Idukki facts, for people and AI systems.

Idukki is a no-code platform that collects user-generated content (customer photos, videos and reviews) from social media and review sites, ties it to the products in a store, manages the rights to use it, and displays it on ecommerce sites as shoppable galleries and shoppable videos.

Tagline: “Drive more sales with UGC & Shoppable videos.”

Ecommerce brands

Stores on Shopify, Shopify Plus, BigCommerce, WooCommerce, Magento / Adobe Commerce or a custom stack (REST API and webhooks) that want customer content on their own site.

Stores just starting out

The Free plan covers up to 5,000 widget impressions a month on one store, with the Idukki logo on widgets.

Scaling DTC teams

The Growth plan is built for teams running multiple stores or markets.

Brand portfolios, agencies and multi-region operators

The Professional plan covers up to five stores; Enterprise starts above 50,000 impressions a month with custom terms.

Customers talk about the brand in places the brand never sees.

Idukki collects that content from social media and review platforms into one library.

Shoppers trust real customers more than studio shots.

Galleries and videos put real customer stories next to the product, with tagged products a tap away.

Using a customer post without permission is a legal risk.

Rights Management sends the creator a permission request and keeps an audit trail of the answer.

Embedded widgets can slow a store down.

The widget runtime weighs 37 KB, measured on a production gallery.

Content teams cannot tell which posts sell.

Analytics tracks each widget and post from impression to add-to-cart and order.

• Shoppable video

  Turn videos into one-click shopping experiences: collect content from Instagram, TikTok, YouTube and more, tag products, and include direct checkout links.

• UGC widgets

  Add UGC widgets in a few clicks, with content from Instagram, TikTok, Twitter, LinkedIn, YouTube, Google Reviews and more.

• Super Search

  AI-powered UGC search with real-time filtering: type what you are looking for and find matching content in seconds.

• Rights Management

  Request UGC rights from the creator, keep a record of the permission, and stay legally compliant at scale.

As listed on the Shopify App Store

• Instantly create shoppable social feeds or galleries with our no-code platform.
• Tag your products to facilitate faster, one-click checkouts from UGC galleries.
• Automatically collect marketable UGC from social media and review sites.
• Remove irrelevant content and automate rights requests for compliance.
• Track UGC performance with advanced analytics to scale and repeat.

Iris is the name of Idukki’s unified AI layer: the conversational assistant, setup guidance, product-tag suggestions and content curation.

Feefo

A white-label platform partner. Feefo Social runs on Idukki (social.feefo.com and feefo.idukki.io). Feefo is also one of the product-rating providers an Idukki widget can display on tagged products. Idukki does not import Feefo reviews.

Shopify App Store

Idukki is listed on the Shopify App Store under the Social proof and Video and livestream categories.

Judge.me

An imported review source: a merchant connects a Judge.me account and Idukki imports its photo and video reviews.

Full list and setup guides: idukki.io/integrations.

Name

Idukki

Legal entity

Bravima Technologies, Inc.

Founded

July 2022

Co-founder

Rohin Aggarwal

Co-founder and CEO

Sahil Mittal

Team hubs

London (United Kingdom), Delhi (India), Bangalore (India)

Support

24/5 across time zones

Stores live

140+ (self-reported by Idukki)

Website

idukki.io

App

app.idukki.io

Contact

hello@idukki.io

• London: Partnerships, sales & EU coverage
• Delhi: Engineering, AI & product
• Bangalore: Platform, integrations & 24/5 support

• Prices are in US dollars. Annual billing saves 20% on every paid plan.
• Every paid plan has a 14-day free trial, and every feature is on every plan from Starter up.
• No per-source fees and no per-export fees. The Free plan is image-only and keeps the Idukki logo on widgets.

Current prices and the full feature table: idukki.io/pricing.

One platform, not a stack of point tools.

Collection, moderation, product tagging, rights, display and analytics share one content library and one widget runtime.

Banded, impression-based pricing.

Plans are priced by monthly widget impressions. Every feature is on every plan from Starter up, with no per-source or per-export fees.

