Fashion + Streetwear
A fashion and streetwear brand in India
A UGC widget carried ₹154K in attributed checkout revenue from 92 checkout click-throughs
Brand name withheld until the customer confirms publication. The figures are measured; the name is not ours to share yet.
₹154K attributed · 92 checkouts
- ₹154KAttributed checkout revenueINR, SUM of cart value on widget checkout-click events, trailing 12 months
- 298KWidget impressionsIdukki widget analytics, trailing 12 months
- 128Add-to-cart eventsFrom the UGC galleries
- 92Checkout click-throughsClicks into checkout from a tagged widget interaction
The challenge
Graphic streetwear sells on identity as much as fit; a shopper wants proof that real people are actually wearing and styling the pieces before they commit.
What we did
- 1Deployed Idukki UGC galleries surfacing real customer photos across the storefront.
- 2Tagged products in the content so a viewer could move from inspiration to checkout without leaving the page.
Results
Attributed checkout revenue: ₹154K (INR, SUM of cart value on widget checkout-click events, trailing 12 months). Widget impressions: 298K (Idukki widget analytics, trailing 12 months). Add-to-cart events: 128 (From the UGC galleries). Checkout click-throughs: 92 (Clicks into checkout from a tagged widget interaction).
Stack
- Idukki UGC galleries
- Product tagging
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