Industry reports, written by the people building the runtime.
Guides and white papers on UGC, shoppable video, social commerce and AI citation. Every external figure carries its source; free to download.
Benchmark report · Q3 2026 · Read online
UGC and shoppable video in 2026: the numbers worth trusting.
The UGC statistics everyone quotes, lined up against what we measured on real stores: a split test with 30,000+ visitors per arm, ten months of GA4-attributed revenue and a PageSpeed run you can repeat. Every number says where it came from.
Read the report+20%
conversion lift in a 50/50 split test, 30,000+ visitors per arm
Benchmark study · First edition · Read online
The UGC benchmark study: waiting for its first stores.
Click rate, add-to-cart rate and conversion rate from real stores on Idukki. We publish a figure once 10 opted-in stores qualify. Until then, here is the method.
Read the report
24 reports + tools, ready to download.
Free, no paywall on the methodology. Submit a work email and we ship the asset plus the companion essay.
- PDF Live
+20%
conversion lift in a 50/50 split test, 30,000+ visitors per arm
Shoppable video
UGC and Shoppable Video Benchmarks, 2026
Industry conversion data next to what Idukki measured on real stores, with every figure labelled by source.
Download1.2 MB - PDF Live
20 apps
sorted into the 10 jobs that turn a visit into an order
Operator playbook
The Shopify Conversion App Stack, 2026
Twenty Shopify apps sorted by the conversion job they do, with what each costs to try, what to watch, and a checklist for installing any of them.
Download885 KB - PDF Live
5 questions
that pick a review app from your own numbers
Operator playbook
The Shopify Review App Checklist, 2026
Five questions about your store, a decision tree and eight checks to run before you install a review app.
Download791 KB - PDF Live
20 checks
in the order a shopper scrolls
Operator playbook
The Shopify Product Page Checklist, 2026
Twenty checks in the order a shopper scrolls, from the first image to page speed.
Download868 KB - PDF Live
3 lanes
in the Amazon PDP video carousel; brands control one
Social commerce
UGC Beyond Your Store: the Amazon and Google syndication playbook
How rights-cleared customer content reaches Amazon A+ Content and the PDP video slot, Google Business Profile, Google Shopping stars and Search rich results, and what each surface will and will not let a brand do.
Download135 KB - Markdown Live
≈19%
of followers on a typical account are fake or inactive
UGC
Creator vetting scorecard, 4 signals, 1 sheet
A printable rubric for screening creators before you pay them. Score audience authenticity, engagement quality and fake-follower risk across a whole shortlist, like for like.
Download6 KB - Markdown Live
PDP rewrite worksheet, 5 steps, 1 hour per SKU
The companion artefact to the 7-second window essay. A printable rubric for rewriting a product page so it survives the agent’s 700-token quote frame.
Download4 KB - Spreadsheet Live
The AEO Scorecard, 42 signals, 7 categories
A CSV scorecard for rating any PDP’s citation-readiness. Drop straight into Google Sheets or Notion.
Download6 KB - SVG poster Live
The Agentic Commerce Stack. A3 reference poster
Seven-layer architecture poster. Pin it next to the roadmap.
Download12 KB - PDF Live
AI in the UGC loop, the complete four-part series
All four parts of the series in one file, plus the UGC pipeline self-audit worksheet. Written for ecommerce marketing and ops leads.
DownloadPDF · 305 KB - PDF Live
1 question
Is often all that stands between a bounce and a sale
Operator playbook
The Conversational PDP Playbook
The case for answering every product question on the page, the curated-first / AI-second setup, and the 12 questions every PDP should answer before a shopper has to ask.
DownloadPDF · 358 KB - Markdown Live
28 pages
of benchmarks, sourced
AI citation
The State of UGC & AI Commerce 2026
Our annual read on where user content meets machine-read storefronts.
- Markdown Live
1 afternoon
from zero to live
Operator playbook
BigCommerce UGC Setup Checklist
Every step to get shoppable UGC live on a BigCommerce store.
- Spreadsheet Live
3 vendors
compared side by side
Attribution
UGC & Shoppable-Video Pricing Worksheet
Model the real cost of a UGC program before you sign anything.
- Markdown Live
0 downtime
cutover sequence
Operator playbook
Loox / Stamped / Foursixty Migration Checklist
Move off your current UGC tool without losing content or links.
- Spreadsheet Live
6 weeks
planned per campaign
UGC
Seasonal UGC Campaign Calendar
A six-week template for the moments that actually move sales.
- Markdown Live
4 months
from collect to deploy
UGC
Peak Season 2026 UGC Readiness Checklist
A September-to-December plan for getting real customer proof in front of shoppers before the traffic peaks.
- Markdown Live
57.4%
of holiday spend on phones (Adobe forecast)
UGC
Black Friday Landing Page Checklist
What goes on the first phone screen of the page your Black Friday ads point to.
- Markdown Live
8 sections
from hero to last-minute strip
UGC
Christmas Gift Guide Page Template
Every section, copy prompt and proof slot for a gift guide page, ready to fill in.
- Markdown Live
29 dates
Nov 2026 to Dec 2027
UGC
Holiday Ecommerce Calendar 2026 and 2027
Every retail date from Black Friday 2026 to Boxing Day 2027, with prep weeks and a start-by date.
- Markdown Live
minute-by-minute
show script
Shoppable video
Live Shopping Run-of-Show
The minute-by-minute script for a live shopping event.
- Markdown Live
machine-read
product content
AI citation
AI-Overview Readiness Checklist
Get your product content ready to be cited by AI answers.
- Spreadsheet Live
every campaign
reviewed the same way
Attribution
Post-Campaign UGC Teardown Worksheet
Pull the lessons out of a campaign before the data goes cold.
- Spreadsheet Live
defensible ROI
for the budget meeting
6 reports landing across 2026.
Submit the form on any tile and we will email you the day it drops, with the methodology and the dataset.
- PDF Coming soon
Join the list
we email you when it is published, with the methodology
Shoppable video
The Shoppable Video Benchmark, 2026
PDP video performance by vertical, format and runtime. Medians and quartiles, never a single store.
- PDF Coming soon
1 worksheet
to rate your own UGC paper trail
Rights + compliance
The UGC Rights Audit, 2026
How many brands using UGC have a paper trail that would survive a takedown notice. Compliance-shaped, legal-team-ready.
- PDF Q4 2026
Q4 2026
expected release, UK + EU only
Social commerce
Social Commerce, State of Play. UK + EU, 2026
Reels-to-PDP funnel shape across UK and EU markets. The geography matters more than people think.
- PDF Coming soon
4 engines
ChatGPT, Perplexity, Google AI Overview, Rufus
AI citation
The AI Citation Index for Commerce
Which sources AI shopping agents quote when they answer product questions, and what that means for UGC. In plain English.
- PDF Q4 2026
11 vendors
scored on one published rubric
Attribution
The Bazaarvoice Replacement Math
Cost, weight and migration friction across eleven incumbents, scored on one published rubric.
- PDF Coming soon
90 days
import to attributed checkout, week by week
Operator playbook
Rights to Revenue, the 90-Day Playbook
From import to attributed checkout on a 90-day calendar. Operator-shaped, with the templates.
Put this playbook to work on your store.
Book a demo, or get the next report when it lands.
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