Shoppable video
Vertical / portrait video
What is Vertical / portrait video?
9:16 aspect ratio video. It matches the way a shopper holds a phone, so it fills a mobile PDP.
Also called9:16 videoportrait shoppable
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Strategy
Mobile-first shoppable video design
Most shoppable video is watched on a phone, one-handed, thumb-driven. Design it on a desktop monitor and you design for the minority of your audience.
Strategy
How long should a shoppable video be?
No single ideal length exists: size each shoppable video to its placement and job. Feed hooks run a few seconds; PDP and tutorials earn more.
Buyer's guides
The best shoppable video tools for fashion brands in 2026
Videowise, Tolstoy, Firework, Bambuser and Idukki for fashion and apparel. What each bill counts, try-on and fit help, live shows and where to start. We make Idukki.
See it working on a live store.
Real storefronts using the thing this page defines.
