IdukkiIdukki

Shoppable video

Turn the video into the add-to-cart.

Product hotspots on every frame, an inline add-to-bag drawer that never leaves the player, and a 37 KB runtime that does not move your page.

Get started

No code. Free plan, no card.

Live preview · Shop the Look
Three summers in this linen set and it still looks brand new. Sizing up was the right call for the relaxed fit.

Fashion

@maya.styles

Linen set

Linen set

$128

01

A pin becomes an order

Tap a hotspot and the product drawer opens over the video with name, price and add-to-cart. The viewer never leaves the clip, and the cart updates on your store.

How it works

Shoppable UGC

A pin becomes an order

@darcy.s

WROGN Men Silver-Toned Watch

4.8 · 213 reviews

$24.76

Add to cart
Added to cart

Orders ledger

#4821$24.76attributed to@darcy.s

Vision AI places the pin. The shopper taps it, adds to cart in place, and the order is attributed to the post and its creator.

02

Six formats, one widget

Shop the look, stories, reels, carousel, before/after and lookbook run on the same renderer and the same moderation queue. Pick the layout in the builder; the content is shared.

Dashboard · Widget builder

Widget builder

Pick sources and a layout; the preview is the real renderer

Get embed code

Sources

  • Instagram
  • TikTok
  • YouTube
  • Hashtag
  • Reviews

Layout

Grid Carousel Masonry Reels

Products

AI tagging on

Add to cart inline

Live preview

Grid · 3 columns · 24 posts<script src="…/idukki.js">

03

Tags suggested per frame

Drop a video in or pull it from a creator and AI tagging suggests the product for each frame, timed to when it appears. Accept the confident ones in one click.

In the product
UGC fashion photo being auto-taggedFRAME · 0:08UGC reel · @priya
Trench coat · 94· Auto-acceptedWaist belt · 72· Queued for review

04

Watch the revenue per video

video_play, product_click and add_to_cart events per video, per creator and per format, in the same Engagement page as the rest of your UGC.

Dashboard · Engagement

Engagement

Every user interaction event, click, watch, add to cart

Today7 Days30 DaysAll Time

Visitors

284.1K

Clicks

7.9K

Click rate · 2.78%

Add to cart

154

ATC rate · 1.95%

Orders

248

Conv · 161.04%

Revenue

₹843.4K

Overall · 0.09%

Conversion funnel

Visitors
284,100
Clicks
7,900
PDP
85
Add to cart
154
Orders
248

Click → ATC

1.95%

Overall conv

0.09%

Daily add-to-cart · 30 days

D1D15D30

Conversion by platform

PlatformAdd to cartCheckoutRevenue
Instagram15312₹620.4K
TikTok382₹104.2K
YouTube211₹38.6K
Reviews141₹52.1K
Manual222₹28.1K

How it works, from switched on to paying for itself.

  1. Step 1

    Upload or pull

    Drop the video in or collect it from a creator. AI suggests product tags per frame.

  2. Step 2

    Choose the format

    Shop the look, stories, reels, carousel, before/after or lookbook.

  3. Step 3

    Embed

    One line of code, with templates for PDP, PLP and lookbook pages.

  4. Step 4

    Sell

    The inline drawer captures add-to-bag without the viewer leaving the video.

The videos integrate into the storefront without making it feel cluttered or slowing down the user experience.
RitualisticShopify App Store review · September 4, 2026

The questions to ask before you switch it on.

  • Does video slow the page down?

    The runtime is 37 KB and media is lazy-loaded with preload gated to the visible slides. The live widget scores 90+ on Lighthouse; see the PageSpeed proof on the homepage.

  • Which aspect ratios are supported?

    9:16, 4:5 and 16:9, plus custom crops, with per-platform presets.

  • Does autoplay work with sound?

    Sound-on autoplay is used where the platform allows it; otherwise the video starts muted with a one-tap unmute.

  • Which plans include shoppable video?

    Shoppable video is on Starter and above; the Free plan is image-only widgets, per the comparison table at /pricing.

Have a video you want to make shoppable?

We use cookies

We use essential cookies to run this site and optional analytics cookies to understand how it’s used. You can change your choice anytime in our privacy policy.