Idukki
The Idukki Advantage

One platform · the whole loop

The whole loop, one platform.

Most teams stitch together a UGC collector, a rights tool, a shoppable-video app and an analytics dashboard. Idukki is the one platform that collects, rights-clears, makes shoppable and measures, so the evidence flows end to end instead of leaking between tools.

The Idukki Advantage

One platform

One platform, not five tabs

  • One platform, not

    No stitching

  • Grounded AI you

    Curated-first, AI

  • No-code, no speed

    37 KB

Grounded AI you can trustlive
  • 6 + 4
    Social + review sources
  • 5
    Ecommerce platforms
  • 13
    Languages supported
  • 99 / 100
    Lighthouse · Performance
PageSpeed Insightswidget.idukki.io · Desktop

Zero site-speed impact

99/100 on a live production widget.

  • 0Performance
  • 0Accessibility
  • 0Best Practices
  • 0SEO
0–4950–8990–100

Values are estimated and may vary. Measured 12 Jun 2026 on the live widget.

  • 0.4 sFCP
  • 0.9 sLCP
  • 0 msTBT
  • 0CLS
  • 1.0 sSpeed Index
Google PageSpeed Insights desktop report for the Idukki widget — 99 Performance, measured 12 Jun 2026
PageSpeed Insights report (12 Jun 2026). Tap to open full size.
Core Web Vitals detail from PageSpeed Insights — FCP 0.4s, LCP 0.9s, TBT 0ms, CLS 0, measured 12 Jun 2026
Core Web Vitals detail (12 Jun 2026).

A production Idukki gallery on widget.idukki.io: a 37 KB lazy-loaded runtime with 0 ms blocking time and CLS 0 that does not move your Core Web Vitals. The widget earns the score, not this page.

Run it yourself on PageSpeed
  • 01

    One platform, not five tabs

    Collect, moderate, rights-clear, tag, embed and measure in a single workspace. The same library powers your PDP, email, paid social, signage and link-in-bio.

    • No stitching collector + rights + video + analytics
    • One source of truth for every customer asset
    • Refresh once, update everywhere
  • 02

    Grounded AI you can trust

    Idukki's AI is scoped to your own catalogue, verified reviews and UGC. It answers and recommends from your evidence, never the open web, and never a competitor.

    • Curated-first, AI for the long tail
    • No invented specs or off-brand answers
    • The evidence agents quote off-site
  • 03

    No-code, no speed tax

    Galleries and shoppable video embed in a few clicks, with no measurable hit to your site speed. The widget is a 37 KB ESM bundle that lazy-loads every image, so LCP, CLS and TBT hold while your social-proof block goes live.

    • 37 KB runtime, lazy-loaded media
    • 99 / 100 Lighthouse · 0 ms TBT · CLS 0
    • REST API + SDK when you do want to build
  • 04

    Everywhere you sell

    Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento / Adobe Commerce, or custom via REST + webhooks. The same content surfaces across every channel.

    • Native apps for the major platforms
    • Custom storefronts via API
    • PDP, email, paid social, signage, bio
  • 05

    Rights + compliance built in

    Automated rights requests, audit-ready logs and GDPR-aware handling are part of the platform, not a bolt-on you manage separately.

    • One-click rights requests
    • Tamper-evident consent records
    • GDPR + DSA aware by default
  • 06

    Find your best content fast

    Super Search lets you type what you're looking for and surfaces the right UGC in seconds, with real-time filtering across every connected source.

    • AI-powered UGC search
    • Real-time filtering
    • Curate the best, hide the rest

From the co-founder

"Enterprise software at scale teaches you one thing: a slow UI is a bug, not a feature request. I've shipped SAP Fiori interfaces used across nine countries and watched a 3-second page load wreck adoption at Black Friday scale. The widget is 37 KB because I've read those traffic logs — not to win a benchmark. Performance isn't a constraint we work around. It's the design brief."
RA
Rohin AggarwalCo-founder · Idukki · 25 years in enterprise UI/UX/tech

Performance: common questions

  • Will the widget slow my site down?

    In a live PageSpeed Insights desktop run (12 Jun 2026) the widget scored 99 Performance, 100 Accessibility, 100 Best Practices and 100 SEO. Core Web Vitals: FCP 0.4 s, LCP 0.9 s, 0 ms Total Blocking Time, CLS 0, Speed Index 1.0 s. You can reproduce the result yourself by running pagespeed.web.dev against widget.idukki.io.

  • What exactly is "37 KB"?

    The widget runtime is a single ESM bundle, gzipped, loaded from cdn.idukki.io. It lazy-loads media (no above-the-fold images block render), has no jQuery dependency, no megabyte iframes, and fires no third-party trackers without explicit consent. The 37 KB figure is the full runtime — not a minified stub that pulls in a larger payload on init.

  • How does this compare to Bazaarvoice, Yotpo or Tolstoy in terms of widget weight?

    Bazaarvoice's widget typically loads 300–500 KB across its JS, CSS and remote API calls. Yotpo's review widget adds 180–250 KB in our benchmarks. Tolstoy and Videowise video widgets range from 80–200 KB depending on config. Idukki's 37 KB runtime scores 99 on Performance where those incumbents typically score 60–75. Our /tools/widget-speed checklist lets you audit any widget against your own pages.

  • Can I verify the score against my own staging environment?

    Yes. Install the widget on any page, run pagespeed.web.dev against it on Desktop and share the URL with us. Our team will review the result and flag anything worth investigating. We also ship a /tools/widget-speed checklist that surfaces LCP, CLS and INP impact before you go live.

  • What about mobile PageSpeed scores?

    Mobile scores vary more by device/throttle profile and are harder to pin to a single number. Our desktop score (99) is the reproducible baseline because it uses a consistent Lighthouse 13 config. We are tracking mobile RUM data across production deployments and will publish those numbers when we have a statistically reliable sample.

By the numbers

+10–40%representative PDP conversion lift when UGC replaces studio-only imagery
Up to 3×representative dwell time on pages carrying shoppable video
Hours → minsmoderation time once AI tagging and auto-curation are on
≈37 KBtotal widget weight, negligible Core Web Vitals impact

Ranges are composite / representative: drawn from published UGC commerce benchmarks (Nosto/Stackla, Baymard, PowerReviews, Wyzowl) and Idukki widget telemetry, not a single attributed result.

See the advantage on your store

See the advantage on your store

Bring your catalogue and a handful of posts. We'll show you the collect → shoppable → measure loop running on your own products.

  • A walkthrough on your storefront
  • Migration from Bazaarvoice, Yotpo, Tolstoy or Videowise in a day
  • No-code setup in minutes

Cloudflare bot-protection

No spam. Unsubscribe anytime. We never sell your data.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

  • No credit card
  • Cancel anytime
  • SOC 2 + GDPR

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The Idukki Advantage, one platform for UGC, shoppable video and reviews — Idukki