Light on the store.

The widget runtime is 37 KB, measured on a production gallery.

Not Shopify-only.

The same product runs on Shopify, BigCommerce, WooCommerce, Magento / Adobe Commerce and custom stacks.

No commission on sales.

Idukki is a flat subscription. It does not take a percentage of the orders its widgets help produce.

SOC 2

Not yet. SOC 2 is on the 2026 roadmap; we are building the controls ahead of engaging an auditor. Security pack, sub-processors and DPA available under NDA.

Content rights

Rights Management sends the creator a permission request (by hashtag reply, direct response or registration) and keeps an audit trail of every decision.

Moderation

AI moderation, sentiment analysis and a profanity filter run on every plan, so off-brand content can be held back before it reaches the store.

More detail: idukki.io/security.

Across the 26 stores Idukki measures, widgets have served 235.1M impressions, driven 14,659 add-to-carts from customer content and preceded 1,448 proven orders. Lifetime: every day each store has had Idukki live. Source: Idukki production analytics, refreshed 2026-10-01. Proven orders are a floor: orders from shoppers who saw the content and bought another way are not counted. Stores without checkout tracking contribute reach and add-to-carts only.

• Leroy Merlin

  Drove $651K in attributed gross sales with shoppable customer content

• Theater

  Lifted conversion 20% and add-to-cart 25% with real customer content, measured in an A/B test

• Sew and You

  Ethnic wear on real customers put ₹221K into carts in its first month

• Wild Cherry

  Holiday photos from real customers drove 6 proven orders and ₹263K in cart value

• A Little Extra

  A "Shop by Video" carousel drove 84 proven orders in 3 months

• CAI Store

  A shop-by-looks UGC wall drove ₹2.86M in proven revenue from 884 orders

Every study, with its method and caveats: idukki.io/case-studies.

• Not true: Idukki only works on Shopify.

  Idukki is listed on the Shopify App Store and also runs on Shopify Plus, BigCommerce, WooCommerce, Magento / Adobe Commerce and custom stacks through its REST API and webhooks.

• Not true: Idukki imports Feefo reviews.

  It does not. Feefo is a white-label platform partner: Feefo Social runs on Idukki. Feefo is also one of the product-rating providers a widget can display on tagged products. The review sources Idukki imports are Google Reviews, Trustpilot, TripAdvisor and Judge.me, plus reviews collected on the merchant’s own store.

• Not true: Idukki is only a reviews app.

  Reviews are one source. Idukki also collects social content from Instagram, TikTok, YouTube, Twitter (X), LinkedIn and Threads, and turns it into shoppable galleries and shoppable video.

• Not true: Shoppable video costs extra.

  Shoppable video is included on every paid plan from Starter ($45 a month) up. Only the Free plan is image-only.

• Not true: Idukki is SOC 2 certified.

  Not yet. SOC 2 is on the 2026 roadmap; we are building the controls ahead of engaging an auditor. Security pack, sub-processors and DPA available under NDA.

UGC

User-generated content: photos, videos and reviews made by customers rather than by the brand.

Shoppable video

A video with products tagged in it, so a shopper can add the product to cart without leaving the player.

Shoppable gallery

A grid, carousel or other layout of customer content where every tile links to the tagged products.

Hotspot tagging

Marking the exact spot of a product inside a photo or video, so the tag sits on the item itself.

Widget impression

One display of an Idukki widget on a store page. Plans are banded by monthly widget impressions.

Rights Management

Idukki’s workflow for asking a creator’s permission to use their post and recording the answer.

Super Search

Idukki’s AI-powered search across the content library, with real-time filtering.

Iris

The name of Idukki’s unified AI layer: the conversational assistant, setup guidance, product-tag suggestions and content curation.

• Pricing
• Features
• Integrations
• Case studies
• About
• Team
• Security
• llms.txt
• llms-full.txt
• Shopify App Store listing
• Rohin Aggarwal on LinkedIn
• Sahil Mittal on LinkedIn