Help brands sell more, leveraging their customers.
Agencies. Technology builders. Ecosystem brands sharing our ICP. Idukki is the layer that turns customer evidence into a measurable revenue surface, and you are the team that ships it to your clients.
Partner network
Six tracks. One ICP. One platform.
How it works
Three steps, one apply form.
- 01
Help brands sell more, leveraging their customers
Every DTC brand has a UGC inventory they barely use. We turn it into the highest-converting surface on the storefront. You bring the brand relationship, we ship the platform.
- 02
Choose your track
Agency partner (client brands, each on its own account). Technology partner (build integrations, list in our marketplace). Ecosystem partner (co-market, co-publish, share an ICP).
- 03
Ship in days, not quarters
A new client can be live on Idukki in under a week. Judge.me reviews import today. Yotpo, Okendo and Loox imports are in early access. The DPA is ready to sign.
Pick the track that fits
Agency partner
For digital + ecommerce agencies
- Each client brand on its own account, set up with the Idukki team
- Widget on each client’s own store
- Recurring commission under a signed agreement
- Co-marketing slot on /case-studies + the blog
- Quarterly partner-only product roadmap call
Technology partner
For ecosystem SaaS + integration builders
- Public API + webhook docs + sandbox workspace
- Listed on /integrations + inside the customer dashboard
- Co-marketed launch on /whats-new + the changelog
- Joint customer-success motion for shared logos
- Direct line to the platform team
Ecosystem partner
For brands that share our ICP
- Co-authored research + benchmark reports
- Shared events · roundtables · webinars
- Lead-share with explicit consent (no data dumps)
- Cross-listed in the State of UGC annual report
- Reciprocal /partners directory listing
Why partner with Idukki
A live ICP runs Idukki
A live ICP you can co-sell into. The customer base spans DTC fashion, beauty, home, hospitality, B2B SaaS, and most run a Shopify or Shopify Plus stack.
Live in under a week
No-code embed. Judge.me reviews import today. Yotpo, Okendo and Loox imports are in early access.
Procurement-ready
DPA with SCCs, sub-processor register, SIG-Lite, MSA redlines. The bundle is at /security/dpa, your enterprise clients’ legal teams already know how to read it.
Tell us about your agency, integration or brand.
We reply by hand within two UK business days. No qualification call required, if there is a good fit, we send paperwork; if not, we say so and point you somewhere useful.
- Brief intro · your team + the brands or apps you currently work with
- Which track fits best (agency / technology / ecosystem)
- One client or use case we can talk about right away
- Approval inside 48 working hours · Slack channel within a week
We read every message and reply by email. If it fits, we suggest a call.
Frequently asked
How is the partner programme different from the affiliate programme?
Affiliates earn recurring commission on referrals. Partners co-deliver the work: building integrations, running implementations, supporting customers, co-marketing. You can absolutely do both: many agencies run an affiliate link on their site and then take an agency engagement once a referral converts.
Do I need to commit to a number of brands per quarter?
No. We have agencies that bring three brands a quarter and ones that bring one a year. The economics are designed to make either a good deal; we do not chase minimums.
What support do you offer during launches?
Every active partner gets a Slack Connect channel with our engineering + customer success teams. We will join your client kick-off calls, help with the data migration, and review the analytics before go-live.
How does the technology-partner integration get listed?
Once your integration is live and passes the certification checklist, it goes on the public /integrations page and in the customer-side marketplace inside the workspace. Co-marketed launch announcement included.
Can I keep my agency’s brand on the dashboard?
No. There is no custom subdomain or agency logo on the dashboard. Each client brand runs as its own Idukki account. The Idukki team sets up your access to each one with you.
Is there a partner fee?
No. There is no fee to apply, no certification fee, no annual partner subscription. We make money when your clients pay us, not when you fill in a form.