The dish in the customer's kitchen sells better than the dish in your studio.
Food and drink is the most visually-native category there is. Idukki turns the recipe shots, the unboxing reels, the pairing notes and the "this is now my morning ritual" content your customers already make into the storefront's primary creative.
+47% PDP conversion on coffee + tea SKUs when a brew-method UGC rail sits above the buy box. Composite from three Idukki specialty-coffee customers, n=3.
Trusted across categories
+47%
PDP conversion on brew-method UGC rails
+62%
gift-page conversion when an unboxing reel sits above the fold
3.4×
recipe-card shoppable-ingredient CTR vs standard PDP add-to-cart
See it live
Food + beverage, as a shoppable wall
Hover any tile to see the product drawer. This is the live widget, not a screenshot.
Live
9:41
idukki · live preview
@forkful
The fresh pasta kit made a restaurant-level dinner in 20 minutes. Obsessed.
4.2k 187
Live preview
Food + beverage, shoppable wall
Hover any tile to see the product drawer.
Live · 37 KB runtime
@forkful 837 57
@dailybrew 874 94
@crumb 911 131
@homebar 948 168
@grazing 985 25
@fork 1022 62
Click any pin to open the product card · Plug your handle, paste the embed.
Values are estimated and may vary. Measured 12 Jun 2026 on the live widget.
0.4 sFCP
0.9 sLCP
0 msTBT
0CLS
1.0 sSpeed Index
PageSpeed Insights report (12 Jun 2026). Tap to open full size.Core Web Vitals detail (12 Jun 2026).
A production Idukki gallery on widget.idukki.io: a 37 KB lazy-loaded runtime with 0 ms blocking time and CLS 0 that does not move your Core Web Vitals. The widget earns the score, not this page.
Posts your customers already published become tagged, shoppable proof on your store. The whole loop runs on autopilot, you only approve what goes live.
@ava_nyc
@priya_styles
@dani_fits
@maya_in_londonLinen overshirt. Sage
Linen overshirt. Sage
£89
Shop now
CollectPosts pulled in from your handles + hashtags.
TagAI pins the product inside the shot.
ShopAdd to cart without leaving the post.
Accelerate your success with UGC
+47%
PDP conversion on brew-method UGC rails
+62%
gift-page conversion when an unboxing reel sits above the fold
3.4×
recipe-card shoppable-ingredient CTR vs standard PDP add-to-cart
Where to put it on your store
Each surface gets its own UGC job. Here's the widget shape per page, previewed with real customer content from your category.
Live preview
Homepage
Coffee + tea PDP
Brew-method UGC grouped by extraction (V60, espresso, French press), each tile linking back to the bag of beans and the gear used to brew it.
Live preview
PDP
Wine + spirits
Food-pairing UGC surfaced on the PDP, plus an age-gated reviews wall that meets DSA + ASA rules for alcohol marketing.
Live preview
Lookbook
Snacks + better-for-you
Ingredient-led UGC ("no seed oils, no gum") that builds the trust copy can't. Recipe remixes drive repeat purchase.
Live preview
Email + SMS
Gifting + hampers
Unboxing-moment reels on hamper PDPs. Gift-finder pages pull UGC sorted by occasion (Diwali, holidays, host gifts).
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App Store
Wear Your OpinionIndia
“We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
Shopify App Store
MF
MOONFREEZE FOODS PRIVATE LIMITEDIndia
“From the first interaction with Idukki, it's clear this platform is in a class of its own. It's more than just a UGC content platform on Shopify; it's a game-changer that truly revolutionizes the way businesses can leverage user-generated content.”
Shopify App Store
Why UGC fits food + beverage
The content your shoppers already trust.
Food sells on appetite and occasion, and nothing triggers appetite like real people eating, cooking and gifting it. Recipe content, tasting reactions and unboxing turn a product shot into a craving, and the supply is endless because customers love sharing food.
It is high-frequency and gift-heavy, so seasonal and occasion-led UGC compounds fast across repeat purchases.
What it can move
Appetite-driven conversion
real eating + cooking content vs studio plating
representative
High UGC volume
food is among the most-shared content categories
consolidated, eMarketer
Strong gifting + seasonal lift
occasion-led unboxing and hampers
representative
Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.
Put it to work
Three placements that earn their pixels.
Recipe + tasting reels
Real customers cooking and reacting, hotspotted to the product.
Occasion galleries
Seasonal and gifting content surfaced around peaks.
Unboxing + hamper content
Packaging and reveal clips that sell the gift use-case.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
Quick answers from our team. If yours isn’t here, ask via the contact form.
Does Idukki handle alcohol-marketing compliance?+
Yes. Age-gating on widget mount, regulated-language moderation (no health claims on alcohol), ASA + DSA-aligned warning footers, no minors in flagged UGC. UK MUR + EU DSA defaults built in.
Can recipe-card UGC link back to multiple SKUs at once?+
Yes. The vision tagger recognises every product in a recipe shot and renders a multi-hotspot tile, so a single bowl can link out to four SKUs without you tagging them by hand.
How do you handle ingredient + allergy claims in UGC?+
Submission scan blocks "no seed oils / gluten-free / organic" wording when the SKU isn't certified for the claim, plus a separately-tunable allergen lexicon. Flagged posts queue for manual review before publish.
Do you support seasonal gift-finder UGC?+
Yes. Occasions (Diwali, Christmas, host gifts, Eid, Lunar New Year) are first-class tags on every piece of UGC, and the gift-finder widget filters and ranks by occasion + price band.
What UGC works best for food and drink?+
Recipe and cooking reels, tasting reactions and unboxing. Real people eating and preparing the product triggers appetite in a way studio plating cannot, and food is one of the most-shared content categories so supply is rarely the problem.
How do I make food UGC shoppable?+
Tag products directly in recipe and reaction clips so a viewer can add the exact item to cart from the video, and surface occasion galleries around seasonal and gifting peaks.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
We use essential cookies to run this site and optional analytics cookies to understand how it’s used. You can change your choice anytime in our privacy policy.
Food + beverage. UGC playbook + benchmarks — Idukki
Food + beverage
@maya_in_londonLinen overshirt. Sage
COSSET CLOTHINGIndia
Wear Your OpinionIndia
