What makes Idukki different?

Most UGC tools pick one lane: shoppable video, or reviews, or a social wall. Idukki runs the whole stack in one platform: photos, video, reviews, rights management, hashtag campaigns, lookbooks and flipbooks, even digital signage. It works across Shopify, WooCommerce, BigCommerce, Wix and any HTML site, and every feature is included on every plan, so you are not upgrading tiers to unlock the thing you actually came for.

Pricing is banded by monthly widget impressions. Startup is free forever up to 5,000 impressions; paid plans are $45/mo Starter (up to 10,000), $75/mo Growth (up to 20,000) and $200/mo Professional (up to 50,000); Enterprise is custom above 50,000. Annual billing saves 20%, every feature is included on every plan, and there is a 14-day free trial on paid plans, no credit card required.

Will the widget hurt my Core Web Vitals?

No. The widget is 37 KB, lazy-loads, and contributes 0.001 to CLS in our reference tests. Bazaarvoice-style SEO damage simply does not happen here. We publish lab data per release.

How fast can I migrate from my current tool?

Most customers migrate in a day. We import your existing UGC, posts, hashtags and product catalog automatically. Send us a Loom of your current setup and we'll send you back a side-by-side migration plan.

Do you support headless / non-Shopify stacks?

Yes. Native widgets for Shopify, WooCommerce, BigCommerce and Wix; plus a one-line embed for any HTML site or headless framework (Next.js, Remix, Astro, Hydrogen, etc.).

Who owns the rights to imported UGC?

You do. Idukki provides a DM-based rights request flow, an approval queue and a full audit trail, the kind of compliance regulated industries need. We never publish content you have not approved.

What makes Idukki different?

Most UGC tools pick one lane: shoppable video, or reviews, or a social wall. Idukki runs the whole stack in one platform: photos, video, reviews, rights management, hashtag campaigns, lookbooks and flipbooks, even digital signage. It works across Shopify, WooCommerce, BigCommerce, Wix and any HTML site, and every feature is included on every plan, so you are not upgrading tiers to unlock the thing you actually came for.

Pricing is banded by monthly widget impressions. Startup is free forever up to 5,000 impressions; paid plans are $45/mo Starter (up to 10,000), $75/mo Growth (up to 20,000) and $200/mo Professional (up to 50,000); Enterprise is custom above 50,000. Annual billing saves 20%, every feature is included on every plan, and there is a 14-day free trial on paid plans, no credit card required.

Will the widget hurt my Core Web Vitals?

No. The widget is 37 KB, lazy-loads, and contributes 0.001 to CLS in our reference tests. Bazaarvoice-style SEO damage simply does not happen here. We publish lab data per release.

How fast can I migrate from my current tool?

Most customers migrate in a day. We import your existing UGC, posts, hashtags and product catalog automatically. Send us a Loom of your current setup and we'll send you back a side-by-side migration plan.

Do you support headless / non-Shopify stacks?

Yes. Native widgets for Shopify, WooCommerce, BigCommerce and Wix; plus a one-line embed for any HTML site or headless framework (Next.js, Remix, Astro, Hydrogen, etc.).

Who owns the rights to imported UGC?

You do. Idukki provides a DM-based rights request flow, an approval queue and a full audit trail, the kind of compliance regulated industries need. We never publish content you have not approved.

Zero site-speed impact

The complete UGC marketing platform, for your ecommerce store.

Galleries, shoppable video, AI product tagging, A/B testing and rights management: the full social commerce stack in one platform.

Talk to Sales See how it works

Incremental: CVR
+90: Lighthouse
Negligible: CLS impact
4 min: setup

Live

9:41

idukki · live preview

@maya_in_london

"Best fit I’ve owned": wearing the Linen overshirt + High-rise jeans

4.2k 187

Why now

The shopper journey evolved. Most brands have not.

UGC has become the primary conversion signal for any DTC brand doing serious volume, not because of a trend, but because it’s what shoppers trust when they can’t touch the product. Brands that embedded it early into their PDPs and category pages now dominate the review citations that AI shopping tools pull from. The brands still treating UGC as a homepage carousel are quietly losing ground in search, in agent recommendations, and on the PDP itself, where the decision actually gets made.

Read the State of UGC 2026 report

4.1×
Video reviews convert better than text-only reviews on the same SKU.
PowerReviews, 2023
79%
of consumers are influenced by UGC at purchase.
Nosto consumer research

In production on real DTC storefronts

InstagramTikTokYouTubeTwitter / XLinkedInThreadsGoogle ReviewsTrustpilotFeefoTripAdvisorShopifyShopify PlusBigCommerceWooCommerceAdobe CommerceShoppable videoUGC galleriesRights managementSuper SearchConversational PDP13 languages

The Idukki social commerce platform

Three products. One unified service.

APIs that pull social content into shoppable galleries. A rights suite that logs usage permission for every post. And one analytics layer that captures every event across every touchpoint, all on a single runtime.

Compatible across

PageSpeed Insightswidget.idukki.io · Desktop

Zero site-speed impact

Real Lighthouse scores, on a live widget.

