Use what we are building, before it ships.
Labs is Idukki's beta programme. Merchants get early access to features before general release, and what you tell us shapes how they turn out. You join one project at a time, with no obligation.
Open projects
Built, and not yet open to every workspace. Join one, or several. Each project is a separate request.
15 projects
Social Publisher
Idukki Social Publisher is a calendar-first multi-channel scheduler. In development: nothing publishes yet.
Smart Retargeting
Idukki Smart Retargeting fires Meta Pixel + Conversions API events from your widgets automatically.
Virtual Try-On
Idukki Virtual Try-On lets shoppers see the product on themselves before they buy.
Visual Search
Idukki Visual Search returns matching products from your catalogue when a shopper uploads or crops an image.
Social Listening
Idukki Social Listening: standing queries against Instagram, TikTok, X, Threads and YouTube.
Live Commerce
Shoppable video with product pins timed to the second each product appears, plus scheduled live shopping events with chat, in beta.
Synthetic Video
Generate product showcase videos from static images: customisable templates, consistent brand voice, and multi-format export.
Self-Improving Media
Media assets that get better automatically: A/B test layouts, auto-select winners, personalise by audience segment, and continuously optimise without manual intervention.
Remix
Idukki Remix rebuilds your own proven UGC and ads around new products, colourways and seasons.
UGC Intelligence
Idukki UGC Intelligence is the search + analytics layer over your approved content.
QR campaigns
Idukki QR Campaigns: per-campaign QR codes that point at your collect-UGC page.
Smart overlays
Idukki Smart Overlays show live visitors, recent purchases, post engagement and trigger-driven CTAs on top of your storefront, without the popup-builder mess.
Influencer economy
Creators, campaigns, payouts, one workspace.
Email campaigns
Idukki Email Campaign generates a ready-to-paste UGC grid for your ESP.
Wishlist
Idukki Wishlist is an embeddable "save for later" widget.
How Labs works
Three steps, and you decide how far to take each one.
Browse the projects
Each Labs project is a feature that is built and switching on workspace by workspace. The list above is the current set.
Request to join
Pick a project and leave your work email. We will be in touch about turning it on for your store. Joining one project signs you up for nothing else.
Try it and tell us what works
Use it on your store, then tell us what helps, what gets in the way and what is missing. That feedback shapes the feature before it reaches everyone.
Already using Idukki? Once you join a project, it appears in your Idukki dashboard.
No obligation, and case studies are a separate choice
Joining is per project
You choose which projects to join, one request at a time. Joining a project carries no obligation.
Case studies are optional
Taking part in a case study is a separate choice you can make later, or never. It is not a condition of joining Labs or any project, and saying no does not change your access.
Questions about a project? Talk to us.