The operators behind Idukki.
Two co-founders, one in London and one in India, with a small distributed team across London, Delhi and Bangalore. Calendar-shy, customer-obsessed, shipping every Friday.
Leadership
Co-founders
Rohin builds Idukki. The core platform is his code: the widget runtime your shoppers load, the APIs, the AI tagging and the automation behind them. He also runs the go-to-market automation and the day-to-day. Coding since '99, 20+ years in software. Before Idukki: lead architect at HCL AXON for 12+ years across 9+ countries, then SAP BTP, Fiori and UX architect for the UK government (Ministry of Housing, Communities and Local Government, 2019 to 2025), making public-sector software feel less like punishment. M.Sc Business and IT (Kingston), HCI at MIT, Blockchain Strategy at Saïd Business School, Oxford. Built from a kitchen table in Egham. Windows lifer in a Mac startup world. Make it useful. Make it fast. Make it real.
Owns go-to-market, marketing strategy and the "why anyone buys this" question. MSc Bayes (Cass) Business School · BSc(Hons) Mathematics, Sri Venkateswara College. Builds the inbound engine and runs every demo to ICP.
Team
First hires alongside the co-founders
At Idukki since Sept 2022, promoted from Head of Partnerships in Feb 2024. 20+ years across sales, partnerships and high-end fabric distribution (Royal Impex · Worldwide Fashion). Owns agency alliances, channel partnerships and enterprise close. BA, Sri Venkateswara, Delhi University.
4+ years of B2B SaaS outbound (Apisero · Exavalu · Unacademy). Owns the agency + D2C top-of-funnel: cold outreach, qualified discovery, demo handoff. PGDM, GL Bajaj.
Divyaa Menon
Sales Development Representative
Works the agency and D2C top-of-funnel, outbound prospecting, discovery calls and demo handoffs, pairing brands with the UGC programme that fits how they sell.
6+ years across B2B business development (Pedals Up, Tecxar, Kredis). Owns US-market outbound for D2C brands and marketing agencies, pairing them with the UGC, shoppable-video and social-proof programme that fits how they sell. BCom, Saurashtra University.
Raghav Parmanand
Full-stack Developer
Builds across the Idukki stack: the widget runtime that ships on customer storefronts, the dashboard merchants work in, and the APIs behind every layout. Owns features end to end, from the database to the pixel.
How we work
Four operating principles
Ship every Friday
A demo-able change in production every week. No exceptions, no late wrap-ups, no 6-month roadmaps that ship 18 months late.
Customers in every channel
Founders are in #support every day. Every IC has at least three customer conversations a week. Roadmap edits come from real calls.
Source-able opinions
We ship benchmarks because we believe public, source-able opinions are the cheapest way to compete with category incumbents.
No category jargon
"Visual commerce" is what we sell. UGC, shoppable video and reviews are what customers buy. We write the way customers Google.
Where we work
5 locations, one follow-the-sun team.
Sydney opens the day for APAC, London and India carry it through, and the US entity covers North America. Partnerships and EU coverage in the UK, engineering and AI out of India, with support within reach of your store wherever it sells.
24/5 across time zones- GMT
London· United Kingdom
Partnerships, sales & EU coverage — your commercial team and first point of contact.
- GMT+5:30
Delhi· India
Engineering, AI & product — the team building moderation, tagging and the core platform.
- GMT+5:30
Bangalore· India
Platform, integrations & 24/5 support — rollout, custom work and always-on coverage.
- ET
United States
The US entity, Bravima Technologies, Inc. (Delaware), and North American coverage.
- AEST/AEDT
Sydney· Australia
APAC coverage from Sydney.
We’re hiring
22 open roles across engineering, design, sales and CS.
Senior AEs, founding solutions engineers, an AI/ML lead, customer success across the EMEA + AMER timezones, a senior product designer, and a content marketer who can write benchmark posts.
Why we built Idukki, and where we're going.
Three minutes from our founders on what got them obsessed with UGC infrastructure, what the team is shipping next, and how to become a design-partner.
New episode every quarter
Don’t see your role? Write to us anyway.
Tell us what you would build here.
