Variant resolution
In one sentence
The engineering of binding a hotspot to the right product variant (size, colour, scent) so the add-to-cart fires without a second click. Most shoppable-video implementations get this wrong on launch and conversion lift halves.
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Strategy
Interactive video: hotspots, chapters and branching
Interactive video lets the viewer act inside the clip. Hotspots are the high-value core; chapters and branching help only where the content needs them.
Conversational commerce
Anatomy of a Conversational PDP: The 9 Components Every Shop Needs by Q3
A conversational PDP needs nine parts: evidence-first hero, quick answers, attribute table, CTA, UGC rail, AI review summary, Q&A, sizing and policy block.
Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video lets viewers add to cart from clickable product tags without leaving the player. Median PDP conversion lift is +21% over photo-only.
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