9:41
idukki · live preview
@maya_in_london
"Best fit I've owned"
4.2k 187
@maya_in_london
"Best fit I've owned"
Shoppers can’t touch your product online. So they look for photos and videos from people who bought it.
Most stores keep those posts in a homepage carousel. Shoppers decide on the product page, so put them there. AI shopping assistants read those pages too.
Read the State of UGC + AI commerce 2026 report4.1x
Video reviews convert better than text-only reviews.
79%
of consumers say UGC highly impacts what they buy.
Nosto / Stackla consumer research
Idukki runs on 140+ stores across 4 continents. Here are six of them, in their own words, from 5-star reviews on the Shopify App Store and G2.
@maya_in_london
“Best fit I’ve owned”
The Parisian Two-Piece Set
$290 · Free shipping
Shopify
Adobe Commerce
BigCommerce
Salesforce Commerce Cloud
WooCommerceWhat I like best about Idukki is how easy it is to launch experiments and personalization campaigns without needing heavy dev support. The UI is intuitive, setup is quick, and everything is geared toward helping you move fast and see results. On top of that, their team is incredibly responsive and proactive — they don't just support you, they collaborate with you to grow your CRO strategy.
Idukki has been such a useful addition to our website. We had so much UGC sitting on Instagram, and now customers can actually see it while they're shopping. Being able to see how the clothes move and look on different women makes a huge difference. Thank you, team Idukki!
We've been using this app on our Shopify store to add videos across our website, and the experience has been really smooth. The setup was straightforward, and we were able to get the video feature running without needing much technical help.
We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.
It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.
We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.
Reviews, UGC and shoppable video share one widget, one dashboard and one set of reports. Use one product or all of them.
01
Customer photos, videos and reviews in grids, carousels, stories and walls. One paste, any page.
02
Reels and stories with the products tagged. Shoppers add to cart inside the video.
Airlift Overcoat Brown
$190.76
Does it run small?
Most customers size up. Here it is on two of them:
Drafted from your catalogue and customer posts
03
Shoppers ask on the product page. Answers come from your catalogue and customer posts.
Also on the same runtime
Product photos and short videos for the products nobody has posted yet.
ExploreAsk creators for usage rights by comment or link. Every approval is logged per post.
ExploreEvery view, tap and add to cart, tied to the post that earned it. Revenue per post, layout and creator.
ExploreQR codes in store open the product with its customer posts. Online orders join back to the scan.
ExploreFive short clips: pull in posts, tag products, ask for rights, publish and search.
Your accounts, hashtags, mentions, review sites, post-order requests, the upload page and competitions all land in one library. Switch auto-sync on once and new posts keep arriving. Blurry and off-brand ones are filtered out before you look.
How it worksIris spots the products in a post and matches them to your catalog. One click tags them, and the post becomes shoppable.
How it worksAsk by public comment, the creator replies with your hashtag or fills in the consent form, and the ledger records what they agreed to and where.
How it worksPick a carousel, stories or a floating video, preview it on your product page, and publish. No developer needed.
How it worksSuper Search reads what is in the picture, so "jackets and coats on a city street" finds exactly those posts.
How it worksCompatible across
Idukki vs doing it yourself
| Capability | Idukki | Doing it manually |
|---|---|---|
| Collects UGC from social + review sources automatically | ||
| One-click AI product tagging | ||
| Shoppable galleries, no-code embed | ||
| Automated rights requests with a compliance trail | ||
| AI-powered Super Search across your UGC | ||
| Built-in performance analytics per post and product | ||
| One embed across Shopify, BigCommerce, WooCommerce, Magento | ||
| Engineered for near-zero page-weight impact |
“Doing it manually” means saving posts one by one, hand-coding embeds, and tracking usage rights over email: the status quo Idukki replaces, not a named alternative product.
Zero site-speed impact
Values are estimated and may vary. Measured 12 Jun 2026 on the live widget.
A production Idukki gallery on widget.idukki.io: a lazy-loaded runtime with 0 ms blocking time and CLS 0 that does not move your Core Web Vitals. The widget earns the score, not this page; the runtime's measured byte sizes are on the performance page.
Run it yourself on PageSpeedTwo come from published shopper research. Two are Idukki facts you can check on our own pages.
Each tile is a widget on a live store: fashion, beauty, footwear, streetwear and home improvement. Tap one to see it live.
