Fashion + Ethnic Wear
Sew and You
Ethnic wear on real customers put ₹221K into carts in its first month
₹5KProven revenue
Widget-attributed checkout value
What changed
- ₹5KProven revenueOrders where the shopper added the product to cart from the widget before buying
- 1Proven ordersPurchases that followed a widget add-to-cart
- 41Add-to-carts from the widgetProducts added to cart straight from customer content
- Widget impressions
- 64,874
- Visitors reached
- 24,735
- Click rate
- 6.49%
- Live galleries
- 5
Sew and You runs a shoppable Instagram UGC wall on its homepage, a mini-frame on product pages and an inspiration page. In its first month live the galleries were shown 64,874 times, shoppers added 41 pieces to cart from them, ₹221K of cart value, and the first proven order (₹5K) followed a widget add-to-cart.
About Sew and You
Sew and You (SEW) makes contemporary Indian wear, kurta sets, salwar sets and fusion pieces built around modern embroidery, trims and tailoring, sold at sewandyou.com.
The problem
Festive ethnic wear is bought for an occasion, and shoppers want to see the embroidery, fall and fit on real people before they commit at full price.
What they set up
- 1Launched a shoppable Instagram UGC wall on the homepage.
- 2Added a mini-frame on product pages and an inspiration page.
- 3Collected all content into one library for tagging, so every post links to its pieces.
The results
Proven revenue: ₹5K (Orders where the shopper added the product to cart from the widget before buying). Proven orders: 1 (Purchases that followed a widget add-to-cart). Add-to-carts from the widget: 41 (Products added to cart straight from customer content). Cart value from the widget: ₹221K (Value of those add-to-carts: buying intent, not revenue).
Why it worked
Embroidery and tailoring are details a product photo shrinks. Customer photos show the work up close and in movement, at the festive occasions these pieces are bought for, and the mini-frame keeps them next to the price on every product page.
How it’s measured
- Evidence
- Widget-attributed checkout value
- Method
- Idukki widget analytics. Proven revenue and orders count purchases where the shopper added the product to cart from the widget first. Cart value is the value of widget add-to-carts and is never added to revenue. These are the same definitions the merchant dashboard uses.
- Window
- Lifetime: September 2026 (1 month live)
- Source
- Idukki production analytics, refreshed 2026-10-01
- What it does not prove
- Proven revenue is a floor, not the whole effect: it counts only orders where the shopper added to cart from the widget first. Orders from shoppers who saw the content and bought another way are not in it.
Stack
- Idukki inspiration wall
- PDP mini-frame
- Product tagging
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