Fashion + Footwear
A fashion and footwear brand in India
A shop-by-looks UGC wall drove ₹2.62M in attributed checkout revenue on 5.78M impressions
Brand name withheld until the customer confirms publication. The figures are measured; the name is not ours to share yet.
₹2.62M attributed · 857 ATC
- ₹2.62MAttributed checkout revenueINR, SUM of cart value on widget checkout-click events, trailing 12 months
- 5.78MWidget impressionsIdukki widget analytics, trailing 12 months
- 857Add-to-cart eventsFrom the shop-by-looks wall + reels modal
- 804Checkout click-throughsClicks into checkout from a tagged widget interaction
The challenge
Footwear is a fit-and-styling category: a shopper wants to see the shoe on a real foot, in a real outfit, before they trust the size chart. A catalogue of studio product shots alone leaves that question unanswered on the page where the decision happens.
What we did
- 1Built a shop-by-looks UGC wall surfacing real customer styling photos, tagged to the specific product in each look.
- 2Added a shoppable reels modal so a visitor can move from a styled photo straight to the tagged product without leaving the page.
- 3Kept the widget on the dedicated shop-by-looks inspiration page so it stays fast and does not compete with PDP load.
Results
Attributed checkout revenue: ₹2.62M (INR, SUM of cart value on widget checkout-click events, trailing 12 months). Widget impressions: 5.78M (Idukki widget analytics, trailing 12 months). Add-to-cart events: 857 (From the shop-by-looks wall + reels modal). Checkout click-throughs: 804 (Clicks into checkout from a tagged widget interaction).
Stack
- Idukki shoppable UGC wall
- Shoppable reels modal
- Product tagging
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