Performance
Accessibility
Best Practices
SEO

A production Idukki gallery on widget.idukki.io: a lazy-loaded runtime with near-zero CLS that does not move your Core Web Vitals. The widget earns the score, not this page.

Run it yourself on PageSpeed

In their words

“Idukki's unique CMS blends user-generated and brand content, revolutionising multi-channel brand awareness and personalisation. It boosts social media engagement and simplifies shopping with tagging and one-click add-to-basket, making it essential for innovative e-commerce strategies.”

Idukki's unique CMS blends user-generated and brand content, essential for innovative e-commerce strategies.

João Melo Cabrita

Co-Founder PromptBros.ai, ex-Sainsbury's, Retail Expert

Customer review

See all customer reviews Or browse customers by industry

Social commerce

Inspire on social. Convert on your site.

Your customers are already creating. Idukki collects, rights-clears and tags that content, then turns every post into a shoppable journey, from the homepage to the PDP to the link in your bio.

Every post, reel and review made shoppable
One library powers PDP, email, paid social and link-in-bio
Tagged products + attributed revenue, not vanity likes

Start free See it live

@creator

White Sweater Green Stripes

$110.76

Shop

How it works

From submission to revenue, in one platform.

From scattered social content to attributed revenue. The same library powers PDPs, email, paid social and signage, refreshed weekly without re-uploading.

01
Aggregate
Gather all your UGC in seconds.
Instantly aggregate UGC from social platforms and review sites. Instagram, TikTok, YouTube, LinkedIn, Google Reviews, Trustpilot.
02
Moderate
Put your best content forward.
Select, pin or hide UGC posts. AI-powered curation, sentiment analysis, rights management and brand-safety filters.
03
Embed
Drop widgets in, in a few clicks.
Grid, collage, carousel, feed, stories. SEO-enabled, responsive, with no measurable hit to site speed.
04
Tag
Turn UGC into shoppable experiences.
Instantly tag products in customer photos and videos. One-click checkout from any UGC tile.
05
Analyze
Measure the impact end-to-end.
User engagement, conversion rate, watch time, revenue per piece. Refine continually for maximum impact.

See every widget layout Read the 6-step strategy framework

Live on real storefronts

Idukki widgets are running on real revenue right now.

These aren’t mockups. They’re idukki-powered widgets on production storefronts across fashion, beauty, footwear, streetwear and home improvement. Tap any tile to see the widget live.

LiveShoppable wall

thecaistore.com

Fashion · Footwear

Shop-by-looks UGC wall + shoppable reels modal

See widget live

LiveHashtag wall

theater.xyz

Fashion · DTC

Hashtag-wall hero (#mytheater) + product-detail modal

See widget live

LivePDP stories

mallewear.com

Fashion · Streetwear

Circle-stories widget on every PDP

See widget live

01 / 05

More DTC brands run Idukki.

On Shopify, BigCommerce, WooCommerce, Wix and custom stacks.

By the numbers

+10–40%representative PDP conversion lift when UGC replaces studio-only imagery

Up to 3×representative dwell time on pages carrying shoppable video

Hours → minsmoderation time once AI tagging and auto-curation are on

≈37 KBtotal widget weight, negligible Core Web Vitals impact

Ranges are composite / representative: drawn from published UGC commerce benchmarks (Nosto/Stackla, Baymard, PowerReviews, Wyzowl) and Idukki widget telemetry, not a single attributed result.

FAQ

Questions, answered.

The things teams ask before they switch. Still unsure? Talk to us.

See how Idukki compares, feature by feature

GeneralWhat makes Idukki different?
Most UGC tools pick one lane: shoppable video, or reviews, or a social wall. Idukki runs the whole stack in one platform: photos, video, reviews, rights management, hashtag campaigns, lookbooks and flipbooks, even digital signage. It works across Shopify, WooCommerce, BigCommerce, Wix and any HTML site, and every feature is included on every plan, so you are not upgrading tiers to unlock the thing you actually came for.
PricingHow do you price?
Pricing is banded by monthly widget impressions. Startup is free forever up to 5,000 impressions; paid plans are $45/mo Starter (up to 10,000), $75/mo Growth (up to 20,000) and $200/mo Professional (up to 50,000); Enterprise is custom above 50,000. Annual billing saves 20%, every feature is included on every plan, and there is a 14-day free trial on paid plans, no credit card required.
PerformanceWill the widget hurt my Core Web Vitals?
No. The widget is 37 KB, lazy-loads, and contributes 0.001 to CLS in our reference tests. Bazaarvoice-style SEO damage simply does not happen here. We publish lab data per release.
MigrationHow fast can I migrate from my current tool?
Most customers migrate in a day. We import your existing UGC, posts, hashtags and product catalog automatically. Send us a Loom of your current setup and we'll send you back a side-by-side migration plan.
IntegrationsDo you support headless / non-Shopify stacks?
Yes. Native widgets for Shopify, WooCommerce, BigCommerce and Wix; plus a one-line embed for any HTML site or headless framework (Next.js, Remix, Astro, Hydrogen, etc.).
ComplianceWho owns the rights to imported UGC?
You do. Idukki provides a DM-based rights request flow, an approval queue and a full audit trail, the kind of compliance regulated industries need. We never publish content you have not approved.