Case studies
Fashion + Streetwear
Mallewear
A circle-stories widget on every PDP drove ₹418K in attributed checkout revenue on just 110K impressions
₹418K attributed · 0.16% ATC rate
Attributed checkout revenue
₹418K
INR, SUM of cart value on widget checkout-click events, trailing 12 months
Add-to-cart rate
0.00%
Of impressions; highest in this measured cohort
Widget impressions
0K
Idukki widget analytics, trailing 12 months
Checkout click-throughs
0
Clicks into checkout from a tagged widget interaction
The challenge
Streetwear buyers scroll fast and expect a familiar, native interaction pattern rather than a bolted-on widget. A UGC gallery that does not feel like the rest of the shopping experience gets scrolled past.
What we did
- 1Built a circle-stories widget on every PDP, matching the Stories interaction pattern shoppers already use daily.
- 2Tagged products inside each story so a tap moves straight to add-to-cart.
- 3Kept the widget lightweight so it does not compete with PDP load on mobile.
Stack
- Idukki circle-stories widget
- Product tagging
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