Watch every widget capturethecaistore.com
Fashion · Footwear
Shop-by-looks UGC wall + shoppable reels modal
See widget livetheater.xyz
Fashion · DTC
Hashtag-wall hero (#mytheater) + product-detail modal
See widget livemallewear.com
Fashion · Streetwear
Circle-stories widget on every PDP
See widget livefixmycurls.com
Beauty · Hair care
"Most loved IRL" shoppable reel carousel
See widget liveleroymerlin.co.za
Home · Hardware
SNAP-TAG-SHARE inspiration wall + competition entries
See widget liveritualistic.in
Home · Indian Rituals
UGC video feed showcasing ritual products in use
See widget liveamoshi.in
Fashion · Womenswear
Shoppable UGC gallery on homepage + PDP
See widget livecossetclothing.com
Fashion · Conscious Wear
UGC stories widget on every product page
See widget live
khojcrafts.com
Home · Antique & Decor
Instagram UGC wall on happy customers page
See widget livebeforeever.com.au
Kids · Couture Wear
UGC gallery showcasing real kids in couture on PDP
See widget livegokyo.in
Outdoor · Trekking Gear
Shoppable UGC wall + customer photo carousel on PDP
See widget livewyo.in
Fashion · Customisable Apparel
Shoppable UGC gallery on homepage + PDP
See widget livesterlingholidays.com
Travel · Holiday Resorts
#SterlingHolidays SNAP-TAG-SHARE inspiration wall
See widget live
qualitybottles.co.uk
Home · Glass Packaging
@QualityBottles SNAP-SHARE-GET FEATURED Instagram UGC wall
See widget live
rangkalp.com
Fashion · Ethnic Wear
Shoppable Instagram reel carousel on homepage
See widget live
alittleextra.co.in
Fashion · Accessories
"Shop by Video" shoppable reel carousel on homepage
See widget live
shopverb.com
Fashion · Designer Wear
Shoppable Instagram UGC wall on homepage
See widget live
sewandyou.com
Fashion · Ethnic Wear
Shoppable Instagram UGC wall on homepage
See widget live
wildcherry.in
Fashion · Womenswear
Shoppable Instagram UGC wall on homepage
See widget live
labelfrow.com
Fashion · Womenswear
Shoppable Instagram UGC wall on homepage
See widget liveMore DTC brands run Idukki.
On Shopify, BigCommerce, WooCommerce, Wix and custom stacks. Browse the full customer index.
The things teams ask before they switch. Still unsure? Talk to us.
See how Idukki compares, feature by featureMost UGC tools pick one lane: shoppable video, or reviews, or a social wall. Idukki runs the whole stack in one platform: photos, video, reviews, rights management, hashtag campaigns, lookbooks and flipbooks, even digital signage. It works across Shopify, WooCommerce, BigCommerce, Wix and any HTML site. Every source and rights management are on every plan. Shoppable video starts on Starter ($45/mo). See the whole platform
Pricing is banded by monthly widget impressions. Free is free forever up to 20,000 impressions. Starter is $45/mo for up to 100,000. Growth is $99/mo for up to 250,000. Professional is $200/mo for up to 500,000. Enterprise is custom above 500,000. Annual billing saves 20%. Rights management is on every plan, Free too. Shoppable video starts on Starter. Premium layouts and the full AI stack start on Starter. Paid plans come with a 30-day free trial. A Shopify store starts on the Free plan, no credit card required. Compare every plan
No. The widget is 79 KB, lazy-loads, and contributes 0.001 to CLS in our reference tests. The PageSpeed runs and the widget URL we test are on the performance page. See the speed tests
Most customers migrate in a day. We import your existing UGC, posts, hashtags and product catalog automatically. Send us a Loom of your current setup and we'll send you back a side-by-side migration plan. Compare Idukki with your current tool
Yes. Shopify has an app; WooCommerce, BigCommerce, Magento, PrestaShop and SFCC have early-access modules. Wix, headless frameworks and any other HTML site use the one-line embed. See every platform
You do. Your team requests rights by public comment or by consent form link. Decisions go through an approval queue, and each one is logged. A post appears in a widget only after your team approves it. With the rights gate on, it also needs a current rights grant. How rights management works
Pick your platform and add your first gallery. Or book a 30-minute demo and we will walk through it with your own store.
On Shopify? Install from the App Store.
