Beauty + Hair Care
A beauty and hair care brand in India
A "Most loved IRL" reel carousel drove 1,476 add-to-cart events on 915K impressions
Brand name withheld until the customer confirms publication. The figures are measured; the name is not ours to share yet.
915K impressions · 1,476 ATC
- 915KWidget impressionsIdukki widget analytics, trailing 12 months
- 1,476Add-to-cart eventsFrom the "Most loved IRL" reel carousel
- 0.11%Add-to-cart rateOf impressions
- ₹46.3KAttributed checkout revenueINR, SUM of cart value on widget checkout-click events, trailing 12 months
The challenge
Curl-pattern-specific hair care lives or dies on "will this actually work on my hair type," a question studio product photography cannot answer. Shoppers want to see the product used on real, varied curl patterns before they trust it.
What we did
- 1Built a "Most loved IRL" shoppable reel carousel from customer content showing real curl patterns and results.
- 2Tagged products in each reel so a viewer can add to cart without leaving the carousel.
- 3Placed the carousel on high-traffic collection and product pages.
Results
Widget impressions: 915K (Idukki widget analytics, trailing 12 months). Add-to-cart events: 1,476 (From the "Most loved IRL" reel carousel). Add-to-cart rate: 0.11% (Of impressions). Attributed checkout revenue: ₹46.3K (INR, SUM of cart value on widget checkout-click events, trailing 12 months).
Stack
- Idukki shoppable reel carousel
- Product tagging
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