Vertical / portrait video
In one sentence
9:16 aspect ratio video. Outperforms landscape on mobile PDPs by roughly 1.6x conversion lift on the same content because it matches the shopper's native scrolling orientation.
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Strategy
Mobile-first shoppable video design
Most shoppable video is watched on a phone, held in one hand, driven by a thumb. Design it on a desktop monitor and you have designed it for the minority of your audience.
Strategy
How long should a shoppable video be?
No single ideal length exists: size each shoppable video to its placement and job. Feed hooks run a few seconds; PDP and tutorials earn more.
Strategy
Best Shoppable Video Tools for Fashion & Apparel Brands
Evaluated on variant tagging, AR try-on, size guidance, look-builder, and creator marketplace. The top six platforms ranked, and what to avoid.
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