Fashion + Streetwear
Wear Your Opinion
Customer photos of custom-printed tees drove ₹201K in proven revenue from 114 orders
₹201KProven revenue
Widget-attributed checkout value
What changed
- ₹201KProven revenueOrders where the shopper added the product to cart from the widget before buying
- 114Proven ordersPurchases that followed a widget add-to-cart
- 130Add-to-carts from the widgetProducts added to cart straight from customer content
- Widget impressions
- 364K
- Visitors reached
- 158K
- Click rate
- 21.77%
- Live galleries
- 7
Wear Your Opinion (WYO) runs shoppable customer galleries on its homepage and product pages, plus Google reviews on the homepage. In 12 months live the galleries were shown 364K times with a 21.77% click rate, and 114 orders worth ₹201K followed a widget add-to-cart.
About Wear Your Opinion
Wear Your Opinion (WYO) sells custom-printed t-shirts and apparel online at wyo.in.
The problem
A custom-printed product does not exist until it is ordered, so studio shots cannot show the real result. Shoppers need to see finished pieces on real people before they trust the print.
What they set up
- 1Deployed shoppable customer-content galleries on the homepage and product pages.
- 2Added a custom-print gallery and a shop-the-look inspiration page.
- 3Showed Google reviews alongside the UGC on the homepage.
The results
Proven revenue: ₹201K (Orders where the shopper added the product to cart from the widget before buying). Proven orders: 114 (Purchases that followed a widget add-to-cart). Add-to-carts from the widget: 130 (Products added to cart straight from customer content). Cart value from the widget: ₹100K (Value of those add-to-carts: buying intent, not revenue).
Why it worked
With custom printing, the shopper's real question is "how will mine look?". Photos of other customers' finished tees answer it. WYO paired that content with Google reviews on the homepage, so social proof and star ratings sit together where a first-time visitor lands.
How it’s measured
- Evidence
- Widget-attributed checkout value
- Method
- Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.
- Window
- Lifetime: October 2025 to September 2026 (12 months live)
- Source
- Idukki production analytics, refreshed 2026-10-01
- What it does not prove
- Proven revenue is a floor, not the whole effect: it counts only orders where the shopper added to cart from the widget first. Orders from shoppers who saw the content and bought another way are not in it.
“We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
Stack
- Idukki UGC galleries
- Google Reviews
- Product tagging
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