How long does it take to set up Idukki?

Connecting a source, picking a layout and pasting one embed is a single sitting for most stores. Tagging and rights requests run as content arrives, so you can go live with a first gallery and add to it.

Does the AI tag products without me checking?

No. Smart Assist suggests matching products from your catalogue with a confidence score, and a tag is only applied when you select it. You can also tag by hand with photo hotspots or timed video hotspots.

Can shoppers buy without leaving the gallery?

Yes on Shopify, WooCommerce, Magento, BigCommerce, PrestaShop and Salesforce Commerce Cloud: the shopper picks a variant and adds to cart inside the gallery. On other platforms the tile links to the product page.

What is the difference between proven and influenced revenue?

Proven revenue counts orders where the shopper added the product to cart from the Idukki gallery before buying. Influenced orders are orders from shoppers who saw or clicked the content and bought another way. Idukki reports the two side by side and never adds them together.

Will the widget slow my store down?

A live Idukki widget scored 99 for performance on PageSpeed Insights (desktop, measured 12 Jun 2026) with 0 ms total blocking time and a layout shift of 0. The exact widget URL is on the performance page so you can run it yourself.

How it works

From a customer’s post to a proven sale.

Idukki works in seven steps. Collect what customers post, let AI tag your products, clear the rights, pick a layout, publish it where people decide, let shoppers add to cart from the post, and see which posts actually sold.

Get started free Book a demo

PageSpeed 99 and layout shift 0 on a live widgetLast updated 7 October 2026

idukki

Step 01 · Collect

Every post about your brand, in one library.

Pull posts from Instagram, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Facebook by hashtag, mention or profile. Add Google, Trustpilot and TripAdvisor reviews, files from Google Drive or Dropbox, and photos customers upload themselves.

No code

One post’s journey · 01A customer films her weekend outfit and tags you.

Go deeper:Collect UGC Reviews UGC competitions

01 / 07

Add a source

Dashboard

Select media source

InstagramTikTokYouTubeXLinkedInThreadsPinterestFacebook

Find by

HashtagsTaggedReelsUsernameStories

#yourbrandImport

UploadGoogle DriveDropbox

Reviews too: Google, Trustpilot, TripAdvisor.

Shop-by-looks UGC gallery live on thecaistore.com

Shoppers upload their own looksLive on thecaistore.com

Import

Hashtags · Mentions · Profiles · Reviews · Uploads

idukki

Step 02 · Tag

AI tags the products. You approve.

Smart Assist matches each photo or video to your catalogue and shows how sure it is. Nothing is tagged until you tick it. Prefer to do it by hand? Pin hotspots on a photo, or on a moment in a video.

Synced with your catalogue

One post’s journey · 02Smart Assist spots the sunglasses and the shorts in her clip. You tick both.

Go deeper:AI tagging Moderation

02 / 07

Reel · @customer

Smart Assist

Demo data

Select a region or use the full image. AI matches your catalogue.

Women Oval Sunglasses96% matchOval frame, worn in the first seconds
Airlift High-Waist Suit Up Shorts91% matchHigh waist, tailored suit fabric
WROGN Men Silver-Toned Watch38% matchWrist visible, no clear match

Select all Apply (2)

Product tagging

AI match · Confidence · Hotspots · Video moments

idukki

Step 03 · Rights

Ask permission once. Keep the proof.

Send the creator a signed consent link. Their yes is stored with the exact wording they agreed to and the time they agreed, and you can export it as evidence whenever someone asks.

Audit trail

One post’s journey · 03She taps your link and says yes. The yes is on file.

Go deeper:Rights management

03 / 07

Rights request

Example

To @customer

Hi! We love your post and would like to show it on our store. If that is OK, tap the link to agree.

Consent link · signed

Request sentSigned link, valid 30 days
Creator opened the linkConsent statement shown
ApprovedWording, time and link stored

Evidence record

consent statement · version · SHA-256

Export PDF CSV

Rights management

Signed link · Consent text · Timestamp · Export

idukki

Step 04 · Display

Galleries that look like your store.

48 layouts to choose from, including Grid, Masonry, Shoppable Reel, Stories Ring, Wall of Love and Player Hotspots. Fonts, colours and spacing follow your brand.

48 layouts

One post’s journey · 04Her clip joins a Shoppable Reel on your homepage.

Go deeper:Widgets + layouts Shoppable video Performance

04 / 07

Choose a layout

48 layouts

GridMasonryShoppable ReelStories RingWall of LovePlayer HotspotsMap Pins

Reel carousel of customer hair-care videos live on fixmycurls.com — Live on fixmycurls.com

SNAP. TAG. SHARE. inspiration wall of customer home photos live on leroymerlin.co.za — Live on leroymerlin.co.za

#GokyoTribe outdoor gallery of customer photos live on gokyo.in — Live on gokyo.in

Real Idukki galleries on customers’ stores.

