Case studies
Fashion + Footwear
CAI Store
A shop-by-looks UGC wall drove ₹2.62M in attributed checkout revenue on 5.78M impressions
₹2.62M attributed · 857 ATC
Attributed checkout revenue
₹2.62M
INR, SUM of cart value on widget checkout-click events, trailing 12 months
Widget impressions
0.00M
Idukki widget analytics, trailing 12 months
Add-to-cart events
0
From the shop-by-looks wall + reels modal
Checkout click-throughs
0
Clicks into checkout from a tagged widget interaction
The challenge
Footwear is a fit-and-styling category: a shopper wants to see the shoe on a real foot, in a real outfit, before they trust the size chart. A catalogue of studio product shots alone leaves that question unanswered on the page where the decision happens.
What we did
- 1Built a shop-by-looks UGC wall surfacing real customer styling photos, tagged to the specific product in each look.
- 2Added a shoppable reels modal so a visitor can move from a styled photo straight to the tagged product without leaving the page.
- 3Kept the widget on the dedicated shop-by-looks inspiration page so it stays fast and does not compete with PDP load.
Stack
- Idukki shoppable UGC wall
- Shoppable reels modal
- Product tagging
Want a result like this?
