Case studies
Fashion
Theater
Lifted conversion 20% and drove 5M impressions in 4 months with real customer content
+20% CR · 5M impressions
- +20%ConversionShoppable customer content vs. studio-only, A/B tested
- +25%Add-to-cartFrom UGC widgets
- 5M+ImpressionsGenerated in 4 months
- 14×Shoppable interactionsVs. control · 30K+ visitors per A/B arm
The challenge
Fashion shoppers buy on fit and feel, the two things a studio shot is worst at showing. Without real people in real clothes near the buy button, the product page leans on imagination and conversion stalls.
What we did
- 1Pulled customer photos and video from social into rights-cleared, shoppable galleries on the product page.
- 2Product-tagged the content so the look a shopper liked was one tap from their cart.
- 3Ran a 50/50 A/B against the existing page (30K+ visitors per arm) so every lift was measured, not assumed.
Results
Conversion: +20% (Shoppable customer content vs. studio-only, A/B tested). Add-to-cart: +25% (From UGC widgets). Impressions: 5M+ (Generated in 4 months). Shoppable interactions: 14× (Vs. control · 30K+ visitors per A/B arm).
“By surfacing real people using and styling our products, we significantly improved conversions on PDPs and across the marketing funnel.”
Stack
- Idukki shoppable galleries
- Product tagging
- Social UGC import
- A/B testing
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