Fashion + Streetwear
A fashion and streetwear brand in India
A circle-stories widget on every PDP drove ₹418K in attributed checkout revenue on just 110K impressions
Brand name withheld until the customer confirms publication. The figures are measured; the name is not ours to share yet.
₹418K attributed · 0.16% ATC rate
- ₹418KAttributed checkout revenueINR, SUM of cart value on widget checkout-click events, trailing 12 months
- 0.16%Add-to-cart rateOf impressions; highest in this measured cohort
- 110KWidget impressionsIdukki widget analytics, trailing 12 months
- 115Checkout click-throughsClicks into checkout from a tagged widget interaction
The challenge
Streetwear buyers scroll fast and expect a familiar, native interaction pattern rather than a bolted-on widget. A UGC gallery that does not feel like the rest of the shopping experience gets scrolled past.
What we did
- 1Built a circle-stories widget on every PDP, matching the Stories interaction pattern shoppers already use daily.
- 2Tagged products inside each story so a tap moves straight to add-to-cart.
- 3Kept the widget lightweight so it does not compete with PDP load on mobile.
Results
Attributed checkout revenue: ₹418K (INR, SUM of cart value on widget checkout-click events, trailing 12 months). Add-to-cart rate: 0.16% (Of impressions; highest in this measured cohort). Widget impressions: 110K (Idukki widget analytics, trailing 12 months). Checkout click-throughs: 115 (Clicks into checkout from a tagged widget interaction).
Stack
- Idukki circle-stories widget
- Product tagging
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