Idukki
Live commerce

Real-time UGC for livestreams

Shoppable UGC during the livestream, not after.

Run shoppable UGC overlays on Amazon Live, YouTube Live, TikTok Live and Twitch. Live-decide which clip surfaces, with hotspot product tagging, sub-second cue-to-screen latency.

Live commerce

Real-time UGC for livestreams

Live producer console

  • Live producer console

    Drag-to-queue clip

  • In-band hotspots

    Native +

  • Channel adapters

    OBS source

In-band hotspotslive
  • < 1s
    Cue → on-screen latency
  • 4 channels
    Amazon · YouTube · TikTok · Twitch
  • +38%
    Median conversion lift in test cohorts
  • OBS / Restream
    Native integrations
  • 01

    Live producer console

    A panel your producer keeps open during the stream. Queue clips, push hotspots, swap layouts, all without leaving the broadcast.

    • Drag-to-queue clip library
    • Hot-swap layouts mid-stream
    • Producer + co-host roles
  • 02

    In-band hotspots

    Tap a product on the live clip; viewers see a sticky drawer that doesn’t cover the host.

    • Native + browser-overlay modes
    • Geo-fenced product variants
    • Add-to-cart fires without leaving the stream
  • 03

    Channel adapters

    Pre-built integrations for Amazon Live, YouTube Live, TikTok Live, Twitch + OBS / Restream / Restream Studio for everyone else.

    • OBS source plugin
    • TikTok Live API
    • Amazon Live SDK + Restream integration
  • 04

    Auto-clip + repurpose

    The stream is your library. Auto-clip on hotspot moments → ready-to-embed UGC on PDP within minutes of the live ending.

    • Auto-clip on every hotspot moment
    • Caption + tag inheritance
    • Direct push to DAM + widgets
  • 05

    Real-time analytics

    See concurrent viewers, hotspot interactions and revenue per second. Optimise the show in flight.

    • Concurrent-viewer + ENG / ARPU dashboard
    • Live revenue by clip + host
    • Slack-ready spike alerts
  • 06

    Multi-host studios

    Run agency-style live studios with 4-12 brands rotating on the same channel. Each gets isolated UGC + product feeds.

    • Multi-brand workspace
    • Isolated product catalogs
    • Per-brand revenue accounting
Run a live pilot with us

Run a live pilot with us

We co-produce a single live show with you to prove the model. You bring the brand + a host; we bring the runtime + a producer.

  • Co-produced first show
  • Free producer + runtime for the pilot
  • 24-month price lock post-pilot

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4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

  • No credit card
  • Cancel anytime
  • SOC 2 + GDPR

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