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@maya.travels

Golden hour at Praia da Marinha. The whole Algarve trip came in under budget.

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Travel + experiences

The traveller’s reel books the trip. Your brochure rarely does.

Travel buyers shop for a feeling they want to recreate. Surface the destination reels, itinerary recaps and packing lists your past customers already posted, tagged to the exact tour and date, so the next booker arrives half-sold.

Build your travel wallSee it live

No code · live in a day

Traveller reels and TripAdvisor reviews next to the booking button, where the decision is made.

  • 85%
    of people say a video has convinced them to buy (Wyzowl, 2026)
  • 54%
    of travel shoppers cite social UGC as their top inspiration (Mintel, 2025)
  • Multi
    source feed from Instagram, TripAdvisor and Google in one widget

Accelerate your success with UGC

  • 54%
    of travel shoppers cite social UGC as their top inspiration source (Mintel, 2025)

See it in action

From UGC to sale in five steps

Real travel + experiences content. Pinned by AI, tapped by a shopper, added to cart.

Layout direction
11

Travel + experiences

Trip reels, itineraries and packing lists where every kit item is shoppable.

Shot list

On-location adventure reel; tag the packed gear the creator is using.

Tag these

BackpackCameraBottle

Idukki widget

Shoppable Video — packing-list tags

Embeds on

PDPItinerary blogEmail reels

CTA copy

“Shop the kit”

Expected lift

+31%

kit attach rate

Travel + experiences UGC
1
2
3
40L travel backpack

40L travel backpack

$180

1

Raw UGC

Real customer photo pulled in

2

Tag products

AI pins each item in the shot

3

Tap a pin

Shopper taps any numbered pin

4

Product card

Details appear inline — no new page

5

Add to cart

One tap, done

Where to put it on your store

Each surface gets its own UGC job. Here's the widget shape per page, illustrated with example customer content from your category.

Widget gallery

See the layouts built for travel + experiences

Homepage reels, shoppable PDP video, community walls and review rails laid out the way your category sells. Browse every placement, then pick the set for your store.

Browse the gallery

Deep dive

The full travel + experiences UGC playbook.

Use cases, benchmark data, real examples, the tips that actually work and where Idukki fits. Written by the product team that ships travel + experiences every week.

Read the playbook

Proof from travel + experiences

Read the whole story, every study has the receipts.

All case studies

What customers say

Verbatim reviews from the Shopify App Store and G2. Every quote is auditable.

All reviews
  • Malléwear logo
    MalléwearIndia
    “It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.”
    Shopify App Store
  • COSSET CLOTHING logo
    COSSET CLOTHINGIndia
    “We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
    Shopify App Store
  • Ritualistic logo
    RitualisticIndia
    “Setup was straightforward and we got the video feature running without needing much technical help. The videos integrate into the storefront without making it feel cluttered or slowing things down, and they've been useful for showing customers how our products actually look and are used.”
    Shopify App Store

Why UGC fits travel + experiences

The content your shoppers already trust.

Experiences are sold on anticipation, and a traveller’s own reel sells the anticipation better than any campaign. Trip footage, itineraries and "what it’s really like" content answer the doubt that stops a booking: will it live up to the photos.

It is intensely social and shareable, so the content supply is huge and the peer-trust effect is at its strongest.

Traveller looking at a landscape
Scenic travel destination
Open road travel journey

What it can move

  • Booking-intent lift

    real trip reels + itineraries on experience pages

    representative

  • Very high peer-trust

    travellers trusting other travellers’ content

    consolidated, TripAdvisor

  • Abundant UGC supply

    travel is among the most-shared categories

    consolidated, eMarketer

Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.

Put it to work

Three placements that earn their pixels.

  • Trip reels on experience pages

    Real traveller footage embedded where the booking decision happens.

  • Itinerary + packing content

    Practical guest content that answers "what is it actually like".

  • Seasonal + destination galleries

    Curated by trip type and season to match intent.

Go deeper

Reading for travel + experiences teams.

Try it on your store

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.

Talk to UsTalk to a specialist

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FAQ

FAQs

Quick answers from our team. If yours isn’t here, ask via the contact form.

  • Can the tour PDP show ONLY content from the specific tour?

    Yes. Submission metadata captures the SKU / tour code, so the PDP can scope its UGC to that exact tour and date range. Useful when "Tour of Tuscany A" runs a different itinerary from "Tour of Tuscany B".

  • How do you handle seasonal content?

    Every piece of UGC carries a season + month tag. Destination pages auto-rotate, so a Bali landing page surfaces rainy-season UGC in November and dry-season UGC in May. Travellers see what they’ll actually experience.

  • Do you support multi-language reviews?

    Yes, across 28 locales. Particularly useful for OTAs serving Japanese + Korean + Mandarin-reading buyers on the same destination page.

  • How do TripAdvisor + Trustpilot reviews integrate?

    Direct API sync. Reviews flow into the same widget runtime your social UGC uses, with verified-traveller badges intact and the source platform clearly labelled.

  • Why is UGC so strong for travel and experiences?

    Experiences are bought on anticipation, and a real traveller’s footage builds that anticipation while answering "will it live up to the photos". Travel also has very high peer trust and an enormous content supply.

  • Where should travel UGC appear?

    On the experience and destination pages where the booking decision is made. Pair trip reels with practical itinerary and packing content so a prospect can picture the whole trip.

More categories

Same UGC stack, different playbook per vertical.

Buying for a specific role?

See the travel + experiences stack framed for a CMO, CTO, Head of Ecommerce or agency: the metrics, proof and modules each one cares about.

Browse solutions by role
4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Built for your category

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.

Talk to UsTalk to a specialist
  • No credit card
  • Cancel anytime
  • GDPR + SOC 2 (in audit)

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