Case studies
Home + DIY
Leroy Merlin
Drove $651K in attributed gross sales with shoppable customer content
$651K attributed · 10 mo
- $651KAttributed gross sales11.3M ZAR over 10 months, per Leroy Merlin GA4
- 10 moSnapshot windowMeasured period
- Both upConversion + AOVLift on PDPs carrying UGC, post-launch
- No replatformRolloutNative integration across the catalogue
- 1,900+UGC collected18-month running total, via QR code, post-purchase email and PDP social upload
The challenge
On a home-improvement catalogue, studio shots rarely answer the question shoppers actually have: how does this look and hold up in a real home? That gap shows up as hesitation on the product page and value left in the cart.
What we did
- 1Collected and rights-cleared customer photos and videos, then surfaced them in shoppable galleries on high-intent product and homepage modules.
- 2Tagged products onto the UGC so a shopper could move from inspiration to cart in a click, without leaving the page.
- 3Reconciled cart and order events back to each widget so the revenue contribution was attributed in GA4, not assumed.
Results
Attributed gross sales: $651K (11.3M ZAR over 10 months, per Leroy Merlin GA4). Snapshot window: 10 mo (Measured period). Conversion + AOV: Both up (Lift on PDPs carrying UGC, post-launch). Rollout: No replatform (Native integration across the catalogue). UGC collected: 1,900+ (18-month running total, via QR code, post-purchase email and PDP social upload).
Stack
- Idukki shoppable galleries
- Product tagging
- GA4 revenue attribution
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