get their own row. The ones we cannot tie to your posts stay on the chart too.

How we count every number

90 store orders in a month, split three ways

Proven: 2Added to cart from the gallery, then bought.
Assisted: 70Saw or clicked a post in the 30 days before buying.
Not attributed: 18No tie to your UGC. Shown so the rest stays honest.

The worked example from How we measure. The numbers are illustrative.

Weighing us against another tool?

Every plan includes every source and rights requests. Shoppable video, premium layouts and the full AI stack start on Starter ($45/mo).

Questions before you start

Does the Free plan include the whole loop?: The Free plan covers up to 20,000 impressions a month. It includes AI moderation and every standard integration. Every plan includes every source and rights requests. Shoppable video, premium layouts and the full AI stack start on Starter ($45/mo).
Which parts of the loop are still rolling out?: 4 Learn features are rolling out. They are: best sellers first, sold-out posts last, a photo question and Iris test ideas. Everything else on this page is live today.
What is the difference between a proven order and an influenced one?: A proven order follows an add-to-cart from your gallery by the same shopper. Assisted orders came after a view or a click. Influenced orders are the two together. Idukki reports each in its own column.

Start the loop on your own store.

Pick your store platform to see the next step. Shopify stores start on the Free plan.

Get started

On Shopify? Install from the App Store.