Grow your Brand with inspiring visual reviews from customers!
Fit is the hardest thing to sell from a studio shot and the top reason fashion comes back. Tag your customers’ fit-checks and try-on hauls straight to the product, so a shopper sees the cut on a body like theirs before they buy.
Posts your customers already published become tagged, shoppable proof on your store. The whole loop runs on autopilot, you only approve what goes live.
@ava_nyc
@priya_styles
@dani_fits
@maya_in_londonLinen overshirt. Sage
Linen overshirt. Sage
£89
Shop now
CollectPosts pulled in from your handles + hashtags.
TagAI pins the product inside the shot.
ShopAdd to cart without leaving the post.
Accelerate your success with UGC
5×
Conversion rate
50%
Higher time spent on site
80%
Less manual content review
Zero
Site-speed impact
How Idukki works
Fashion-ready UGC, in four steps.
Collect, tag, embed, analyse. The same operational backbone behind every Idukki widget on production storefronts today.
01COLLECT
Curate a runway of authentic content for your brand
Gather a diverse collection of user-generated content from social media, creating real-world inspiration for your shoppers.
Aggregate photos, videos and reviews from Instagram, TikTok, YouTube and more
Use AI-powered discovery to filter and find desired content easily
Fetch content from multiple sources like hashtags (#), tags (@) and creator handles
02TAG
Transform UGC into shoppable content on your website
Turn inspiring visuals into instant shopping opportunities by tagging products directly, creating a seamless path to purchase.
Easily tag multiple products in a single image or video
Use hotspots to create shoppable lookbooks from UGC
3× your conversions by allowing direct checkout from UGC widgets
03EMBED
Display customer lookbooks in seconds
Elevate the on-site experience with a curated collection of UGC, embedded with one line of code.
Choose from grid, carousel, pop-up, masonry and lookbook layouts
Keep product information updated with automatic catalog sync
Maintain site speed with our optimised, lazy-loaded embed runtime
04ANALYZE
Uncover trends that drive sales
Gain deep insights into how UGC influences your brand’s performance. Use data-driven strategies to optimise campaigns and drive revenue growth.
Measure clicks, add-to-carts, checkouts to scale and repeat
Track content performance across categories, products and trends
Identify your most influential brand advocates and top-performing posts
Where to put it on your store
Each surface gets its own UGC job. Here's the widget shape per page, previewed with real customer content from your category.
Live preview
Homepage
Home page
Lead with a social wall of customer outfits in the hero. New visitors see the clothes on real people before they reach a single studio shot.
Live preview
PDP
PDP
Replace studio imagery on the size guide with fit-check UGC, +24% AOV in our reference cohort.
Live preview
Lookbook
Lookbook
Compose a seasonal lookbook from your top 30 customer outfits. Hotspot every product.
Live preview
Email + SMS
Email + SMS
Klaviyo blocks pull the latest UGC by category, refreshed per send.
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App Store
Wear Your OpinionIndia
“We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
Shopify App Store
MF
MOONFREEZE FOODS PRIVATE LIMITEDIndia
“From the first interaction with Idukki, it's clear this platform is in a class of its own. It's more than just a UGC content platform on Shopify; it's a game-changer that truly revolutionizes the way businesses can leverage user-generated content.”
Shopify App Store
Why UGC fits fashion + apparel
The content your shoppers already trust.
Fashion is bought on fit and styling, and a studio shot answers neither. A shopper deciding on a £90 dress wants to see it on a body shaped like theirs, in daylight, worn to a real place. That is exactly what customer photos and fit-check videos give them, and it is why apparel is the highest-leverage UGC category we run.
The mechanism is trust transfer. Bazaarvoice and Nosto put the conversion lift from authentic visual reviews at meaningful double digits across apparel, and the effect concentrates on the PDP where the fit anxiety lives. Replace the size-guide hero with a wall of real wears and the hesitation drops.
What it can move
+24% to +34% AOV
when on-body UGC replaces studio imagery on the PDP
representative, Idukki apparel cohort
Up to 30% fewer returns
better fit expectations from real-body content
consolidated range, Bazaarvoice / Nosto
2-5× engagement
shoppers interacting with a UGC gallery vs static gallery
representative
Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.
Put it to work
Three placements that earn their pixels.
Fit-check carousel on the PDP
Real customers in the SKU, sortable by body type, sitting above the size selector.
Seasonal drop lookbook
Top 30 customer outfits from the launch hashtag, every product hotspotted to checkout.
Klaviyo UGC blocks
The latest wears by category dropped into flows, refreshed per send.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
Quick answers from our team. If yours isn’t here, ask via the contact form.
Can UGC help reduce returns for my fashion brand?+
Yes. UGC gives potential customers authentic views of your products on real people, helping shoppers understand fit, look, and styling in real-life situations. Setting realistic expectations cuts return rates because customers are more likely to be satisfied with what they receive.
How does Idukki ensure that the UGC displayed matches my brand’s aesthetic?+
AI-powered moderation + manual approval queues let you set a brand-aesthetic baseline once. Anything that doesn’t fit gets filtered automatically; the rest queues for one-click approval.
Can Idukki help showcase different sizes and body types for my clothing line?+
Yes, Claude vision auto-tags posts by visible size + body type so you can sort collection pages by representation. Shoppers can self-filter to "people with my body type", which routinely lifts AOV by 18-22% in fashion cohorts.
How can I use Idukki to create shoppable lookbooks from customer photos?+
Drag-and-drop the Lookbook layout, hotspot every product, publish as a flipbook. Hosted on the homepage or any landing page.
How does Idukki handle rights management for user-generated content in the fashion industry?+
Auto-DM rights flow with explicit consent capture. Every post on a public surface has a verified rights record + audit trail. GDPR + CCPA compliant.
Does fashion UGC actually reduce returns?+
Yes. Returns in apparel are dominated by fit and expectation mismatch. Real-body customer photos and fit-check video set accurate expectations before purchase, and consolidated Bazaarvoice / Nosto data puts the reduction in the meaningful double digits for stores that surface them on the PDP.
How do I show different body types fairly?+
Idukki auto-tags posts by visible size and body type with Claude vision, so collection pages can be self-filtered to "people shaped like me". That self-selection is what lifts add-to-cart, not a generic gallery.
Will a UGC gallery slow my product pages down?+
No. The Idukki runtime is lazy-loaded and lightweight, so galleries render without hurting Core Web Vitals. See the Core Web Vitals + UGC guide for the measurement.
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
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Fashion + apparel. UGC playbook + benchmarks — Idukki
@maya_in_londonLinen overshirt. Sage
FashionTheater
COSSET CLOTHINGIndia
Wear Your OpinionIndia
Beauty + skincare
Accessories + jewellery
Home + lifestyle
Furniture
Hospitality
Consumer electronics
Sporting goods + fitness
B2B + SaaS
