The owner’s review at twelve months sells the car. The brochure rarely does.
Cars are a long-cycle, high-consideration purchase. Buyers spend weeks reading owners’ forums, watching YouTube reviewers and lurking on Reddit before they ever click "book a test drive". Idukki turns the ownership reels, the road-trip content and the "one year in" updates your customers post into the storefront’s real test drive.
+34% test-drive booking rate on model PDPs that surface a "12 months in" owner story above the booking CTA. Composite, three EV / luxury OEM customers, n=3.
+34%
test-drive booking lift on ownership-tenure PDPs
4.2×
creator-owner reel CTR vs OEM-produced trim videos
90d
avg shopper consideration window before booking a test drive
See it live
Automobiles, as a shoppable wall
Hover any tile to see the product drawer. This is the live widget, not a screenshot.
Live
9:41
idukki · live preview
@everyday.ev
Real-world range hit 320 miles in winter. Charging at home is effortless.
4.2k 187
Live preview
Automobiles, shoppable wall
Hover any tile to see the product drawer.
Live · 37 KB runtime
@everyday.ev 837 57
Click any pin to open the product card · Plug your handle, paste the embed.
Posts your customers already published become tagged, shoppable proof on your store. The whole loop runs on autopilot, you only approve what goes live.
@ava_nyc
@priya_styles
@dani_fits
@maya_in_londonLinen overshirt. Sage
Linen overshirt. Sage
£89
Shop now
CollectPosts pulled in from your handles + hashtags.
TagAI pins the product inside the shot.
ShopAdd to cart without leaving the post.
Accelerate your success with UGC
+34%
test-drive booking lift on ownership-tenure PDPs
4.2×
creator-owner reel CTR vs OEM-produced trim videos
90d
avg shopper consideration window before booking a test drive
See it in action
From UGC to sale in five steps
Real automobiles content. Pinned by AI, tapped by a shopper, added to cart.
Layout direction
14
Automobiles
Ownership reels, road-trips and EV-charging UGC where parts and accessories are tagged.
Shot list
Road-trip or ownership reel; tag accessories, tyres and charging gear.
Tag these
Roof boxTyresEV charger
Idukki widget
Shoppable Video — ownership reel
Embeds on
PDP accessoriesOwner hubDealer pages
CTA copy
“Configure”
Expected lift
+24%
accessory attach rate
1
2
3
Aero roof box
$540
1
Raw UGC
Real customer photo pulled in
2
Tag products
AI pins each item in the shot
3
Tap a pin
Shopper taps any numbered pin
4
Product card
Details appear inline — no new page
5
Add to cart
One tap, done
Where to put it on your store
Each surface gets its own UGC job. Here's the widget shape per page, previewed with real customer content from your category.
Live preview
Homepage
Model PDP
Ownership-tenure reviews above the buy box, plus a road-trip reel rail underneath that links to the dealer locator with the nearest in-stock unit.
Live preview
PDP
EV charging map
Charging-stop UGC plotted onto your route planner so a buyer can see what a real charge stop looks like at the supercharger they’d use on a Friday-night trip.
Live preview
Lookbook
Test-drive booking
Each test-drive slot pulls in the most-watched creator-owner reel for that trim, so the buyer arrives at the dealership already half-sold.
Live preview
Email + SMS
Modification community
Wheels, wraps, software-mods UGC labelled separately so OEM warranty messaging stays clean while the enthusiast surface stays alive.
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App Store
Wear Your OpinionIndia
“We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
Shopify App Store
MF
MOONFREEZE FOODS PRIVATE LIMITEDIndia
“From the first interaction with Idukki, it's clear this platform is in a class of its own. It's more than just a UGC content platform on Shopify; it's a game-changer that truly revolutionizes the way businesses can leverage user-generated content.”
Shopify App Store
Why UGC fits automobiles
The content your shoppers already trust.
Auto and parts are high-consideration and trust-sensitive, and buyers research obsessively through owner content: ownership reels, install walk-throughs, road-trip and real-range footage. Owner voice answers the durability and fitment questions a spec page leaves open.
For EV and accessories especially, real-world range, charging and install content is the proof that converts a long research cycle.
What it can move
Research-cycle confidence
owner reels + install content de-risk the buy
representative
Fitment-clarity returns reduction
real install + fit content cuts wrong-part returns
representative
High-intent video engagement
long-form owner footage holds attention
representative
Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.
Put it to work
Three placements that earn their pixels.
Owner reels + road trips
Real ownership and journey footage on model / product pages.
Install + fitment walk-throughs
Customer install clips that cut wrong-part returns.
EV range + charging proof
Real-world range and charging content for the considered buyer.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
Quick answers from our team. If yours isn’t here, ask via the contact form.
Can dealers and HQ both publish UGC under one roof?+
Yes. Workspaces are scoped per dealer-group + per HQ, with HQ getting an over-the-top moderation and brand-safety lock. Dealers can publish locally but cannot override HQ-flagged content.
How do you keep modification UGC separate from OEM warranty content?+
Submission tags route content into separate moderation lanes. OEM warranty content publishes only to OEM-controlled surfaces; modification content publishes to community surfaces and is filtered by default on PDP unless the buyer opts in.
Do you handle recall and software-update communications?+
Yes. Verified-owner UGC can be surfaced alongside OEM recall + OTA-update notifications, with the audit log and rights-clearance trail every legal team wants.
What about EU + UK distance-selling rules?+
Standard PDP footers, 14-day cooling-off language and price-disclosure compliance are built into the widget. UK MUR + EU DSA defaults applied by region.
How does UGC help sell vehicles and parts?+
Auto buyers research through owner content. Ownership reels, real install walk-throughs and road-trip or range footage answer the durability and fitment questions specs leave open, which is what moves a long research cycle to a purchase.
Can UGC reduce wrong-part returns?+
Yes. Real customer install and fitment clips set accurate expectations about what fits what, which cuts the returns that plague parts and accessories.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
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Automobiles + EV
@maya_in_londonLinen overshirt. Sage
COSSET CLOTHINGIndia
Wear Your OpinionIndia
Fashion + apparel
Beauty + skincare
Accessories + jewellery
Home + lifestyle
Furniture
Hospitality
Consumer electronics
Sporting goods + fitness
