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@skinwithsam

Four weeks of this vitamin C serum and my dark spots have genuinely faded. No irritation on sensitive skin.

4.2k 187
Beauty + skincare

Convert more with on-site visual UGC

Shade, finish and texture never read from a studio shot. Surface real routines, swatches and before/after clips from customers with the same skin, tagged to the step that matters, so they buy from the moment that convinced them.

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PowerReviews found video reviews convert 4.1× better than text-only reviews (2023 baseline).

  • 4.1×
    conversion for video reviews vs. text-only (PowerReviews, 2023 baseline)
  • 91%
    higher conversion on products with customer photos (Yotpo, 163M orders)
  • 161%
    higher conversion on product pages with UGC vs. without (Bazaarvoice)

Accelerate your success with UGC

  • 4.1×
    video reviews convert vs. text-only (PowerReviews, 2023 baseline)
  • 137%
    more likely to buy after seeing customer photos (Yotpo, 163M orders)
  • 161%
    higher conversion among shoppers who interact with UGC (Yotpo, 200k+ stores)

How Idukki works

Beauty-ready UGC, in four steps.

Collect, tag, embed, analyse. The same operational backbone behind every Idukki widget on production storefronts today.

  1. 01COLLECT

    Curate a runway of authentic content for your brand

    Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your shoppers.

    • Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
    • Use AI-powered discovery to filter and find desired content easily
    • Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
    Curate a runway of authentic content for your brand
  2. 02TAG

    Transform UGC into shoppable content on your website

    Turn inspiring visuals into instant shopping opportunities by tagging products directly, so the path from photo to checkout is one tap.

    • Easily tag multiple products in a single image or video
    • Use hotspots to create shoppable lookbooks from UGC
    • Let shoppers add tagged products to cart straight from the UGC widget
    Transform UGC into shoppable content on your website
  3. 03EMBED

    Display customer lookbooks in seconds

    Elevate the on-site experience with a curated collection of UGC, embedded with one line of code.

    • Choose from grid, carousel, pop-up, masonry and lookbook layouts
    • Keep product information updated with automatic catalog sync
    • Maintain site speed with our optimised, lazy-loaded embed runtime
    Display customer lookbooks in seconds
  4. 04ANALYZE

    Uncover trends that drive sales

    Gain deep insights into how UGC influences your brand’s performance. Use data-driven strategies to optimise campaigns and drive revenue growth.

    • Measure clicks, add-to-carts, checkouts to scale and repeat
    • Track content performance across categories, products and trends
    • Identify your most influential brand advocates and top-performing posts

See it in action

From UGC to sale in five steps

Real beauty + skincare content. Pinned by AI, tapped by a shopper, added to cart.

Layout direction
02

Beauty + skincare

Routine, swatch and before/after clips where each step links to its exact SKU and shade.

Shot list

GRWM or skin-finish portrait; tag the serum, moisturiser and lip in sequence.

Tag these

SerumMoisturiserLip oil

Idukki widget

Shoppable Video — tappable routine timeline

Embeds on

PDP routine blockReelsEmail hero

CTA copy

“Shop shade”

Expected lift

+41%

product page views

Beauty + skincare UGC
1
2
3
Glow drops serum

Glow drops serum

$46

1

Raw UGC

Real customer photo pulled in

2

Tag products

AI pins each item in the shot

3

Tap a pin

Shopper taps any numbered pin

4

Product card

Details appear inline — no new page

5

Add to cart

One tap, done

Where to put it on your store

Each surface gets its own UGC job. Here's the widget shape per page, illustrated with example customer content from your category.

Widget gallery

See the layouts built for beauty + skincare

Homepage reels, shoppable PDP video, community walls and review rails laid out the way your category sells. Browse every placement, then pick the set for your store.

Browse the gallery

Beauty + skincare, in action

Real placements, real customer-shot UGC, shipped on production storefronts running Idukki widgets.

  • Beauty + skincare, Hero placement

    Hero placement

  • Beauty + skincare, Gallery layout

    Gallery layout

  • Beauty + skincare, Tap-to-shop

    Tap-to-shop

Deep dive

The full beauty + skincare UGC playbook.

Use cases, benchmark data, real examples, the tips that actually work and where Idukki fits. Written by the product team that ships beauty + skincare every week.