Widget layouts

Grid · Shoppable Reel · Stories Ring · Wall of Love

idukki

Step 05 · Publish

Put the proof where people decide.

Product pages, the homepage and collection pages from one embed. The same library feeds link in bio, in-store Scan to Shop QR codes and a web feed your email tool can read.

One embed

One post’s journey · 05A shopper on your product page sees it right under the price.

Go deeper:Integrations Scan to Shop Link in bio Email

05 / 07

Where should it show?

Product pages
Homepage
Collection pages
Scan to Shop QR
Email web feed

Customer photo carousel under the buy box on a cossetclothing.com product page — Live on cossetclothing.com

Customer photos under the buy box.

Placements

Product page · Homepage · Collection · QR · Email

idukki

Step 06 · Shop

Add to cart without leaving the video.

Shoppers pick a size and add to cart inside the gallery on Shopify, WooCommerce, Magento, BigCommerce, PrestaShop and Salesforce Commerce Cloud. On any other store the tile opens the product page.

In-gallery cart

One post’s journey · 06A shopper taps the shorts, picks a size and adds them to cart from the video.

Go deeper:Shoppable video Platforms

06 / 07

@customer 1 product

Airlift High-Waist Suit Up Shorts

$64.76

Size

XSSML

Add to cart

Added to cart, right from the video.

Shoppable video

Variants · Price · Add to cart · 6 platforms

idukki

Step 07 · Measure

Know which posts actually sold.

Proven revenue counts only orders where the shopper added the product to cart from the gallery first. Orders from shoppers who saw or clicked the content and bought another way are reported beside it as influenced, never added on top. On Shopify every order is matched from the store’s own order webhook, not a browser pixel alone.

Proven vs influenced

One post’s journey · 07Her clip shows up in your report, with the orders it proved.

Go deeper:Analytics Attribution Orders ledger

07 / 07

Revenue · last 30 days

Demo data

Proven revenue

$8,420

61 proven orders

Influenced orders

214

Proven + saw or clicked first

Store orders seen

1,180

From the order webhook

Two stores, real customer content. Their numbers.

Proven revenue counts only orders where the shopper added to cart from the gallery first, so it is a floor, not the whole effect.

CAI Store

Shop-by-looks UGC wall and shoppable reels

Proven revenue: ₹2.86M
Proven orders: 884
Add-to-carts: 1,158

7.89M gallery impressions since January 2026.

Read the CAI Store case study

Ritualistic

Customer videos with add to cart on the clip

Proven revenue: ₹164K
Proven orders: 62
Add-to-carts: 1,657

1.55M gallery impressions since January 2026.

Read the Ritualistic case study

Source: Idukki production analytics, lifetime, refreshed 2026-10-01.

Get started free See it on a real store

Questions, answered.

Still unsure? Talk to us, or read the full feature list. Company, pricing and compliance facts are on one page: Idukki facts.

How long does it take to set up Idukki?
Connecting a source, picking a layout and pasting one embed is a single sitting for most stores. Tagging and rights requests run as content arrives, so you can go live with a first gallery and add to it.
Where does the content come from?
Instagram, TikTok, YouTube, X, LinkedIn, Threads, Pinterest and Facebook (by hashtag, mention or profile), Google, Trustpilot and TripAdvisor reviews, files from your computer, Google Drive or Dropbox, and photos customers upload through a form on your site.
Does the AI tag products without me checking?
No. Smart Assist suggests matching products from your catalogue with a confidence score, and a tag is only applied when you select it. You can also tag by hand with photo hotspots or timed video hotspots.
Can shoppers buy without leaving the gallery?
Yes on Shopify, WooCommerce, Magento, BigCommerce, PrestaShop and Salesforce Commerce Cloud: the shopper picks a variant and adds to cart inside the gallery. On other platforms the tile links to the product page.
What is the difference between proven and influenced revenue?
Proven revenue counts orders where the shopper added the product to cart from the Idukki gallery before buying. Influenced orders are orders from shoppers who saw or clicked the content and bought another way. Idukki reports the two side by side and never adds them together.
Will the widget slow my store down?
A live Idukki widget scored 99 for performance on PageSpeed Insights (desktop, measured 12 Jun 2026) with 0 ms total blocking time and a layout shift of 0. The exact widget URL is on the performance page so you can run it yourself.

Your customers already made the content. Let it sell.

Connect a source, tag a post and put it on your product pages today. Every feature is on every plan.

Get started free Book a demo