IdukkiIdukki
A fashion and streetwear brand in India
Case studies

Fashion + Streetwear

A fashion and streetwear brand in India

A UGC widget carried ₹154K in attributed checkout revenue from 92 checkout click-throughs

Brand name withheld until the customer confirms publication. The figures are measured; the name is not ours to share yet.

₹154K attributed · 92 checkouts

  • ₹154KAttributed checkout revenueINR, SUM of cart value on widget checkout-click events, trailing 12 months
  • 298KWidget impressionsIdukki widget analytics, trailing 12 months
  • 128Add-to-cart eventsFrom the UGC galleries
  • 92Checkout click-throughsClicks into checkout from a tagged widget interaction

The challenge

Graphic streetwear sells on identity as much as fit; a shopper wants proof that real people are actually wearing and styling the pieces before they commit.

What we did

  • 1Deployed Idukki UGC galleries surfacing real customer photos across the storefront.
  • 2Tagged products in the content so a viewer could move from inspiration to checkout without leaving the page.

Results

Attributed checkout revenue: ₹154K (INR, SUM of cart value on widget checkout-click events, trailing 12 months). Widget impressions: 298K (Idukki widget analytics, trailing 12 months). Add-to-cart events: 128 (From the UGC galleries). Checkout click-throughs: 92 (Clicks into checkout from a tagged widget interaction).

Stack

  • Idukki UGC galleries
  • Product tagging

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