IdukkiIdukki
A fashion brand in India
Case studies

Fashion

A fashion brand in India

A UGC widget deployment carried ₹26.1K in attributed checkout revenue in its first live quarter

Brand name withheld until the customer confirms publication. The figures are measured; the name is not ours to share yet.

189K impressions · ₹26.1K attributed

  • 189KWidget impressionsIdukki widget analytics, trailing 12 months (live since Apr 2026)
  • 45Add-to-cart eventsFrom the UGC galleries
  • ₹26.1KAttributed checkout revenueINR, SUM of cart value on widget checkout-click events
  • Apr 2026Live sinceOne of the newer deployments in this measured cohort

The challenge

A newly launched widget deployment needs to prove itself quickly: early real numbers, even on a shorter runway, matter more than a long track record it has not had time to build yet.

What we did

  • 1Deployed Idukki UGC galleries across six placements on the storefront.
  • 2Tagged products in the surfaced content so a viewer could move to cart without leaving the gallery.

Results

Widget impressions: 189K (Idukki widget analytics, trailing 12 months (live since Apr 2026)). Add-to-cart events: 45 (From the UGC galleries). Attributed checkout revenue: ₹26.1K (INR, SUM of cart value on widget checkout-click events). Live since: Apr 2026 (One of the newer deployments in this measured cohort).

Stack

  • Idukki UGC galleries
  • Product tagging

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