Launch a hashtag competition in 15 minutes.
Collect entries online from every channel, and in-store with QR codes. Score with community votes and judge panels. Award a winner every month with Shopify codes or gift cards. Rights cleared at submission. End-to-end inside Idukki, no third-party giveaway tool.
- Sweepstakes-compliant T&Cs included
- Shopify + Tremendous fulfilment built in
- Anti-fraud + rate-limiting baked in
- 1@sky.b1,842 votes8.4
- 2@maya.k1,721 votes8.2
- 3@noor.studio1,503 votes7.9
- 4@otto.frame1,402 votes7.6
- 5@river.amel1,287 votes7.4
- 6@lila.maker1,199 votes7.1
Pick the competition that fits your moment.
Each template ships with sweepstakes-compliant T&Cs, a leaderboard widget, a hashtag aggregator and a judging dashboard. Branding inherits from your workspace.
- TemplateReach play
Photo contest
Customers submit a photo with your hashtag. Public vote + judge panel. Best for product launches and seasonal campaigns.
- TemplateViews play
Reels / TikTok challenge
Branded hashtag challenge on TikTok / Reels. Soundtrack lock, trend hooks, creator seeding bundled in.
- TemplateConversion play
Before / after
Two-photo entry, before + after. Perfect for beauty, fitness, home reno. Native side-by-side voting card.
- TemplateLaunch play
Community vote
"Pick our next colourway" / "Vote your favourite". Drives PDP traffic + engagement before a launch.
- TemplateAOV play
Mood board / pin
Customers curate a mood board of how they style your product. Drives lookbook + bundling AOV.
- TemplateRetention play
Team leaderboard
Run a competition between athletes, run clubs, agency teams or stores. Internal + B2B activation pattern.
Outcome labels are directional: they describe what each format is typically run to achieve, not measured campaign results. For published benchmarks on how UGC affects engagement and conversion, see the Stackla/Nosto consumer research and Comscore’s studies on UGC and brand engagement.
From launch to winner, all in one place.
1. Launch in 15 minutes
Pick a template. Set your hashtag, dates, eligibility, prize and T&Cs. Branding inherits from your workspace, no design required.
2. Aggregate every channel
Idukki polls Instagram, TikTok, X, Threads and YouTube Shorts. Entries flow into the moderation queue with rights request fired automatically.
3. Score + leaderboard
Public leaderboard for community votes + private judging dashboard for your team. Final score = weighted average of votes and judge ratings.
4. Award the winners
One-click prize fulfilment via Shopify discount codes, Tremendous gift cards or sweepstakes-compliant random draw with full audit log.
Real entries. Real winners.
Every UGC competition gets gamed. Idukki ships anti-fraud as default, not an add-on, so your community vote actually means something.
Duplicate-account detection
Device + IP fingerprinting blocks burner accounts gaming the vote.
Vote rate-limiting
Per-IP + per-handle caps stop vote-bombing. Adjustable per competition.
AI brand-safety scoring
Pre-publish moderation flags unsafe, off-brand or rights-risky content before it hits the leaderboard.
Geo + cohort filters
Restrict to specific countries, segments or follower thresholds. Sweepstakes-compliant by design.
Every entry. Every vote. Every prize.
- 14:02:11Submitted entry · IG @sky.bpending-rights
- 14:02:13Rights request DM sentawaiting-consent
- 14:04:02Consented (T&Cs v3, EU)rights-cleared
- 14:08:55Voted +1recorded
- 14:08:59Rate-limit OK · score 4.7valid
- 15:11:30Judge rating 8/10scored
- 17:00:00Final score 8.4 · winnerawarded
- 17:00:01Shopify code SUMMER-XYZfulfilled
Leroy Merlin ran it every month, online and in-store.
Leroy Merlin ran an ongoing UGC competition on Idukki with a winner picked every month, collecting 1,900+ pieces of customer content. Alongside hashtag entries online, they collected UGC inside physical stores using QR codes, and that in-store route was a standout. A code by the product turns the most motivated photographer you will ever get, the customer holding it in the aisle, into an entry.
- 1,900+UGC collected
- MonthlyWinners picked
- In-storeQR collection
Learn from the brands that nailed it.
Widely reported public campaigns worth stealing from. The common thread: a clear ask, a format native to where the audience already posts, and a prize that fits the audience rather than one that is merely expensive.
- #AsSeenOnMe
ASOS
An always-on hashtag that turns buyers into models. Shoppers post their outfits, ASOS features them on-site. The shoppable-gallery play, which is exactly what Idukki automates.
- #RedCupContest
Starbucks
A simple cash prize plus "share a photo of the cup." You do not need an elaborate mechanic when the product is iconic and the timing is seasonal.
- #eyeslipsface
e.l.f. Cosmetics
A custom branded TikTok sound made the challenge spread on its own, becoming one of the most-viral US TikTok campaigns to date.
- #Gymshark66
Gymshark
A 66-day community challenge people post into year after year. The streak format builds a habit, not a one-off spike.
Want the formats, the runbook and paste-ready copy templates? Read the UGC competition playbook.
Get a competition plan built for your brand.
Pick a template, send us your goal + audience, and we’ll come back with a fully scoped plan: prize, hashtag, schedule, judging panel and projected entries, in one business day. No sales-engineer slot required.
- Scoped competition brief, prize, schedule, channels, judging
- Sweepstakes-compliant T&Cs drafted for your jurisdictions
- Projected entry volume based on your IG + TikTok audience
- Day-1 microsite + leaderboard preview before launch
FAQ
How long does it take to launch a competition?+
15 minutes for a template-based competition. Pick a template, set hashtag + dates + eligibility + prize, paste your T&Cs (we include a sweepstakes-compliant template) and publish. White-label microsite + embedded widget go live immediately.
Which channels do you aggregate from?+
Instagram (posts, reels, stories: public + tagged), TikTok (organic + branded hashtag challenges), X (formerly Twitter), Threads, and YouTube Shorts. Submissions also flow in from a direct upload form on your microsite.
How does the public leaderboard work?+
A public leaderboard widget you embed anywhere shows current entries sorted by your scoring formula (votes, judge score, blended). Users can vote, share entries, and add their own submission. Rate limits + duplicate detection protect against fraud.
How do you handle prize fulfilment?+
Three options: (1) Shopify discount codes auto-generated and emailed to winners; (2) Tremendous gift cards across 50+ brands and currencies; (3) manual fulfilment with audit log and entrant communication. Sweepstakes-compliant random draw is built in for non-skill prizes.
Is this sweepstakes-compliant?+
Yes, the random-draw flow uses a seeded, auditable algorithm. We include T&Cs templates for US, UK, EU, Canada and Australia. Geographic restrictions + age gates configurable per competition. Audit log exports as signed JSON for your legal team.
Can I run multiple competitions simultaneously?+
Pro plan: up to 5 concurrent. Enterprise: unlimited concurrent + sub-brand workspaces. Starter plan limits to 1 live competition.
How does rights management work?+
When an entrant submits via your hashtag, our rights engine sends them an in-platform DM (or an embedded form) asking them to opt-in to your licence terms. Idukki stores the signed consent + audit trail for every approved entry. Winners are automatically rights-cleared for cross-channel use.
Can I gate the contest to existing customers?+
Yes: pass a customer cohort via Shopify customer tags, Klaviyo segments, or a CSV upload. Only entrants matching the cohort are eligible to win. Useful for VIP-only competitions and ambassador programs.
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
