Fashion + Womenswear
Amoshi
Shoppable UGC on the homepage and product pages put ₹458K into carts in 5 months
₹55.7KProven revenue
Widget-attributed checkout value
What changed
- ₹55.7KProven revenueOrders where the shopper added the product to cart from the widget before buying
- 7Proven ordersPurchases that followed a widget add-to-cart
- 56Add-to-carts from the widgetProducts added to cart straight from customer content
- Widget impressions
- 334K
- Visitors reached
- 161K
- Click rate
- 4.58%
- Live galleries
- 8
Amoshi runs shoppable customer-content galleries on its homepage and product pages, plus a mini-frame on product pages and a "Top Performance Posts" edit. In 5 months live the galleries were shown 334K times; shoppers added 56 products to cart from them, ₹458K of cart value, and 7 orders worth ₹55.7K followed a widget add-to-cart.
About Amoshi
Amoshi is an Indian womenswear label selling online at amoshi.in.
The problem
A young deployment has to prove itself quickly. It needs real numbers on a short runway, which means putting the strongest content where shoppers are already deciding.
What they set up
- 1Deployed shoppable UGC galleries on the homepage and product pages.
- 2Added a compact mini-frame on product pages so content sits beside the buy button.
- 3Built a "Top Performance Posts" edit from the posts with the most engagement.
The results
Proven revenue: ₹55.7K (Orders where the shopper added the product to cart from the widget before buying). Proven orders: 7 (Purchases that followed a widget add-to-cart). Add-to-carts from the widget: 56 (Products added to cart straight from customer content). Cart value from the widget: ₹458K (Value of those add-to-carts: buying intent, not revenue).
Why it worked
Amoshi lets the data choose the content: the "Top Performance Posts" edit surfaces the posts shoppers engage with most, so the homepage always leads with proven content rather than the newest. Price points are high, so a modest number of add-to-carts already adds up to a large cart value.
How it’s measured
- Evidence
- Widget-attributed checkout value
- Method
- Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.
- Window
- Lifetime: April 2026 to September 2026 (5 months live)
- Source
- Idukki production analytics, refreshed 2026-10-01
- What it does not prove
- Proven revenue is a floor, not the whole effect: it counts only orders where the shopper added to cart from the widget first. Orders from shoppers who saw the content and bought another way are not in it.
“Idukki has been such a useful addition to our website. We had so much UGC sitting on Instagram, and now customers can actually see it while they're shopping. Being able to see how the clothes move and look on different women makes a huge difference. Thank you, team Idukki!”
Stack
- Idukki UGC galleries
- PDP mini-frame
- Product tagging
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