Leroy Merlin

The challenge

On a home-improvement catalogue, studio shots rarely answer the question shoppers actually have: how does this look and hold up in a real home? That gap shows up as hesitation on the product page and value left in the cart.

What we did

• 1Collected and rights-cleared customer photos and videos, then surfaced them in shoppable galleries on high-intent product and category pages.
• 2Tagged products onto the UGC so a shopper could move from inspiration to cart in a click, without leaving the page.
• 3Reconciled the cart and order events back to each widget so the revenue contribution was attributed, not assumed.

Stack

• Idukki shoppable galleries
• Product tagging
• Revenue attribution