Read the playbook

Proof from beauty + skincare

Read the whole story, every study has the receipts.

All case studies

What customers say

Verbatim reviews from the Shopify App Store and G2. Every quote is auditable.

All reviews
  • Malléwear logo
    MalléwearIndia
    “It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.”
    Shopify App Store
  • COSSET CLOTHING logo
    COSSET CLOTHINGIndia
    “We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
    Shopify App Store
  • Ritualistic logo
    RitualisticIndia
    “Setup was straightforward and we got the video feature running without needing much technical help. The videos integrate into the storefront without making it feel cluttered or slowing things down, and they've been useful for showing customers how our products actually look and are used.”
    Shopify App Store

Why UGC fits beauty + skincare

The content your shoppers already trust.

Beauty is the category where the gap between the promise and the result is largest, so shoppers trust each other far more than the brand. A foundation swatch on a stranger with their undertone, a retinol routine filmed over six weeks, an honest "this broke me out" comment: that is the evidence a buyer actually weights.

Because the proof is sensory and time-based, video and before/after carry the category. Surfacing ingredient stories and real routines on the PDP is what converts the considered, repeat-heavy beauty buyer.

Skincare bottles and serums on a surface
Makeup and cosmetics flat-lay
Person applying skincare routine

What it can move

  • 4.1× conversion

    video reviews vs. text-only reviews

    PowerReviews, 2023 baseline

  • 90%+ trust authentic reviews

    shoppers trusting peer content over brand claims

    consolidated, Bizrate / TINT

  • Higher quiz-funnel conversion

    matching UGC to the shopper’s skin concern

    representative

Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.

Put it to work

Three placements that earn their pixels.

  • Routine video on the PDP

    A real customer routine with chapter timestamps mapped to product hotspots.

  • Shade / skin-concern filtering

    Collection pages self-filter to "oily skin" or a matching undertone via AI tags.

  • Before / after slider

    Real skin transformations with consent-captured rights on every clip.

Go deeper

Reading for beauty + skincare teams.

Try it on your store

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.

Talk to UsTalk to a specialist

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FAQ

FAQs

Quick answers from our team. If yours isn’t here, ask via the contact form.

  • Why does UGC convert so well for beauty and skincare?

    Beauty is high-consideration and skin-tone, finish and texture are impossible to judge from a studio shot. Real routines, swatches and before/after clips from customers with similar skin let a shopper see the result on someone like them, which is the single biggest driver of purchase confidence in the category. Consolidated industry data (Bazaarvoice, Nosto) puts conversion uplift from authentic visual reviews at roughly 2-3× a no-UGC baseline.

  • How does Idukki handle shade and skin-type representation?

    Label posts by skin tone, type and concern (AI labelling suggests labels, your team confirms them), then turn on label filters in the widget so shoppers can find routines from people like them.

  • Can I surface ingredient and tutorial content on the PDP?

    Yes. Chapter-aware tagging maps timestamps in a routine or tutorial video to product hotspots, so a shopper jumps straight to the step that matters and can add to cart from the clip.

  • How do you keep before/after content compliant?

    Auto-DM rights capture logs explicit consent for every before/after post, with a tamper-evident audit trail. That keeps testimonial-style claims defensible under FTC and ASA guidance.

  • How does Idukki match UGC to a shopper’s skin type?

    Label posts by skin type, concern and shade family (AI labelling suggests labels, your team confirms them), so label filters in the widget can surface the routines of customers who look like the shopper.

  • Can I show before/after content compliantly?

    Yes, with consent. Idukki captures explicit rights for every clip and keeps an audit trail, which matters more in beauty where claims are scrutinised. See the GDPR + UGC guide.

  • What converts best in beauty, photo or video?

    Time-based proof wins here. Routine video and before/after sliders outperform single photos because the result is the product. Photos still matter for swatches and shade accuracy.

More categories

Same UGC stack, different playbook per vertical.

Buying for a specific role?

See the beauty + skincare stack framed for a CMO, CTO, Head of Ecommerce or agency: the metrics, proof and modules each one cares about.

Browse solutions by role
4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Built for your category

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.

Open a sample workspaceBook a demo
  • No credit card
  • Cancel anytime
  • GDPR + SOC 2 (in audit)

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