See it on you, before you buy.
Idukki Virtual Try-On runs across fashion, beauty, eyewear, jewellery, watches and footwear, all from one widget, one moderation queue, one verified-buyer evidence graph underneath.
- Live try-on on the PDP, no app install
- On-device canvas compositing: GDPR-safe
- AI render via Replicate when available, canvas fallback otherwise
- Returns + conversion measurable per SKU
SOURCE · selfie Try it onSELECTED
Composited · 1.4s
Black Eye Liner · matched to skin tone
See it on you, before you buy.
On-device by default; AI render runs on a region-pinned edge worker. No biometric template stored.
- -27%returns
- +34%PDP conversion
- 2.1×AOV
+34%
PDP conversion
on try-on-enabled SKUs vs. control.
-27%
Return rate
when shoppers try-on pre-purchase.
2.1x
AOV
when paired with shade/fit recommendations.
< 1.5s
First render
session start to first composited frame.
Why it works
Three behaviours that drive the lift.
3x
Engagement
Try-on sessions are 3x longer than plain PDP sessions.
Try on
£21Black Eye Liner
+34%
Conversion
PDP-to-cart climbs +34% on try-on-enabled SKUs.
-27%
Returns
Returns drop -27% when shoppers try-on pre-purchase.
4.9 · 1,204 reviews
“Best linen I've worn, true to size and doesn't wrinkle.”
Six verticals, ready to ship.
Beauty
Live shade matching for lipstick, foundation, eyeliner, eyeshadow. Tone-matched recommendations from selfie.
Fashion
Tops, dresses, jackets on real body types or your own selfie. Size + fit guidance from verified buyers.
Eyewear
Live try-on for glasses + sunglasses. Frame-size matching, on-device canvas compositing with optional AI render fallback.
Jewellery
Rings on hand, necklaces on neck, earrings on face. Metal + stone comparison side-by-side.
Watches
Wrist try-on with case + strap sizing. Match to buyer wrist circumference from past purchases.
Footwear
On-foot try-on for sneakers, heels, boots. Canvas compositing per category region; AI render via Replicate when available.
From camera-on to cart, in five steps.
No app install. No external service. The try-on runs inside your storefront, on-device when possible , and pinned to your data residency region when it has to leave the browser.
Step 1
Shopper opens PDP
Try-on button lives inline next to size selector. No popup, no app install.
Step 2
Captures selfie or grants camera
One-tap consent. Image processed on-device when possible, otherwise on a region-pinned edge worker.
GDPR-safeStep 3
Live render in <1.5s
WebGL pipeline runs the model + variant on the live camera feed at 30 fps.
Step 4
Swap variants in-place
Try every shade / size / colour without reloading. Compare two side-by-side.
Step 5
Add to cart in flow
Variant + size pre-selected from the try-on session. One-tap checkout.
Try-on, without the data-protection panic.
Camera feed processed on-device by default. When server-side rendering is needed (older browsers, larger assets), the workload runs on a region-pinned edge worker in your DPA region. No raw image leaves Idukki without explicit, per-session consent.
On-device first
WebGL pipeline runs in-browser. Camera feed never leaves the device by default.
Region-pinned
EU shoppers → EU edge worker. US shoppers → US edge worker. No cross-region leakage.
No biometric store
No facial templates stored after the session. Right-to-be-forgotten propagates instantly.
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- GDPR + SOC 2 (in audit)
