Product Q&A
Shoppers ask. Your product page answers.
The question that stops a sale is usually small: will it fit, is it warm enough, does it wash. Product Q&A answers it on the page, from your own answers first and your product’s own details and customer posts after that, with Add to cart one tap away.
Airlift Overcoat Brown
$190.76
Questions about this product?
Scripted example. Tap a question.
Ask about this product
Answers from this store
Airlift Overcoat Brown
$190.76
Hi. Ask me anything about the Airlift Overcoat Brown: fit, materials, care.
Each answer takes one of three paths. Ask a question to see which.
Three paths, in this order. Never a guess.
A shopper asking about your product deserves the answer you would give, not a confident invention. So every question goes down the same three paths, in the same order.
01
Your answers, first
Every question is matched by meaning against the answers you have written, not by keywords. A close match is shown word for word, so anything you have approved is said exactly as you said it.
02
Grounded AI, next
No close match? The AI answers from what the store actually knows: the product’s details and attributes, captions from customer posts tagged to it, what reviews say, and your nearest written answers. In your brand voice, inside your guardrails.
03
An honest fallback, last
If there is nothing to ground an answer in, it says it cannot confirm that and offers questions you have answered, instead of inventing one. The same happens if the store’s daily AI limit is reached.
On the page, where the doubt is.
Not a support widget in the corner and not an FAQ at the bottom of the page. The questions sit under the buy box, about this product, and the answer arrives without leaving it.
Suggested questions
Chips under the buy box with the questions you have answered for this product, pinned ones first, one tap to an answer.
A chat on the page
Free-text questions in a chat that keeps the product pinned at the top, with Add to cart one tap away.
Customer posts in answers
An answer about fit or colour can carry the customer photos and videos tagged to the product.
Helpful or not
Shoppers rate each answer, so you can see which ones work and which need rewriting.
Scan product pages
Point it at a product, or tick up to 20 at once, and it reads each page, then drafts questions and answers for you to review. Nothing goes live until you approve it.
Scan the whole catalogue
Rolling out: a background scan of up to 500 products that writes up to four draft questions and answers each, skips ones you already have, and stops cleanly at your daily AI limit. Every draft waits for your approval.
Draft one answer
Have a question without an answer? Iris drafts one from the product, for you to edit.
Edit, pin, retire
Rewrite any answer, pin the important ones to the top of the chips, switch off the ones that no longer apply.
See coverage
Each product shows how many answers it has, and the product list flags which pages have Q&A live.
No blank page to start from.
The answers that matter most are the ones you approve, so writing them has to be quick. Drafts come from the product page itself; you edit, approve and pin.
Read the setup guide for voice, guardrails and the daily limit.
Your shoppers are writing your product copy.
Every question is a line your product page is missing. Q&A Insights collects them, shows which ones went unanswered, and ties the chat to the carts and orders that followed.
Every question asked
What shoppers asked, product by product, including the ones nobody had answered yet.
Answer rate
How many questions got an answer and how many fell back, so gaps are a list, not a guess.
Helpful votes
Thumbs up and down for each answer, alongside the full conversations.
Carts and orders
Add-to-carts from the chat, and orders matched back to a Q&A session through your Shopify or WooCommerce order feed.
See it on your own product page.
Send us a product URL. In the demo we scan it, show you the drafted questions and answers, and run the chat against your real product.
- Why we built it: the conversational PDP.
- Planning one? Get the conversational PDP playbook.
Questions, answered.
Does it make things up?
It is built not to. Your own answers are checked first and shown word for word. When the AI answers, it is grounded in the product’s details, its tagged customer posts and your written answers, inside guardrails you set. When none of that covers the question, it says it cannot confirm and offers questions you have answered instead.
Do I have to write every answer myself?
No. Scan a product page and it drafts a set of questions and answers for you to review, or have Iris draft a single answer. A catalogue scan, rolling out now, drafts for up to 500 products in the background, all waiting for your approval. Shoppers’ unanswered questions show up in Q&A Insights, which is the best list of what to write next.
Can I control the tone?
Yes. Answers follow a brand voice and guardrails for your store, such as topics to avoid and how to talk about delivery or returns. We set these up with you when we switch on AI answers.
Where can it appear?
On product pages, where questions are tied to the product, and on collection or topic pages for broader questions. It sits in the same Idukki widget runtime as your galleries, so there is no second script to add.
How do you stop AI costs running away?
You set a daily AI limit in the dashboard and can see how much of it has been used today. Your written answers never count against it, and when the limit is reached the chat falls back to your written answers until the next day.
How do I see if it helps sales?
Q&A Insights shows questions, answer rate, helpful votes, add-to-carts from the chat, and orders matched back to a Q&A session from your Shopify or WooCommerce order feed. Those orders are reported on their own, not added into your widget revenue, and where an order is also a proven UGC order that overlap is shown separately rather than counted twice.
How do I switch it on?
Add the Q&A widget to your product template, then switch on AI answers and set your brand voice, guardrails and daily limit from the Curated Q&A settings. The setup guide at idukki.io/help/product-qna-setup walks through it, or book a demo below and we will scan your first products with you so the chat has answers on day one.
Product Q&A
Answer the question that stops the sale, on the page.
Send us a product URL and we will scan it, draft its questions and answers, and run the chat against your real product in the demo.