Golden hour at Praia da Marinha. The whole Algarve trip came in under budget.
4.2k 187
Travel + experiences
The traveller’s reel books the trip. Your brochure rarely does.
Travel buyers shop for a feeling they want to recreate. Surface the destination reels, itinerary recaps and packing lists your past customers already posted, tagged to the exact tour and date, so the next booker arrives half-sold.
“It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.”
Shopify App Store
COSSET CLOTHINGIndia
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App Store
RitualisticIndia
“We've been using this app on our Shopify store to add videos across our website, and the experience has been really smooth. The setup was straightforward, and we were able to get the video feature running without needing much technical help.”
Shopify App Store
The content your shoppers already trust.
Experiences are sold on anticipation, and a traveller’s own reel sells the anticipation better than any campaign. Trip footage, itineraries and "what it’s really like" content answer the doubt that stops a booking: will it live up to the photos.
It is intensely social and shareable, so the content supply is huge and the peer-trust effect is at its strongest.
What it can move
Booking-intent lift
real trip reels + itineraries on experience pages
representative
Very high peer-trust
travellers trusting other travellers’ content
consolidated, TripAdvisor
Abundant UGC supply
travel is among the most-shared categories
consolidated, eMarketer
Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.
Three placements that earn their pixels.
Trip reels on experience pages
Real traveller footage embedded where the booking decision happens.
Itinerary + packing content
Practical guest content that answers "what is it actually like".
Try shoppable formats with Travel + experiences content
Shop-the-look, stories, lookbooks and more — each engine runs on demo posts from this vertical. Tap a pin or drag a slider to see add-to-cart in action.
Pick a format
Every format renders live with real Travel + experiences demo content.
Shop the Look. Tap-to-shop hotspots over a lifestyle image, with a shop-this-look rail. Where it fits: Homepage hero · campaign landing pages.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
No credit card · Cancel anytime · GDPR self-certified · SOC 2 in audit
FAQ
FAQs
Quick answers from our team. If yours isn’t here, ask via the contact form.
Can the tour PDP show ONLY content from the specific tour?
Yes. Submission metadata captures the SKU / tour code, so the PDP can scope its UGC to that exact tour and date range. Useful when "Tour of Tuscany A" runs a different itinerary from "Tour of Tuscany B".
How do you handle seasonal content?
Build a collection per season and swap it on the page when the season turns. Idukki does not tag or rotate posts by season on its own.
Do you support multi-language reviews?
Yes. Reviews and posts show in the language they were written in. Widget buttons and labels have packs for the languages on /about/facts, including Japanese and Korean. There is no Chinese pack yet.
How do TripAdvisor + Trustpilot reviews integrate?
Direct API sync. Reviews flow into the same widget runtime your social UGC uses, with verified-traveller badges intact and the source platform clearly labelled.
Why is UGC so strong for travel and experiences?
Experiences are bought on anticipation, and a real traveller’s footage builds that anticipation while answering "will it live up to the photos". Travel also has very high peer trust and an enormous content supply.
Where should travel UGC appear?
On the experience and destination pages where the booking decision is made. Pair trip reels with practical itinerary and packing content so a prospect can picture the whole trip.
Buying for a specific role?
See the travel + experiences stack framed for a CMO, CTO, Head of Ecommerce or agency: the metrics, proof and modules each one cares about.
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Fashion + FootwearCAI Store
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