Is your PDP earning the click?
Paste any product page URL. We score it on eight checks across UGC, review schema, video, AI shopping agent readiness and Core Web Vitals signals. Headline score is free, four detailed checks unlock with your email.
How we score
Eight checks, calibrated on 600+ real PDPs.
The rubric started as an internal audit we ran on every Idukki onboarding. Two passes were enough to find the same eight signals separating the top decile from everyone else. The checks below run server-side, so the audit is the same one a competitor's research analyst would do, automated.
- 01
UGC or review widget above the fold
Detects Idukki, Yotpo, Bazaarvoice, Loox, Judge.me, Okendo, Stamped, Trustpilot, Feefo, Reviews.io, Foursixty, Tolstoy, Videowise, Bambuser and more.
- 02
AggregateRating or Review JSON-LD
Without this, both Google rich snippets and AI engines treat your reviews as invisible.
- 03
Video on the PDP
Native <video> or embedded TikTok / YouTube / Vimeo / Instagram Reel.
- 04
Canonical URL declared
Variant pages without a canonical dilute ranking and AI-citation signal.
- 05
Product schema completeness
Name, image, description, brand and offers all present. AI engines downgrade partial schema.
- 06
Mobile viewport meta tag
Required for predictable mobile rendering on iOS Safari + Android Chrome.
- 07
LCP hint on the hero image
<link rel="preload" as="image"> or fetchpriority="high" on the hero.
- 08
Open Graph tags for share previews
WhatsApp, Slack and most agentic-commerce surfaces use og:title + og:image.
What this tool does not do.
We fetch one page, server-side, as an anonymous shopper. The audit will miss anything that requires a session, a logged-in account, a specific geography, or JavaScript that renders after first paint. The score is a starting point. The fix is a conversation.
Want this run on every PDP in your catalogue, weekly?
The Idukki dashboard does that, plus the next 34 checks, plus the fix workflows. Or stay with the free version here and re-run on demand whenever you ship a change.
FAQ
What does the PDP audit check?
Eight signals that drive conversion and AI-search visibility on a product page: UGC widget presence, review schema, video content, Product schema completeness, AggregateRating, mobile viewport, page weight signals and social proof placement. It reads the page's actual HTML, not a cached copy.
Will this work on my platform?
It is built for Shopify, WooCommerce and BigCommerce product pages but works on any public PDP URL: the signals it checks are platform-independent.
Why does my page score low despite having reviews?
Usually because the reviews are rendered without structured data, or the schema is missing required fields. Google and AI engines cannot use stars they cannot parse; our review schema validator pinpoints the exact gaps.
What is the fastest fix with the biggest impact?
For most stores: valid Product schema with AggregateRating wired to real reviews. It is what earns stars in search results and citations in AI shopping answers.