@maya.styles
Three summers in this linen set and it still looks brand new. Sizing up was the right call for the relaxed fit.
Grow your Brand with inspiring visual reviews from customers!
Fit is the hardest thing to sell from a studio shot and the top reason fashion comes back. Tag your customers’ fit-checks and try-on hauls straight to the product, so a shopper sees the cut on a body like theirs before they buy.
No code · live in a day
+34% average order value when UGC replaces studio imagery on PDPs (n=46 brands).
- 5×conversion rate when UGC replaces studio imagery
- +34%average order value with fit-check UGC on the PDP (n=46 brands)
- 80%less manual content review with AI moderation
Accelerate your success with UGC
- 5×Conversion rate
- 50%Higher time spent on site
- 80%Less manual content review
- ZeroSite-speed impact
How Idukki works
Fashion-ready UGC, in four steps.
Collect, tag, embed, analyse. The same operational backbone behind every Idukki widget on production storefronts today.
- 01COLLECT
Curate a runway of authentic content for your brand
Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your shoppers.
- Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
- Use AI-powered discovery to filter and find desired content easily
- Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
- 02TAG
Transform UGC into shoppable content on your website
Turn inspiring visuals into instant shopping opportunities by tagging products directly, creating a seamless path to purchase.
- Easily tag multiple products in a single image or video
- Use hotspots to create shoppable lookbooks from UGC
- 3× your conversions by allowing direct checkout from UGC widgets
- 03EMBED
Display customer lookbooks in seconds
Elevate the on-site experience with a curated collection of UGC, embedded with one line of code.
- Choose from grid, carousel, pop-up, masonry and lookbook layouts
- Keep product information updated with automatic catalog sync
- Maintain site speed with our optimised, lazy-loaded embed runtime
- 04ANALYZE
Uncover trends that drive sales
Gain deep insights into how UGC influences your brand’s performance. Use data-driven strategies to optimise campaigns and drive revenue growth.
- Measure clicks, add-to-carts, checkouts to scale and repeat
- Track content performance across categories, products and trends
- Identify your most influential brand advocates and top-performing posts
See it in action
From UGC to sale in five steps
Real fashion + apparel content. Pinned by AI, tapped by a shopper, added to cart.
Fashion + apparel
Shoppable lookbooks and on-model UGC where every piece the creator wears is one tap to buy.
Shot list
Full-length street-style reel, creator mid-stride, 2–4 hero garments clearly in frame.
Tag these
Idukki widget
Shoppable Gallery — on-model lookbook
Embeds on
CTA copy
“Add to bag”
Expected lift
+34%
add-to-cart rate
Oversized wool coat
$248
Raw UGC
Real customer photo pulled in
Tag products
AI pins each item in the shot
Tap a pin
Shopper taps any numbered pin
Product card
Details appear inline — no new page
Add to cart
One tap, done
Where to put it on your store
Each surface gets its own UGC job. Here's the widget shape per page, illustrated with example customer content from your category.
- Example preview
HomepageHome page
Lead with a social wall of customer outfits in the hero. New visitors see the clothes on real people before they reach a single studio shot.
See this layout - Example previewPDP
PDP
Replace studio imagery on the size guide with fit-check UGC, +24% AOV in our reference cohort.
See this layout - Example previewLookbook
Lookbook
Compose a seasonal lookbook from your top 30 customer outfits. Hotspot every product.
See this layout - Example previewEmail + SMS
Email + SMS
Klaviyo blocks pull the latest UGC by category, refreshed per send.
See this layout
See the layouts built for fashion + apparel
Homepage reels, shoppable PDP video, community walls and review rails laid out the way your category sells. Browse every placement, then pick the set for your store.
Deep dive
The full fashion + apparel UGC playbook.
Use cases, benchmark data, real examples, the tips that actually work and where Idukki fits. Written by the product team that ships fashion + apparel every week.
Proof from fashion + apparel
Read the whole story, every study has the receipts.
What customers say
Verbatim reviews from the Shopify App Store and G2. Every quote is auditable.
