Case studies
Fashion
Theater
Lifted conversion 20% and drove 5M impressions in 4 months with real customer content
+20% CR · 5M impressions
Conversion
+0%
Shoppable customer content vs. studio-only, A/B tested
Add-to-cart
+0%
From UGC widgets
Impressions
0M+
Generated in 4 months
Shoppable interactions
0×
Vs. control · 30K+ visitors per A/B arm
The challenge
Fashion shoppers buy on fit and feel, the two things a studio shot is worst at showing. Without real people in real clothes near the buy button, the product page leans on imagination and conversion stalls.
What we did
- 1Pulled customer photos and video from social into rights-cleared, shoppable galleries on the product page.
- 2Product-tagged the content so the look a shopper liked was one tap from their cart.
- 3Ran a 50/50 A/B against the existing page (30K+ visitors per arm) so every lift was measured, not assumed.
“By surfacing real people using and styling our products, we significantly improved conversions on PDPs and across the marketing funnel.”
Stack
- Idukki shoppable galleries
- Product tagging
- Social UGC import
- A/B testing
Want a result like this?
