Industry reports, written by the people building the runtime.
Guides and white papers on UGC, shoppable video, social commerce and AI citation. Every external figure carries its source; free to download.
18 reports + tools, ready to download.
Free, no paywall on the methodology. Submit a work email and we ship the asset plus the companion essay.
- PDF Live
+20%
conversion lift in a 50/50 split test, 30,000+ visitors per arm
Shoppable video
UGC and Shoppable Video Benchmarks, 2026
Industry conversion data next to what Idukki measured on real stores, with every figure labelled by source.
Download1.2 MB - PDF Live
3 lanes
in the Amazon PDP video carousel; brands control one
Social commerce
UGC Beyond Your Store: the Amazon and Google syndication playbook
How rights-cleared customer content reaches Amazon A+ Content and the PDP video slot, Google Business Profile, Google Shopping stars and Search rich results, and what each surface will and will not let a brand do.
Download135 KB - Markdown Live
≈19%
of followers on a typical account are fake or inactive
UGC
Creator vetting scorecard, 4 signals, 1 sheet
A printable rubric for screening creators before you pay them. Score audience authenticity, engagement quality and fake-follower risk across a whole shortlist, like for like.
Download6 KB - Markdown Live
PDP rewrite worksheet, 5 steps, 1 hour per SKU
The companion artefact to the 7-second window essay. A printable rubric for rewriting a product page so it survives the agent’s 700-token quote frame.
Download4 KB - Spreadsheet Live
The AEO Scorecard, 42 signals, 7 categories
A CSV scorecard for rating any PDP’s citation-readiness. Drop straight into Google Sheets or Notion.
Download6 KB - SVG poster Live
The Agentic Commerce Stack. A3 reference poster
Seven-layer architecture poster. Pin it next to the roadmap.
Download12 KB - PDF Live
AI in the UGC loop, the complete four-part series
All four parts of the series in one file, plus the UGC pipeline self-audit worksheet. Written for ecommerce marketing and ops leads.
DownloadHTML · print to PDF - PDF Live
1 question
Is often all that stands between a bounce and a sale
Operator playbook
The Conversational PDP Playbook
The case for answering every product question on the page, the curated-first / AI-second setup, and the 12 questions every PDP should answer before a shopper has to ask.
DownloadHTML · print to PDF - Markdown Live
28 pages
of benchmarks, sourced
AI citation
The State of UGC & AI Commerce 2026
Our annual read on where user content meets machine-read storefronts.
- Markdown Live
1 afternoon
from zero to live
Operator playbook
BigCommerce UGC Setup Checklist
Every step to get shoppable UGC live on a BigCommerce store.
- Spreadsheet Live
3 vendors
compared side by side
Attribution
UGC & Shoppable-Video Pricing Worksheet
Model the real cost of a UGC program before you sign anything.
- Markdown Live
0 downtime
cutover sequence
Operator playbook
Loox / Stamped / Foursixty Migration Checklist
Move off your current UGC tool without losing content or links.
- Spreadsheet Live
6 weeks
planned per campaign
UGC
Seasonal UGC Campaign Calendar
A six-week template for the moments that actually move sales.
- Markdown Live
4 months
from collect to deploy
UGC
Peak Season 2026 UGC Readiness Checklist
A September-to-December plan for getting real customer proof in front of shoppers before the traffic peaks.
- Markdown Live
minute-by-minute
show script
Shoppable video
Live Shopping Run-of-Show
The minute-by-minute script for a live shopping event.
- Markdown Live
machine-read
product content
AI citation
AI-Overview Readiness Checklist
Get your product content ready to be cited by AI answers.
- Spreadsheet Live
every campaign
reviewed the same way
Attribution
Post-Campaign UGC Teardown Worksheet
Pull the lessons out of a campaign before the data goes cold.
- Spreadsheet Live
defensible ROI
for the budget meeting
6 reports landing across 2026.
Submit the form on any tile and we will email you the day it drops, with the methodology and the dataset.
- PDF Q3 2026
Q3 2026
expected release, figures published with methodology
Shoppable video
The Shoppable Video Benchmark, 2026
PDP video performance by vertical, format and runtime. Median, top-decile and the gap between them.
- PDF Q3 2026
1 worksheet
to rate your own UGC paper trail
Rights + compliance
The UGC Rights Audit, 2026
How many brands using UGC have a paper trail that would survive a takedown notice. Compliance-shaped, legal-team-ready.
- PDF Q4 2026
Q4 2026
expected release, UK + EU only
Social commerce
Social Commerce, State of Play. UK + EU, 2026
Reels-to-PDP funnel shape across UK and EU markets. The geography matters more than people think.
- PDF Q3 2026
4 engines
ChatGPT, Perplexity, Google AI Overview, Rufus
AI citation
The AI Citation Index for Commerce
Which sources AI shopping agents quote when they answer product questions, and what that means for UGC. In plain English.
- PDF Q4 2026
11 vendors
scored on one published rubric
Attribution
The Bazaarvoice Replacement Math
Cost, weight and migration friction across eleven incumbents, scored on one published rubric.
- PDF Q3 2026
90 days
import to attributed checkout, week by week
Operator playbook
Rights to Revenue, the 90-Day Playbook
From import to attributed checkout on a 90-day calendar. Operator-shaped, with the templates.
Put this playbook to work on your store.
Start free, or get the next report when it lands.