COSSET CLOTHINGIndia“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App Store
Wear Your OpinionIndia“We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
Shopify App Store- MFMOONFREEZE FOODS PRIVATE LIMITEDIndia
“From the first interaction with Idukki, it's clear this platform is in a class of its own. It's more than just a UGC content platform on Shopify; it's a game-changer that truly revolutionizes the way businesses can leverage user-generated content.”
Shopify App Store
Why UGC fits fashion + apparel
The content your shoppers already trust.
Fashion is bought on fit and styling, and a studio shot answers neither. A shopper deciding on a £90 dress wants to see it on a body shaped like theirs, in daylight, worn to a real place. That is exactly what customer photos and fit-check videos give them, and it is why apparel is the highest-leverage UGC category we run.
The mechanism is trust transfer. Bazaarvoice and Nosto put the conversion lift from authentic visual reviews at meaningful double digits across apparel, and the effect concentrates on the PDP where the fit anxiety lives. Replace the size-guide hero with a wall of real wears and the hesitation drops.
What it can move
- +24% to +34% AOV
when on-body UGC replaces studio imagery on the PDP
representative, Idukki apparel cohort
- Up to 30% fewer returns
better fit expectations from real-body content
consolidated range, Bazaarvoice / Nosto
- 2-5× engagement
shoppers interacting with a UGC gallery vs static gallery
representative
Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.
Put it to work
Three placements that earn their pixels.
Fit-check carousel on the PDP
Real customers in the SKU, sortable by body type, sitting above the size selector.
Seasonal drop lookbook
Top 30 customer outfits from the launch hashtag, every product hotspotted to checkout.
Klaviyo UGC blocks
The latest wears by category dropped into flows, refreshed per send.
Go deeper
Reading for fashion + apparel teams.
Try it on your store
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
No credit card · Cancel anytime · SOC 2 + GDPR
FAQs
Quick answers from our team. If yours isn’t here, ask via the contact form.
Can UGC help reduce returns for my fashion brand?
Yes. UGC gives potential customers authentic views of your products on real people, helping shoppers understand fit, look, and styling in real-life situations. Setting realistic expectations cuts return rates because customers are more likely to be satisfied with what they receive.
How does Idukki ensure that the UGC displayed matches my brand’s aesthetic?
AI-powered moderation + manual approval queues let you set a brand-aesthetic baseline once. Anything that doesn’t fit gets filtered automatically; the rest queues for one-click approval.
Can Idukki help showcase different sizes and body types for my clothing line?
Yes, Claude vision auto-tags posts by visible size + body type so you can sort collection pages by representation. Shoppers can self-filter to "people with my body type", which routinely lifts AOV by 18-22% in fashion cohorts.
How can I use Idukki to create shoppable lookbooks from customer photos?
Drag-and-drop the Lookbook layout, hotspot every product, publish as a flipbook. Hosted on the homepage or any landing page.
How does Idukki handle rights management for user-generated content in the fashion industry?
Auto-DM rights flow with explicit consent capture. Every post on a public surface has a verified rights record + audit trail. GDPR + CCPA compliant.
Does fashion UGC actually reduce returns?
Yes. Returns in apparel are dominated by fit and expectation mismatch. Real-body customer photos and fit-check video set accurate expectations before purchase, and consolidated Bazaarvoice / Nosto data puts the reduction in the meaningful double digits for stores that surface them on the PDP.
How do I show different body types fairly?
Idukki auto-tags posts by visible size and body type with Claude vision, so collection pages can be self-filtered to "people shaped like me". That self-selection is what lifts add-to-cart, not a generic gallery.
Will a UGC gallery slow my product pages down?
No. The Idukki runtime is lazy-loaded and lightweight, so galleries render without hurting Core Web Vitals. See the Core Web Vitals + UGC guide for the measurement.
More categories
Same UGC stack, different playbook per vertical.
Beauty + skincare
Accessories + jewellery
Home + lifestyle
Furniture
Hospitality
Consumer electronics
Sporting goods + fitness
B2B + SaaS
Buying for a specific role?
See the fashion + apparel stack framed for a CMO, CTO, Head of Ecommerce or agency: the metrics, proof and modules each one cares about.
Built for your category
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
