UGC statistics for 2026.
Every figure on this page comes from a named public source, linked at the bottom. Idukki does not publish benchmarks from its own customer data, so treat these as industry context and measure your own lift with a holdout.
92%
trust people
trust recommendations from people they know above all other advertising (Nielsen).
161%
higher conversion
among shoppers who interact with UGC vs. those who do not (Yotpo, 200k+ stores).
4.1×
video reviews
convert better than text-only reviews (PowerReviews, 2023 baseline).
85%
convinced by video
say a video has convinced them to buy a product or service (Wyzowl, 2026).
Jump to
Trust + influence
Shopper surveys keep putting other people ahead of brands when it comes to deciding what to buy.
- 92% of consumers trust recommendations from people they know above all other forms of advertising (Nielsen, Global Trust in Advertising).
- 79% of consumers say UGC highly impacts their purchase decisions (Nosto / Stackla consumer research).
On-site conversion
Engager-only figures measure shoppers who interacted with the content, so your page-level lift across all visitors will be lower. Measure your own with a holdout.
- Shoppers who interact with UGC convert 161% higher than those who do not (Yotpo, 200k+ stores / 163M orders analysed).
- Consumers are 137% more likely to buy after seeing customer photos of a product (Yotpo, same analysis).
- Shoppers who engage with reviews show a 144% conversion lift and 162% higher revenue per visitor (Bazaarvoice, Shopper Experience Index).
- Visitors who interact with photo and video UGC convert 103.9% more often than those who do not (PowerReviews, 2023).
Photo + video reviews
Visual proof carries more weight than text, and video carries the most.
- Video reviews convert 4.1× better than text-only reviews (PowerReviews, 2023 baseline).
- Photo reviews convert 2.6× better than text-only reviews (PowerReviews, 2023 baseline).
- 85% of people say a video has convinced them to buy a product or service (Wyzowl, State of Video Marketing 2026).
Friction at the buy step
Proof only pays off if the path from the content to checkout stays short.
- 18% of shoppers have abandoned an order because checkout was too long or complicated (Baymard Institute).
Sources
Where each number comes from.
- Nielsen, Global Trust in Advertising
- Yotpo, UGC and conversion (200k+ stores, 163M orders)
- Bazaarvoice, Shopper Experience Index
- PowerReviews, How UGC Impacts Conversion (2023)
- Nosto / Stackla, consumer UGC research
- Wyzowl, State of Video Marketing 2026
- Baymard Institute, cart abandonment research
Engager-only figures (Yotpo, Bazaarvoice, PowerReviews) compare shoppers who interacted with UGC to those who did not. They are not the lift you should forecast for every visitor to a page.
