Proof that happens in real time.

Live visitors, FOMO purchases, post engagement and trigger-driven CTAs, all overlaid on the widget surfaces you already run. Reads from your real Shopify + widget events. Six overlay types, one config surface, zero popup-builder mess.

Six overlay types. FOMO, live visitors, post-stats, triggers, live feed, smart
Reads from real Shopify + widget event streams
Per-PDP / per-collection scope, not a sitewide popup
Smart overlay (beta) picks the right type per session

Open smart overlays See all six types

Overlay · live

24live · PDP

Live visitors

24 shoppers viewing this product right now

Visitors now
24
Last hour
142
Last order
4 min ago

overlay_type · live-visitorslive

Six overlay types

One config surface. Six things it can say.

Each overlay type has a dedicated endpoint. You configure the scope (widget / PDP / collection), the trigger and the copy, Idukki handles the live feed, rate limits and the rendering inside your widget.

🔥
Maya just bought
Linen blazer · 2 min ago
🔥
Aaron just bought
Linen blazer · 4 min ago
🔥
Lin just bought
Linen blazer · 6 min ago
/api/overlays/fomo
FOMO
"3 people bought this in the last hour." Reads from Shopify order events. Configurable lookback window, optional region filter, decay if no recent purchase.
24
viewing right now
/api/overlays/visitors
Live visitors
"24 viewing right now." Aggregated from your widget session pings, never user-identifying. Per-PDP or per-collection scope.
saves
4,212
add-to-cart
287
/api/overlays/post-stats
Post stats
"4,212 saves · 287 add-to-carts" overlaid on a UGC post. Pulls from the same analytics events the widget already fires.
3rd view · nudge
/api/overlays/widget-event
Widget-event trigger
Fires an overlay after a specific widget interaction, e.g. third gallery view, video played to 80%, hotspot tapped without add-to-cart.
🇫🇷PDP view · Parislive
🇺🇸Cart add · NYClive
🇯🇵Order · Tokyolive
🇬🇧PDP view · Londonlive
🇫🇷PDP view · Parislive
🇺🇸Cart add · NYClive
🇯🇵Order · Tokyolive
🇬🇧PDP view · Londonlive
/api/overlays/live
Live feed
Streaming feed of real activity on your store: views, cart adds, completed orders, country flag. Optional sound for the bold.
/api/overlays/event
Smart overlay (beta)
AI picks the overlay type per session based on the shopper signal: hesitant shoppers see FOMO, fast browsers see live visitors, returners see post-stats.

Honest about what overlays are

Live proof, not popup theatre.

We picked the constraints on purpose. Overlays read from real activity, scope to a single widget, and never seed numbers. If the counter is empty for your store, it shows blank, not a fake fall-back.

Not a popup builder

Overlays sit on top of your widget surfaces, not as a sitewide modal. If you want a fullscreen sign-up popup, use the lead-capture widget instead.

Reads real events

FOMO needs Shopify order webhooks. Live-visitors needs widget session pings. No "social proof for the sake of it" with seeded counters.

Per-PDP / per-collection scope

You scope each overlay to a widget surface or collection. We don't auto-fire overlays across your entire storefront.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

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