@thenestedit
The bouclé chair finally pulled our reading corner together. So well made.
Real homes. Real installs. Real conviction to buy.
Homes look different in every region, every season, every taste. UGC from your customers shows yours fitting all of them.
No code · live in a day
Customer-install photos show scale, finish and fit in a real room, which a studio shot cannot.
See it in action
From UGC to sale in five steps
Real home + lifestyle content. Pinned by AI, tapped by a shopper, added to cart.
Home + lifestyle
In-room visualisation and review UGC where every styled object is shoppable in context.
Shot list
Real customer room, daylight, 3 decor pieces with clear silhouettes.
Tag these
Idukki widget
UGC Widget — in-room gallery
Embeds on
CTA copy
“Shop the room”
Expected lift
+33%
time on page
Ceramic ribbed vase
$58
Raw UGC
Real customer photo pulled in
Tag products
AI pins each item in the shot
Tap a pin
Shopper taps any numbered pin
Product card
Details appear inline — no new page
Add to cart
One tap, done
Where to put it on your store
Each surface gets its own UGC job. Here's the widget shape per page, illustrated with example customer content from your category.
- Example previewHomepage
Collection
Browse “living rooms”, “kitchens”, “bedrooms” each populated with real customer installs.
See this layout - Example previewPDP
PDP
How a sofa looks across 12 different real living rooms, not just the one studio shot.
See this layout - Example previewLookbook
Inspiration hub
A Pinterest-style mood board that pulls in real customer pins.
See this layout
See the layouts built for home + lifestyle
Homepage reels, shoppable PDP video, community walls and review rails laid out the way your category sells. Browse every placement, then pick the set for your store.
Home + lifestyle, in action
Real placements, real customer-shot UGC, shipped on production storefronts running Idukki widgets.
Hero placement
Deep dive
The full home + lifestyle UGC playbook.
Use cases, benchmark data, real examples, the tips that actually work and where Idukki fits. Written by the product team that ships home + lifestyle every week.
Proof from home + lifestyle
Read the whole story, every study has the receipts.
Home + DIYLeroy Merlin$651K attributed · 10 mo
Drove $651K in attributed gross sales with shoppable customer content
Read case
Home + Indian RitualsRitualistic₹164K proven · 62 orders
Customer videos of ritual kits in use drove 1,657 add-to-carts and ₹164K in proven revenue
Read case
Home + Glass PackagingQuality Bottles37,501 impressions · 4,968 visitors
An @QualityBottles customer wall, shown 37,501 times
Read case
What customers say
Verbatim reviews from the Shopify App Store and G2. Every quote is auditable.
MalléwearIndia“It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.”
Shopify App Store
COSSET CLOTHINGIndia“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App Store
RitualisticIndia“Setup was straightforward and we got the video feature running without needing much technical help. The videos integrate into the storefront without making it feel cluttered or slowing things down, and they've been useful for showing customers how our products actually look and are used.”
Shopify App Store
Why UGC fits home + lifestyle
The content your shoppers already trust.
Home goods look different in every room, region and light, so one studio scene actively works against you. A shopper wants to see the rug, the lamp, the shelf in a home that looks like theirs. Customer install photography gives them twelve rooms instead of one.
It is a Pinterest-driven, inspiration-led category, so mood-board and room-style browsing built from real customer homes maps exactly to how people shop it.
What it can move
- Real-room proof
customer-install photos show scale and finish a studio shot cannot
qualitative
- Longer time on site
inspiration-led browsing of real rooms
representative
- Higher considered-purchase confidence
seeing a product across many real homes
consolidated, Nosto
Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.
Put it to work
Three placements that earn their pixels.
Room-style collections
"Living rooms", "kitchens", "bedrooms" populated by real customer installs.
Many-homes PDP
One sofa shown across a dozen real living rooms, not a single studio set.
Inspiration mood-board
A Pinterest-style hub pulling in real customer pins, every item shoppable.
Go deeper
Reading for home + lifestyle teams.
Try it on your store
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
No credit card · Cancel anytime · GDPR + SOC 2 (2026 roadmap)
FAQs
Quick answers from our team. If yours isn’t here, ask via the contact form.
Why is customer-install content better than studio shots for home?
Homes vary by light, size and taste, so one studio scene represents almost nobody. Seeing a product across many real rooms lets a shopper find the one that looks like theirs, which is what drives the click and the confidence to buy.
Can I auto-organise UGC by room or style?
Yes. AI tagging classifies posts by room type and style so collection pages and mood-boards populate themselves from your customer content.
Will image-heavy room galleries slow my collection pages?
No. The Idukki runtime is lazy-loaded and lightweight, so even busy real-room galleries render without hurting Core Web Vitals.
What lifts conversion most for home goods?
Showing one product across many real rooms. A single studio scene represents almost nobody, so a "many homes" PDP and room-style collections let a shopper find the room that looks like theirs, which is what drives the click.
More categories
Same UGC stack, different playbook per vertical.
Fashion + apparel
Beauty + skincare
Accessories + jewellery
Furniture
Hospitality
Consumer electronics
Sporting goods + fitness
B2B + SaaS
Buying for a specific role?
See the home + lifestyle stack framed for a CMO, CTO, Head of Ecommerce or agency: the metrics, proof and modules each one cares about.
Built for your category
See category-specific layouts on a sample workspace.
We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.
- No credit card
- Cancel anytime
- GDPR + SOC 2 (in audit)
