UGC and Shoppable Video Benchmarks, 2026
Industry conversion data next to what Idukki measured on real stores, with every figure labelled by source.
The UGC statistics everyone quotes (Yotpo, Bazaarvoice, PowerReviews, Wyzowl, Nielsen), lined up against Idukki's own measurements: a 50/50 split test with 30,000+ visitors per arm, ten months of GA4-attributed revenue and a PageSpeed run you can repeat.
The headline finding is methodological. Engager comparisons put UGC's conversion lift at 104% to 161%; a whole-arm split test measured 20%. The report explains the gap and how to measure your own.
What’s inside
- The 2026 benchmarks at a glance, each labelled Idukki data or industry
- Two kinds of lift: engager comparisons against a split test
- Video and photo against text reviews
- Case-study results with the method alongside
- The ROI arithmetic and a five-step measurement checklist
PDF· 1.2 MB· 8 pages
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PDF, 1.2 MB, 8 pages. 5 sections are listed above so you know what's inside before you hand over an email address.
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