IdukkiIdukki
Social listening
In beta

Hear the conversation. Catch the spike.

Standing queries against Instagram, TikTok, X, Threads, YouTube Shorts and Facebook. Spike alerts when mentions jump. Sentiment per platform, top-keyword treemap, top-author leaderboard, most-engaging content surfaced inline, all in the same workspace as your UGC and competitions.

  • 6 source platforms, one query language
  • Spike alerts on mention rate + top-keyword shift
  • Sentiment per platform, per query, per day
  • Most-engaging content goes straight to moderation
Social listening · live
3 queries · 2 running

23,567

mentions · this month

+26%

Spike alert · 2h

+1,496 mentions · #creamallergy

Top keywords

  • Glow

    18%

  • Beauty

    10%

  • Routine

    6%

  • Skincare

    18%

  • Hydration

    9%

  • Lipstick

    4%

  • Allergy

    16%

  • Mask

    8%

  • Serums

    3%

Top author

@beautylover

Sentiment

+0.62

Most-engaging

IG · 176k

Sources

Six platforms. One query language.

  • Instagram
  • TikTok
  • X
  • Threads
  • YouTube Shorts
  • Facebook
Sample queries

Three queries, three different jobs.

Every query is a saved search you can run, pause, edit and clone. Group them into query sets so a workspace can monitor brand health, competitor moves and customer-service incidents side by side.

  • Brand satisfaction

    positive sentiment · best buy · cosmetics

    438,811mentionsrunning
  • Negative feedback

    allergic reaction · skincare fail · do not buy

    5,028mentionsrunning
  • Instagram mentions (UGC)

    user-generated content · positive sentiment

    554mentionspaused
Six panels

What sits on the dashboard.

  • Queries + query sets

    Stand up named queries (positive sentiment, negative feedback, branded hashtags, competitor mentions) and group them into sets so one workspace can track many fronts.

  • Spike alerts

    When mentions jump above a baseline, an alert fires with the time, duration, top keywords, top hashtags and top authors driving the spike.

  • Sentiment per platform

    Stacked sentiment chart over time: which platform is carrying your brand, which one is on fire today. Toggle a query to see its own sentiment slice.

  • Keyword treemap

    Top keywords across your queries, sized by share-of-voice. Click a tile to filter every other panel by that keyword.

  • Author leaderboard

    Who is driving the conversation: top accounts by mentions, by reach, by engagement. One click to add them to your creator outreach list.

  • Most engaging content

    The single posts inside your query universe with the highest interactions / reactions / comments / shares. Pull straight into a UGC moderation queue.

Honest about listening

Three constraints we tell you up-front.

Real polling, real costs

Listening pulls from official APIs where available + permitted scraping where not. We are transparent about per-platform rate limits.

Sentiment is a model

Per-post sentiment is a classifier output, not ground truth. We expose the score so you can re-rank or filter; we don't hide the uncertainty.

Alerts are tunable

Default baseline is a 7-day rolling median. Bump the sensitivity per query so a slow channel doesn't spam the team.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

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  • SOC 2 + GDPR

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