Case studies
Home + Indian Rituals
Ritualistic
A UGC video feed lifted add-to-cart to 1,382 events at a 0.12% rate on 1.08M impressions
1,382 ATC · 0.12% ATC rate
Widget impressions
0.00M
Idukki widget analytics, trailing 12 months
Add-to-cart events
1,382
From the UGC video feed
Add-to-cart rate
0.00%
Of impressions; highest in this measured cohort
Attributed checkout revenue
₹84.6K
INR, SUM of cart value on widget checkout-click events, trailing 12 months
The challenge
Ritual and devotional products are a considered, unfamiliar-to-many-buyers purchase: a shopper often has not used the specific kit before and needs to see how it is actually used, not just a packaged product photo.
What we did
- 1Embedded a UGC video feed on product pages showing real customers using the ritual kits.
- 2Tagged the featured products in each clip so a viewer can add to cart without leaving the video.
- 3Ran AI moderation on incoming UGC before it reaches the live feed.
Stack
- Idukki UGC video feed
- Product tagging
- AI moderation
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