Social formats
Reel
In one sentence
Instagram's vertical short-form video format (up to 90 seconds). Replaced IGTV; the dominant video format on the platform. Ideal source for UGC pulled into PDP gallery walls.
Also calledInstagram ReelIG Reel
Read more on this
Strategy
How to make Instagram Reels and TikToks shoppable on a Shopify store
Bring customer Reels and TikToks onto Shopify as shoppable galleries in five steps: collect, clear the rights, tag products to SKUs, publish, and keep it fast.
AI search
How to make your product content readable by AI shopping agents
AI agents shortlist products by reading facts and evidence, not design. Fix three surfaces: structured data, plain-text claims, and a reachable review corpus.
AI search
Instagram vs TikTok UGC: Which Platform Converts Better in 2026?
TikTok gets roughly 3x the views; Instagram UGC drives more direct purchases. What that split says about where to spend, from 1,200 brand campaigns.
External reference
en.wikipedia.orgSee it working on a live store.
Real storefronts using the thing this page defines.
