What does a product page with no reviews or posts show?

Up to 12 posts from the first source that has any: AI Studio media made for that product, posts on the most similar products in your catalogue, posts on products in the same category, or the collection’s own posts. Each set sits under a label that says what it is, such as “Similar products”. Only approved, rights-cleared posts are used, and you can switch the fallback off.

Does it add review markup for search engines?

On a product page it marks up the product’s own reviews as Review entries on a Product, and videos as VideoObject. It never marks up reviews imported from Google, Trustpilot or TripAdvisor or the fallback posts, adds no aggregate rating, and stays out of the way when your theme already marks the product up with reviews.

Can I hide parts of the hub?

Yes. Each section (rating summary, AI summary, photo strip, reviews, Q&A) can be switched off for a collection, and the number of reviews per page can be changed.

How do the collection-grid badges work?

Add one line to your collection page and an attribute with the product id to each product card. Idukki asks about every card in one request and adds a small badge, the top post’s thumbnail and the number of posts, to the cards that have any. Cards without posts are left untouched.

Is it accessible from the keyboard?

Every clickable part of the widget can be reached with Tab and opened with Enter or Space, and the hub’s sort and filter controls are labelled for screen readers.

Product page hub

Everything a shopper checks before buying, under the buy box.

Ratings, what customers say, their photos and videos, the reviews and the questions, in one embed for the product on the page. And when a product has nothing of its own yet, the page still shows something honest instead of an empty box.

Set it up Read the guide

Airlift Overcoat Brown

Illustration

Based on your reviews

5 stars
4 stars
3 stars
2 stars
1 star

What customers say

Customer photos and videos

Newest With photosAll ratings

Questions and answers

The moment

A shopper reaches the buy button and stops. The reviews sit in one app, the photos in another, the questions in a third. She opens a new tab to look elsewhere.

What you get

One embed under the buy box holds the rating, review summary, photos, reviews and Q&A. A product with nothing yet still shows something honest. It is in early access.

Reviews, photos and Q&A under the product

One embed holds the rating summary, the AI review summary, customer photos, sortable reviews and Q&A. It is in early access.

One embed, in the order shoppers read.

Separate widgets for reviews, photos and questions each need placing, styling and loading. The hub puts them together on the product template you already embed with the product id, and you switch off any part you do not want.

Rating summary
The average, how many reviews it rests on, and a bar per star. Tap a bar and the reviews below filter to that rating.
What customers say
The AI review summary for the product, written from its reviews, when it has enough of them.
Customer photos and videos
A swipeable strip of the posts with real media. Each opens in the same post view as the rest of your widgets, with the product to shop.
Reviews you can sort
Newest, highest rated or lowest rated; with photos only, or one star rating. Five at a time, then Show more reviews.
Questions and answers
Product Q&A inline, with your own answers first, when Q&A is on for your store.

No product page left empty.

New arrivals and the long tail have no posts of their own, so a product-filtered widget used to show nothing at all. Now it shows up to 12 posts from the first of four sources that has any, each under a label that says what the shopper is looking at.

Only approved posts that are cleared for use are offered, and each keeps its own product tags, so its shop button points at the product it shows. Prefer an empty space? Switch it off per collection.

01
AI Studio media made for this product
More of this product
02
Posts on the most similar products in your catalogue
Similar products
03
Posts on products in the same category
More like this
04
The collection’s own posts
More from this store

Customer photos

Jute Tote Bag

Women Oval Sunglasses

Customer photos

Tennis Cardigan Spring/Summer

Customer posts on the collection grid, too.

Shoppers choose which product to open from the grid. One line on the collection page adds a small badge to each product card that has customer posts: the top post’s thumbnail and how many there are. One request covers the whole grid, cards added by infinite scroll are picked up, and cards with no posts stay exactly as they were.

See the snippet

Smaller jobs for the same page.

Not every product page wants the full hub. These presets set up layouts you already have for one job each.

Customer photos strip
A filmstrip or grid filtered to the product, photos only or videos only.
Sticky video bubble
The mini frame starts as a small floating video that opens on tap.
Before and after
On a product with saved pairs, only the before-and-after comparison.
Q&A launcher
Product Q&A opens from the floating button dock instead of chips under the buy box.

Markup search engines can read

The product’s own reviews become Review entries on the Product, and videos become VideoObject, on every layout. Imported Google, Trustpilot and TripAdvisor reviews are never marked up, no aggregate rating is added, and existing review markup on your theme is left alone.

Works from the keyboard

Every clickable part of the widget is reachable with Tab and opens with Enter or Space.

Set it up.

Pick the Product Page Hub layout for the collection you show on product pages. The grid badge snippet is on the Embed code page. Want a hand? Leave your details. We will check a product with reviews and one without on your store.

Setting it up? Read the product page hub guide.
Want answers on the page as well? See Product Q&A.
Pages with nothing to show? AI Studio makes media for them.

Or book a demo

Questions, answered.

Is the product page hub available now?
Yes. In the dashboard, pick the Product Page Hub layout for the collection on your product pages. Your embed code does not change.
What does a product page with no reviews or posts show?
Up to 12 posts from the first source that has any: AI Studio media made for that product, posts on the most similar products in your catalogue, posts on products in the same category, or the collection’s own posts. Each set sits under a label that says what it is, such as “Similar products”. Only approved, rights-cleared posts are used, and you can switch the fallback off.
Does it add review markup for search engines?
On a product page it marks up the product’s own reviews as Review entries on a Product, and videos as VideoObject. It never marks up reviews imported from Google, Trustpilot or TripAdvisor or the fallback posts, adds no aggregate rating, and stays out of the way when your theme already marks the product up with reviews.
Can I hide parts of the hub?
Yes. Each section (rating summary, AI summary, photo strip, reviews, Q&A) can be switched off for a collection, and the number of reviews per page can be changed.
How do the collection-grid badges work?
Add one line to your collection page and an attribute with the product id to each product card. Idukki asks about every card in one request and adds a small badge, the top post’s thumbnail and the number of posts, to the cards that have any. Cards without posts are left untouched.
Is it accessible from the keyboard?
Every clickable part of the widget can be reached with Tab and opened with Enter or Space, and the hub’s sort and filter controls are labelled for screen readers.

Product page hub

Give every product page something real to show.

Pick the Product Page Hub layout for the collection on your product pages. Empty product pages fill from related posts by default.