Customer wins
How teams ship UGC. What changed, and how we know.
Named brands running Idukki on their live stores: what they put on the page, what it did, and how it was measured. Verbatim reviews live on /testimonials.
- Home
- Fashion
- Beauty
- Outdoor
- Kids
- Travel
- Ecommerce
- 140+Live stores
- 5M+UGC views / month
- 235.1M+Widget impressions measured
- 7Industries
Case studies with published numbers
Live customer
Home + DIY
Drove $651K in attributed gross sales with shoppable customer content
$651K attributed · 10 mo · Revenue in the customer’s own GA4
Read the full story
Live customerFashion
Lifted conversion 20% and add-to-cart 25% with real customer content, measured in an A/B test
+20% CR · +25% ATC · Controlled A/B test
Read the full story

Live customerFashion + Ethnic Wear
Sew and You
₹5KProven revenue
Ethnic wear on real customers put ₹221K into carts in its first month
Read case study
Live customerFashion + Vacation Wear
Wild Cherry
₹30.6KProven revenue
Holiday photos from real customers drove 6 proven orders and ₹263K in cart value
Read case study
Live customerFashion + Accessories
A Little Extra
₹136KProven revenue
A "Shop by Video" carousel drove 84 proven orders in 3 months
Read case study
Live customerFashion + Footwear
CAI Store
₹2.86MProven revenue
A shop-by-looks UGC wall drove ₹2.86M in proven revenue from 884 orders
Read case study
Live customerHome + Indian Rituals
Ritualistic
₹164KProven revenue
Customer videos of ritual kits in use drove 1,657 add-to-carts and ₹164K in proven revenue
“What we particularly liked is how easily the videos integrate into the storefront without making the website feel cluttered or slowing down the user experience.”
★★★★★ · Shopify App Store review Read case study
Live customerBeauty + Hair Care
FixMyCurls
₹58.7KProven revenue
A "Most loved IRL" reel carousel drove 1,696 add-to-carts from real curl patterns
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Live customerFashion + Streetwear
Malléwear
₹463KProven revenue
Circle stories on every product page drove ₹463K in proven revenue from 128 orders
“We would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.”
★★★★★ · Shopify App Store review Read case study
Live customer
Outdoor + Trekking Gear
Gokyo
₹35.9KProven revenue
Trek photos from real customers turned 1.16M impressions into ₹35.9K in proven revenue
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Live customerFashion + Streetwear
Wear Your Opinion
₹201KProven revenue
Customer photos of custom-printed tees drove ₹201K in proven revenue from 114 orders
“Idukki is truly an all-in-one solution for brands looking to leverage UGC effectively. We would highly recommend it to any business aiming to enhance customer trust and engagement through authentic content.”
★★★★★ · Shopify App Store review Read case study
Live customerFashion + Conscious Wear
COSSET Clothing
₹13.5KProven revenue
Stories on every product page put ₹868K into carts from real customer photos
“For fashion brands sitting on a lot of creator/UGC content, this has been a very effective way to turn that content into something far more measurable and conversion focused.”
★★★★★ · Shopify App Store review Read case study
Live customerFashion + Womenswear
Amoshi
₹55.7KProven revenue
Shoppable UGC on the homepage and product pages put ₹458K into carts in 5 months
“Being able to see how the clothes move and look on different women makes a huge difference.”
★★★★★ · Shopify App Store review Read case study
Live customerFashion + Designer Wear
Verb by Pallavi Singhee
38Add-to-carts from the widget
Designer wear shown on real customers put ₹142K into carts in 3 months
Read case study- Live customer

Fashion + Womenswear
House of Mae
16Add-to-carts from the widget
Real customers in House of Mae dresses, on the homepage and every product page
Read case study 
Live customerFashion + Womenswear
Label Frow
1Proven orders
Trend-led dresses on real customers put ₹585K into carts in its first month
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Live customerHome + Glass Packaging
Quality Bottles
37,501Widget impressions
An @QualityBottles customer wall, shown 37,501 times
Read case study
Live customerKids + Couture Wear
Before & Ever
6.11MWidget impressions
Real kids in couture, shown 6.11M times on product pages
Read case study
Live customerTravel + Holiday Resorts
Sterling Holidays
3.88MWidget impressions
72 resort galleries showed real guest photos 3.88M times
Read case study

Ecommerce
VredeVogel
92Add-to-cart events
An early Idukki deployment that ran UGC galleries across two placements
Read case study
What the widget did on live stores.
Lifetime totals from Idukki widget analytics across our live stores, including partner stores not featured on this page.
- Widget impressions
- 235.1M
- Add-to-carts from the widgets
- 14,659
- Proven orders
- 1,448
How it’s measured
- Method
- Idukki widget analytics, summed across the stores we measure, including stores not featured on this page and stores we do not name. Add-to-carts are products added straight from customer content; proven orders are purchases that followed a widget add-to-cart.
- Window
- Lifetime: every day each store has had Idukki live
- Source
- Idukki production analytics, refreshed 2026-10-01
- Not proven
- Proven orders are a floor: orders from shoppers who saw the content and bought another way are not counted. Stores without checkout tracking contribute reach and add-to-carts only.
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