Linear shoppable
In one sentence
One video plays through; product tags appear at pre-scripted timestamps. Best for sub-30-second content where products are seen in sequence. Lowest production cost of the shoppable formats.
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Strategy
What Is Shoppable Video? Complete Guide for Ecommerce Brands
Shoppable video lets viewers add to cart from clickable product tags without leaving the player. Median PDP conversion lift is +21% over photo-only.
Strategy
How long should a shoppable video be?
No single ideal length exists: size each shoppable video to its placement and job. Feed hooks run a few seconds; PDP and tutorials earn more.
Strategy
Interactive video: hotspots, chapters and branching
Interactive video lets the viewer act inside the clip. Hotspots are the high-value core; chapters and branching help only where the content needs them.
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