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Quality Bottles
An @QualityBottles customer wall, shown 37,501 times
37,501Widget impressions
Reach, not a lift claim
What changed
- 37,501Widget impressionsTimes the galleries were shown since January 2026
- 4,968Visitors reachedPeople shown the galleries, counted once per day
- 0.37%Click rateInteractions with the content ÷ impressions
Quality Bottles runs a "SNAP. SHARE. GET FEATURED" Instagram UGC wall on its UK storefront, showing what customers make with its bottles and jars. Since January 2026 it has been shown 37,501 times.
About Quality Bottles
Quality Bottles supplies glass bottles, jars and packaging in the UK at qualitybottles.co.uk.
The problem
Glass packaging looks the same in a product shot. What sells it is seeing what other customers have made with it.
What they set up
- 1Launched a "SNAP. SHARE. GET FEATURED" campaign inviting customers to post their creations.
- 2Built an Instagram UGC wall on the storefront from those posts.
The results
No outcome is claimed for this deployment yet. What we can show is reach: Widget impressions: 37,501 (Times the galleries were shown since January 2026). Visitors reached: 4,968 (People shown the galleries, counted once per day). Click rate: 0.37% (Interactions with the content ÷ impressions). Live galleries: 1 (Galleries live on the store today).
Why it worked
A wall of what other customers made with the same bottles and jars is inspiration and proof in one. This is a reach story: no sales outcome is claimed for it.
How it’s measured
- Evidence
- Reach, not a lift claim
- Method
- Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.
- Window
- Lifetime: January 2026 to September 2026 (8 months live)
- Source
- Idukki production analytics, refreshed 2026-10-01
- What it does not prove
- No order is counted here: the store has no proven widget order yet, or its checkout tracking is not connected. Add-to-carts and cart value show buying intent, not revenue.
Stack
- Idukki inspiration wall
- Instagram collection
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