Hotspot tagging
In one sentence
The labour of binding hotspots to specific SKUs (with the right variant). Manual takes around 12 min per video; AI-assisted with computer vision drops to around 2 min.
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AI search
AI content tagging for UGC: how it works and why manual tagging does not scale
AI content tagging reads every UGC photo and video and labels what is actually in it, so the library stays findable for your team, your shoppers, and AI agents.
Strategy
Interactive video: hotspots, chapters and branching
Interactive video lets the viewer act inside the clip. Hotspots are the high-value core; chapters and branching help only where the content needs them. More layers is not more conversion.
Strategy
AI in the UGC loop, part 2, tagging: a content dump becomes a catalogue
AI tagging turns raw UGC into a shoppable catalogue by pre-filling the metadata a human used to type. Time-to-tag is the KPI: under 72 hours and UGC behaves like a merchandising lever.
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