Home + Indian Rituals
A home and indian rituals brand in India
A UGC video feed lifted add-to-cart to 1,382 events at a 0.12% rate on 1.08M impressions
Brand name withheld until the customer confirms publication. The figures are measured; the name is not ours to share yet.
1,382 ATC · 0.12% ATC rate
- 1.08MWidget impressionsIdukki widget analytics, trailing 12 months
- 1,382Add-to-cart eventsFrom the UGC video feed
- 0.12%Add-to-cart rateOf impressions; highest in this measured cohort
- ₹84.6KAttributed checkout revenueINR, SUM of cart value on widget checkout-click events, trailing 12 months
The challenge
Ritual and devotional products are a considered, unfamiliar-to-many-buyers purchase: a shopper often has not used the specific kit before and needs to see how it is actually used, not just a packaged product photo.
What we did
- 1Embedded a UGC video feed on product pages showing real customers using the ritual kits.
- 2Tagged the featured products in each clip so a viewer can add to cart without leaving the video.
- 3Ran AI moderation on incoming UGC before it reaches the live feed.
Results
Widget impressions: 1.08M (Idukki widget analytics, trailing 12 months). Add-to-cart events: 1,382 (From the UGC video feed). Add-to-cart rate: 0.12% (Of impressions; highest in this measured cohort). Attributed checkout revenue: ₹84.6K (INR, SUM of cart value on widget checkout-click events, trailing 12 months).
Stack
- Idukki UGC video feed
- Product tagging
- AI moderation
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