Shoppable video
Hotspot tagging
What is Hotspot tagging?
The labour of binding hotspots to specific SKUs (with the right variant). AI-assisted tagging suggests the SKUs, and a person confirms them.
Also calledproduct taggingAI tagging
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AI search
AI content tagging for UGC: how it works, shown on sample posts
How AI tagging links UGC to your products. Tags on sample posts, where it misses, and cost.
Strategy
Interactive video: hotspots, chapters and branching
Interactive video lets the viewer act inside the clip. Hotspots are the high-value core; chapters and branching help only where the content needs them.
Strategy
AI in the UGC loop, part 2, tagging: a content dump becomes a catalogue
AI tagging turns a UGC dump into a shoppable catalogue: the model pre-fills metadata, a human confirms. Tag inside 72 hours and UGC works as a merchandising lever.
See it working on a live store.
Real storefronts using the thing this page defines.
