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@maya.styles

Three summers in this linen set and it still looks brand new. Sizing up was the right call for the relaxed fit.

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Fashion

Grow your Brand with inspiring visual reviews from customers!

Fit is the hardest thing to sell from a studio shot and the top reason fashion comes back. Tag your customers’ fit-checks and try-on hauls straight to the product, so a shopper sees the cut on a body like theirs before they buy.

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Yotpo reports 161% higher conversion among shoppers who interact with UGC (200k+ stores).

  • 161%
    higher conversion on product pages with UGC vs. without (Bazaarvoice)
  • 91%
    higher conversion on products with customer photos (Yotpo, 163M orders)
  • 85%
    of people say a video has convinced them to buy (Wyzowl, 2026)

Accelerate your success with UGC

  • 161%
    higher conversion among shoppers who interact with UGC (Yotpo, 200k+ stores)
  • 137%
    more likely to buy after seeing customer photos (Yotpo, 163M orders)
  • 85%
    of people say a video has convinced them to buy (Wyzowl, 2026)

How Idukki works

Fashion-ready UGC, in four steps.

Collect, tag, embed, analyse. The same operational backbone behind every Idukki widget on production storefronts today.

  1. 01COLLECT

    Curate a runway of authentic content for your brand

    Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your shoppers.

    • Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
    • Use AI-powered discovery to filter and find desired content easily
    • Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
    Curate a runway of authentic content for your brand
  2. 02TAG

    Transform UGC into shoppable content on your website

    Turn inspiring visuals into instant shopping opportunities by tagging products directly, so the path from photo to checkout is one tap.

    • Easily tag multiple products in a single image or video
    • Use hotspots to create shoppable lookbooks from UGC
    • Let shoppers add tagged products to cart straight from the UGC widget
    Transform UGC into shoppable content on your website
  3. 03EMBED

    Display customer lookbooks in seconds

    Elevate the on-site experience with a curated collection of UGC, embedded with one line of code.

    • Choose from grid, carousel, pop-up, masonry and lookbook layouts
    • Keep product information updated with automatic catalog sync
    • Maintain site speed with our optimised, lazy-loaded embed runtime
    Display customer lookbooks in seconds
  4. 04ANALYZE

    Uncover trends that drive sales

    Gain deep insights into how UGC influences your brand’s performance. Use data-driven strategies to optimise campaigns and drive revenue growth.

    • Measure clicks, add-to-carts, checkouts to scale and repeat
    • Track content performance across categories, products and trends
    • Identify your most influential brand advocates and top-performing posts
    Uncover trends that drive sales

See it in action

From UGC to sale in five steps

Real fashion + apparel content. Pinned by AI, tapped by a shopper, added to cart.

Layout direction
01

Fashion + apparel

Shoppable lookbooks and on-model UGC where every piece the creator wears is one tap to buy.

Shot list

Full-length street-style reel, creator mid-stride, 2–4 hero garments clearly in frame.

Tag these

CoatKnit topTote

Idukki widget

Shoppable Gallery — on-model lookbook

Embeds on

PDP 'Shop the look'Homepage heroIG bio link

CTA copy

“Add to bag”

Expected lift

+34%

add-to-cart rate

Fashion + apparel UGC
1
2
3
Oversized wool coat

Oversized wool coat

$248

1

Raw UGC

Real customer photo pulled in

2

Tag products

AI pins each item in the shot

3

Tap a pin

Shopper taps any numbered pin

4

Product card

Details appear inline — no new page

5

Add to cart

One tap, done

Where to put it on your store

Each surface gets its own UGC job. Here's the widget shape per page, illustrated with example customer content from your category.

Widget gallery

See the layouts built for fashion + apparel

Homepage reels, shoppable PDP video, community walls and review rails laid out the way your category sells. Browse every placement, then pick the set for your store.

Browse the gallery

Deep dive

The full fashion + apparel UGC playbook.

Use cases, benchmark data, real examples, the tips that actually work and where Idukki fits. Written by the product team that ships fashion + apparel every week.

Read the playbook

Proof from fashion + apparel

Read the whole story, every study has the receipts.

All case studies

What customers say

Verbatim reviews from the Shopify App Store and G2. Every quote is auditable.

