The fresh pasta kit made a restaurant-level dinner in 20 minutes. Obsessed.
4.2k 187
Food + beverage
The dish in the customer's kitchen sells better than the dish in your studio.
Food and drink is the most visually-native category there is. Idukki turns the recipe shots, the unboxing reels, the pairing notes and the "this is now my morning ritual" content your customers already make into the storefront's primary creative.
“It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.”
Shopify App Store
COSSET CLOTHINGIndia
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App Store
RitualisticIndia
“We've been using this app on our Shopify store to add videos across our website, and the experience has been really smooth. The setup was straightforward, and we were able to get the video feature running without needing much technical help.”
Shopify App Store
The content your shoppers already trust.
Food sells on appetite and occasion, and nothing triggers appetite like real people eating, cooking and gifting it. Recipe content, tasting reactions and unboxing turn a product shot into a craving, and the supply is endless because customers love sharing food.
It is high-frequency and gift-heavy, so seasonal and occasion-led UGC compounds fast across repeat purchases.
What it can move
Appetite-driven conversion
real eating + cooking content vs studio plating
representative
High UGC volume
food is among the most-shared content categories
consolidated, eMarketer
Strong gifting + seasonal lift
occasion-led unboxing and hampers
representative
Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.
Three placements that earn their pixels.
Recipe + tasting reels
Real customers cooking and reacting, hotspotted to the product.
Occasion galleries
Seasonal and gifting content surfaced around peaks.
Unboxing + hamper content
Packaging and reveal clips that sell the gift use-case.
Try shoppable formats with Food + beverage content
Shop-the-look, stories, lookbooks and more — each engine runs on demo posts from this vertical. Tap a pin or drag a slider to see add-to-cart in action.
Pick a format
Every format renders live with real Food + beverage demo content.
Shop the Look. Tap-to-shop hotspots over a lifestyle image, with a shop-this-look rail. Where it fits: Homepage hero · campaign landing pages.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
No credit card · Cancel anytime · GDPR self-certified · SOC 2 in audit
FAQ
FAQs
Quick answers from our team. If yours isn’t here, ask via the contact form.
Does Idukki handle alcohol-marketing compliance?
Yes. Age-gating on widget mount, regulated-language moderation (no health claims on alcohol), ASA + DSA-aligned warning footers, no minors in flagged UGC. UK MUR + EU DSA defaults built in.
Can recipe-card UGC link back to multiple SKUs at once?
Yes. The vision tagger recognises every product in a recipe shot and renders a multi-hotspot tile, so a single bowl can link out to four SKUs without you tagging them by hand.
How do you handle ingredient + allergy claims in UGC?
Submission scan blocks "no seed oils / gluten-free / organic" wording when the SKU isn't certified for the claim, plus a separately-tunable allergen lexicon. Flagged posts queue for manual review before publish.
Do you support seasonal gift-finder UGC?
Yes. Occasions (Diwali, Christmas, host gifts, Eid, Lunar New Year) are first-class tags on every piece of UGC, and the gift-finder widget filters and ranks by occasion + price band.
What UGC works best for food and drink?
Recipe and cooking reels, tasting reactions and unboxing. Real people eating and preparing the product triggers appetite in a way studio plating cannot, and food is one of the most-shared content categories so supply is rarely the problem.
How do I make food UGC shoppable?
Tag products directly in recipe and reaction clips so a viewer can add the exact item to cart from the video, and surface occasion galleries around seasonal and gifting peaks.
Buying for a specific role?
See the food + beverage stack framed for a CMO, CTO, Head of Ecommerce or agency: the metrics, proof and modules each one cares about.
Home + DIYLeroy Merlin
FashionTheater
Fashion + FootwearCAI Store
MalléwearIndia
COSSET CLOTHINGIndia
RitualisticIndia
