UGC means something different for every category. We’re tuned for all of them.

Fit is the hardest thing to sell from a studio shot and the top reason fashion comes back. Tag your customers’ outfit photos, fit-checks and try-on hauls straight to the product, so a shopper sees the cut on a body like theirs before they buy.

+34% average order value when UGC replaces studio imagery on PDPs (n=46 brands).

Shade, finish and texture are impossible to judge from a studio shot. Surface real routines, swatches and before/after clips from customers with the same skin, tagged straight to product, so a shopper can add to cart from the step that matters.

+28% repeat purchase rate when ingredient stories are surfaced on the PDP (n=18 brands).

Real-world photos let buyers see scale, weight and how a piece sits on real skin. The single biggest gap between online and in-store, closed.

+19% PDP add-to-cart when on-body UGC sits above the size selector.

Homes look different in every region, every season, every taste. UGC from your customers shows yours fitting all of them.

+41% click-through on collection pages with native customer-install UGC.

Furniture is bought once and lived with for years. Real-life UGC closes the conviction gap that studio shots leave open.

+27% PDP dwell time when customer-room UGC replaces a studio shot.

Guests trust other guests. Hotels, restaurants and venues that surface guest UGC outconvert glossy hero images by 30–47%.

+47% engagement on destination pages with traveller UGC (n=12 properties).

Tech buyers research hard. Real reviewer videos, setup walkthroughs and unboxings convert better than any spec sheet.

+19% PDP dwell-time when video reviews replace static spec lists.

Athletes pick gear that other athletes use. UGC from real training sessions is the highest-converting content you can show.

+33% conversion on training-program pages with athlete UGC (n=9 brands).

B2B buyers want proof. Idukki turns LinkedIn posts, case-study video and customer logos into a coherent social-proof system across your site.

+2.4× demo bookings when case-study video runs above the fold.

Baby + kids buyers spend longer on PDPs than any other vertical, they're evaluating risk, not aesthetics. Idukki surfaces parent reviews, real-room photos and "we used it from 6 to 24 months" longitudinal stories.

+38% PDP conversion when an age-filtered review block sits above the buy box.

Wellness shoppers don't believe brand copy and they can't legally be told what a product will do. Idukki surfaces the verified-buyer reviews, the routine photos and the longitudinal "I've been on this for 90 days" stories that actually move the cart.

+54% subscription-renewal lift on PDPs that surface a 60-day-in cohort story above the renewal CTA. Independent supplement brand audit, n=4 (composite).

Food and drink is the most visually-native category there is. Idukki turns the recipe shots, the unboxing reels, the pairing notes and the "this is now my morning ritual" content your customers already make into the storefront's primary creative.

+47% PDP conversion on coffee + tea SKUs when a brew-method UGC rail sits above the buy box. Composite from three Idukki specialty-coffee customers, n=3.

Cars are a long-cycle, high-consideration purchase. Buyers spend weeks reading owners’ forums, watching YouTube reviewers and lurking on Reddit before they ever click "book a test drive". Idukki turns the ownership reels, the road-trip content and the "one year in" updates your customers post into the storefront’s real test drive.

+34% test-drive booking rate on model PDPs that surface a "12 months in" owner story above the booking CTA. Composite, three EV / luxury OEM customers, n=3.

Education is bought on faith. The shopper is investing months of their life and meaningful money in something whose outcome they can’t verify until afterwards. Idukki surfaces the streak photos, the "I got the job" stories and the before/after skill demos that show the outcome is real.

+58% enrolment conversion on course PDPs that lead with verified outcome stories above the enrolment CTA. Composite, four EdTech customers, n=4.

Travel buyers are visual-first. They’re booking a feeling they want to recreate, the sunset, the dive, the meal. Idukki turns the destination reels, the itinerary recaps and the packing lists your past customers already make into the discovery and booking surface.

+41% booking conversion on tour PDPs that surface a recent-traveller reel above the CTA, plus a packing-list block sourced from the same cohort. Composite, three OTA + tour-operator customers, n=3.

Pet-care buyers convert on two signals: visible result (before-and-after coat / weight / mood) and longevity (they've been feeding this for months). Idukki gives both surfaces native widgets.

+44% subscription renewal on PDPs where a "6 months in" pet-parent story is above the fold.