All reviews
  • Malléwear logo
    MalléwearIndia
    “It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.”
    Shopify App Store
  • COSSET CLOTHING logo
    COSSET CLOTHINGIndia
    “We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
    Shopify App Store
  • Wear Your Opinion logo
    Wear Your OpinionIndia
    “We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
    Shopify App Store

Why UGC fits fashion + apparel

The content your shoppers already trust.

Fashion is bought on fit and styling, and a studio shot answers neither. A shopper deciding on a £90 dress wants to see it on a body shaped like theirs, in daylight, worn to a real place. That is exactly what customer photos and fit-check videos give them, and it is why apparel is the highest-leverage UGC category we run.

The mechanism is trust transfer. Bazaarvoice and Nosto put the conversion lift from authentic visual reviews at meaningful double digits across apparel, and the effect concentrates on the PDP where the fit anxiety lives. Replace the size-guide hero with a wall of real wears and the hesitation drops.

Apparel retail rail of clothing
Model in styled outfit on the street
Fashion flat-lay of garments and accessories

What it can move

  • 161% higher conversion

    among shoppers who interact with UGC

    Yotpo, 200k+ stores / 163M orders

  • Up to 30% fewer returns

    better fit expectations from real-body content

    consolidated range, Bazaarvoice / Nosto

  • More engagement

    shoppers interacting with a UGC gallery vs a static gallery

    qualitative

Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.

Put it to work

Three placements that earn their pixels.

  • Fit-check carousel on the PDP

    Real customers in the SKU, sortable by body type, sitting above the size selector.

  • Seasonal drop lookbook

    Top 30 customer outfits from the launch hashtag, every product hotspotted to checkout.

  • Klaviyo UGC blocks

    The latest wears by category dropped into flows, refreshed per send.

Go deeper

Reading for fashion + apparel teams.

Try it on your store

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.

Talk to UsTalk to a specialist

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FAQ

FAQs

Quick answers from our team. If yours isn’t here, ask via the contact form.

  • Can UGC help reduce returns for my fashion brand?

    Yes. UGC gives potential customers authentic views of your products on real people, helping shoppers understand fit, look, and styling in real-life situations. Setting realistic expectations cuts return rates because customers are more likely to be satisfied with what they receive.

  • How does Idukki ensure that the UGC displayed matches my brand’s aesthetic?

    AI-powered moderation + manual approval queues let you set a brand-aesthetic baseline once. Anything that doesn’t fit gets filtered automatically; the rest queues for one-click approval.

  • Can Idukki help showcase different sizes and body types for my clothing line?

    Yes. Label posts by size or body type (AI labelling suggests labels for each post, and you can add your own), then turn on label filters in the widget so shoppers can find people who look like them.

  • How can I use Idukki to create shoppable lookbooks from customer photos?

    Drag-and-drop the Lookbook layout, hotspot every product, publish as a flipbook. Hosted on the homepage or any landing page.

  • How does Idukki handle rights management for user-generated content in the fashion industry?

    Auto-DM rights flow with explicit consent capture. Every post on a public surface has a verified rights record + audit trail. GDPR + CCPA compliant.

  • Does fashion UGC actually reduce returns?

    Yes. Returns in apparel are dominated by fit and expectation mismatch. Real-body customer photos and fit-check video set accurate expectations before purchase, and consolidated Bazaarvoice / Nosto data puts the reduction in the meaningful double digits for stores that surface them on the PDP.

  • How do I show different body types fairly?

    Label posts by size and body type (AI labelling suggests labels for each post, your team confirms them), then turn on label filters in the widget so shoppers can find people shaped like them.

  • Will a UGC gallery slow my product pages down?

    No. The Idukki runtime is lazy-loaded and lightweight, so galleries render without hurting Core Web Vitals. See the Core Web Vitals + UGC guide for the measurement.

More categories

Same UGC stack, different playbook per vertical.

Buying for a specific role?

See the fashion + apparel stack framed for a CMO, CTO, Head of Ecommerce or agency: the metrics, proof and modules each one cares about.

Browse solutions by role
4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Built for your category

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.

Open a sample workspaceBook a demo
  • No credit card
  • Cancel anytime
  • GDPR + SOC 2 (in audit)

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