Case studies
Beauty + Hair Care
FixMyCurls
A "Most loved IRL" reel carousel drove 1,476 add-to-cart events on 915K impressions
915K impressions · 1,476 ATC
Widget impressions
0K
Idukki widget analytics, trailing 12 months
Add-to-cart events
1,476
From the "Most loved IRL" reel carousel
Add-to-cart rate
0.00%
Of impressions
Attributed checkout revenue
₹46.3K
INR, SUM of cart value on widget checkout-click events, trailing 12 months
The challenge
Curl-pattern-specific hair care lives or dies on "will this actually work on my hair type," a question studio product photography cannot answer. Shoppers want to see the product used on real, varied curl patterns before they trust it.
What we did
- 1Built a "Most loved IRL" shoppable reel carousel from customer content showing real curl patterns and results.
- 2Tagged products in each reel so a viewer can add to cart without leaving the carousel.
- 3Placed the carousel on high-traffic collection and product pages.
Stack
- Idukki shoppable reel carousel
- Product tagging
Want a result like this?
