Four weeks of this vitamin C serum and my dark spots have genuinely faded. No irritation on sensitive skin.
4.2k 187
Beauty + skincare
Shoppers add to cart when they see it work on skin like theirs.
Shade, finish and texture never read from a studio shot. Surface real routines and before/after clips from customers with the same skin, tagged to the step that matters, so they buy from the moment that convinced them.
“It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.”
Shopify App Store
COSSET CLOTHINGIndia
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App Store
RitualisticIndia
“We've been using this app on our Shopify store to add videos across our website, and the experience has been really smooth. The setup was straightforward, and we were able to get the video feature running without needing much technical help.”
Shopify App Store
The content your shoppers already trust.
Beauty is the category where the gap between the promise and the result is largest, so shoppers trust each other far more than the brand. A foundation swatch on a stranger with their undertone, a retinol routine filmed over six weeks, an honest "this broke me out" comment: that is the evidence a buyer actually weights.
Because the proof is sensory and time-based, video and before/after carry the category. Surfacing ingredient stories and real routines on the PDP is what converts the considered, repeat-heavy beauty buyer.
What it can move
4.1× conversion
video reviews vs. text-only reviews
PowerReviews, 2023 baseline
90%+ trust authentic reviews
shoppers trusting peer content over brand claims
consolidated, Bizrate / TINT
Higher quiz-funnel conversion
matching UGC to the shopper’s skin concern
representative
Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.
Three placements that earn their pixels.
Routine video on the PDP
A real customer routine with chapter timestamps mapped to product hotspots.
Shade / skin-concern filtering
Collection pages self-filter to "oily skin" or a matching undertone via AI tags.
Before / after slider
Real skin transformations with consent-captured rights on every clip.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
No credit card · Cancel anytime · GDPR self-certified · SOC 2 in audit
FAQ
FAQs
Quick answers from our team. If yours isn’t here, ask via the contact form.
Why does UGC convert so well for beauty and skincare?
Beauty is high-consideration and skin-tone, finish and texture are impossible to judge from a studio shot. Real routines and before/after clips from customers with similar skin let a shopper see the result on someone like them, which is the single biggest driver of purchase confidence in the category. Consolidated industry data (Bazaarvoice, Nosto) puts conversion uplift from authentic visual reviews at roughly 2-3× a no-UGC baseline.
How does Idukki handle shade and skin-type representation?
Label posts by skin tone, type and concern (AI labelling suggests labels, your team confirms them), then turn on label filters in the widget so shoppers can find routines from people like them.
Can I surface ingredient and tutorial content on the PDP?
Yes. Chapter-aware tagging maps timestamps in a routine or tutorial video to product hotspots, so a shopper jumps straight to the step that matters and can add to cart from the clip.
How do you keep before/after content compliant?
Clear rights on each before/after post by public comment or consent form. The consent form stores the wording shown and the time. Export that evidence as a signed PDF.
How does Idukki match UGC to a shopper’s skin type?
Label posts by skin type, concern and shade family (AI labelling suggests labels, your team confirms them), so label filters in the widget can surface the routines of customers who look like the shopper.
Can I show before/after content compliantly?
Yes, with consent. Idukki captures explicit rights for every clip and keeps an audit trail, which matters more in beauty where claims are scrutinised. See the GDPR + UGC guide.
What converts best in beauty, photo or video?
Time-based proof wins here. Routine video and before/after sliders outperform single photos because the result is the product. Photos still matter for shade accuracy.
Buying for a specific role?
See the beauty + skincare stack framed for a CMO, CTO, Head of Ecommerce or agency: the metrics, proof and modules each one cares about.
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