Shade, finish and texture never read from a studio shot. Surface real routines, swatches and before/after clips from customers with the same skin, tagged to the step that matters, so they buy from the moment that convinced them.
Posts your customers already published become tagged, shoppable proof on your store. The whole loop runs on autopilot, you only approve what goes live.
@iris_skincare
@naya_routine
@anaya_glow
@lara_glowVitamin C serum, 30ml
Vitamin C serum, 30ml
$42
Shop now
CollectPosts pulled in from your handles + hashtags.
TagAI pins the product inside the shot.
ShopAdd to cart without leaving the post.
Accelerate your success with UGC
2-3×
PDP conversion with review UGC
+28%
Repeat purchase, ingredient stories
−21%
Returns from real-skin demos
Zero
Site-speed impact
How Idukki works
Beauty-ready UGC, in four steps.
Collect, tag, embed, analyse. The same operational backbone behind every Idukki widget on production storefronts today.
01COLLECT
Curate a runway of authentic content for your brand
Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your shoppers.
Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
Use AI-powered discovery to filter and find desired content easily
Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
02TAG
Transform UGC into shoppable content on your website
Turn inspiring visuals into instant shopping opportunities by tagging products directly, creating a seamless path to purchase.
Easily tag multiple products in a single image or video
Use hotspots to create shoppable lookbooks from UGC
3× your conversions by allowing direct checkout from UGC widgets
03EMBED
Display customer lookbooks in seconds
Elevate the on-site experience with a curated collection of UGC, embedded with one line of code.
Choose from grid, carousel, pop-up, masonry and lookbook layouts
Keep product information updated with automatic catalog sync
Maintain site speed with our optimised, lazy-loaded embed runtime
04ANALYZE
Uncover trends that drive sales
Gain deep insights into how UGC influences your brand’s performance. Use data-driven strategies to optimise campaigns and drive revenue growth.
Measure clicks, add-to-carts, checkouts to scale and repeat
Track content performance across categories, products and trends
Identify your most influential brand advocates and top-performing posts
04
Where to put it on your store
Each surface gets its own UGC job. Here's the widget shape per page, previewed with real customer content from your category.
Live preview
Homepage
PDP
Routine video alongside ingredients deck. Chapter timestamps map to product hotspots.
Live preview
PDP
Collection
Sort by skin concern using UGC with auto-applied tags from Claude vision.
Live preview
Lookbook
Quiz funnel
Match UGC to quiz outcome, “oily skin” sees real oily-skin customer routines.
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App Store
Wear Your OpinionIndia
“We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
Shopify App Store
MF
MOONFREEZE FOODS PRIVATE LIMITEDIndia
“From the first interaction with Idukki, it's clear this platform is in a class of its own. It's more than just a UGC content platform on Shopify; it's a game-changer that truly revolutionizes the way businesses can leverage user-generated content.”
Shopify App Store
Why UGC fits beauty + skincare
The content your shoppers already trust.
Beauty is the category where the gap between the promise and the result is largest, so shoppers trust each other far more than the brand. A foundation swatch on a stranger with their undertone, a retinol routine filmed over six weeks, an honest "this broke me out" comment: that is the evidence a buyer actually weights.
Because the proof is sensory and time-based, video and before/after carry the category. Surfacing ingredient stories and real routines on the PDP is what converts the considered, repeat-heavy beauty buyer.
What it can move
+28% repeat purchase
when ingredient + routine UGC sits on the PDP
representative, Idukki beauty cohort
90%+ trust authentic reviews
shoppers trusting peer content over brand claims
consolidated, Bizrate / TINT
Higher quiz-funnel conversion
matching UGC to the shopper’s skin concern
representative
Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.
Put it to work
Three placements that earn their pixels.
Routine video on the PDP
A real customer routine with chapter timestamps mapped to product hotspots.
Shade / skin-concern filtering
Collection pages self-filter to "oily skin" or a matching undertone via AI tags.
Before / after slider
Real skin transformations with consent-captured rights on every clip.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
Quick answers from our team. If yours isn’t here, ask via the contact form.
Why does UGC convert so well for beauty and skincare?+
Beauty is high-consideration and skin-tone, finish and texture are impossible to judge from a studio shot. Real routines, swatches and before/after clips from customers with similar skin let a shopper see the result on someone like them, which is the single biggest driver of purchase confidence in the category. Consolidated industry data (Bazaarvoice, Nosto) puts conversion uplift from authentic visual reviews at roughly 2-3× a no-UGC baseline.
How does Idukki handle shade and skin-type representation?+
Claude vision auto-tags posts by visible skin tone, type and concern, so collection pages can be filtered to "people like me". Letting shoppers self-select representation is what lifts AOV and cuts returns in beauty cohorts.
Can I surface ingredient and tutorial content on the PDP?+
Yes. Chapter-aware tagging maps timestamps in a routine or tutorial video to product hotspots, so a shopper jumps straight to the step that matters and can add to cart from the clip.
How do you keep before/after content compliant?+
Auto-DM rights capture logs explicit consent for every before/after post, with a tamper-evident audit trail. That keeps testimonial-style claims defensible under FTC and ASA guidance.
How does Idukki match UGC to a shopper’s skin type?+
Claude vision auto-tags posts by visible attributes (skin type, concern, shade family) so collection and quiz pages can surface the routines of customers who look like the shopper. That relevance is what lifts conversion over a generic feed.
Can I show before/after content compliantly?+
Yes, with consent. Idukki captures explicit rights for every clip and keeps an audit trail, which matters more in beauty where claims are scrutinised. See the GDPR + UGC guide.
What converts best in beauty, photo or video?+
Time-based proof wins here. Routine video and before/after sliders outperform single photos because the result is the product. Photos still matter for swatches and shade accuracy.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
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Beauty + skincare. UGC playbook + benchmarks — Idukki
Beauty + skincare
@lara_glowVitamin C serum, 30ml
COSSET CLOTHINGIndia
Wear Your OpinionIndia
Fashion + apparel
Accessories + jewellery
Home + lifestyle
Furniture
Hospitality
Consumer electronics
Sporting goods + fitness
B2B + SaaS
