Case studies
Fashion + Streetwear
Wear Your Opinion
A UGC widget carried ₹154K in attributed checkout revenue from 92 checkout click-throughs
₹154K attributed · 92 checkouts
Attributed checkout revenue
₹154K
INR, SUM of cart value on widget checkout-click events, trailing 12 months
Widget impressions
0K
Idukki widget analytics, trailing 12 months
Add-to-cart events
0
From the UGC galleries
Checkout click-throughs
0
Clicks into checkout from a tagged widget interaction
The challenge
Graphic streetwear sells on identity as much as fit; a shopper wants proof that real people are actually wearing and styling the pieces before they commit.
What we did
- 1Deployed Idukki UGC galleries surfacing real customer photos across the storefront.
- 2Tagged products in the content so a viewer could move from inspiration to checkout without leaving the page.
Stack
- Idukki UGC galleries
- Product tagging
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