Linear shoppable
In one sentence
One video plays through; product tags appear at pre-scripted timestamps. Best for sub-30-second content where products are seen in sequence. Lowest production cost of the shoppable formats.
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Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video is video content with clickable product tags that let viewers add to cart without leaving the player. The definition, the three formats and which vertical each wins, the conversion data, the performance budget that quietly kills programmes, and build vs buy.
Strategy
How long should a shoppable video be?
No single ideal length exists: size each shoppable video to its placement and job. Feed hooks run a few seconds; PDP and tutorials earn more.
Strategy
Interactive video: hotspots, chapters and branching
Interactive video lets the viewer act inside the clip. Hotspots are the high-value core; chapters and branching help only where the content needs them. More layers is not more conversion.
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