Social formats
Pin (Pinterest)
In one sentence
Pinterest's native post format: an image or short video tied to a URL, "pinned" to a board by the creator. 89% of weekly Pinterest users use the platform for purchase inspiration (Comscore).
Also calledPinterest Pin
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Strategy
Pinterest: the underrated shoppable-content source
Pinterest users arrive in a planning, buying-adjacent mindset, and a pin keeps working for months. That makes Pinterest an overlooked UGC source.
AI search
Instagram vs TikTok UGC: Which Platform Converts Better in 2026?
TikTok gets roughly 3x the views; Instagram UGC drives more direct purchases. What that split says about where to spend, from 1,200 brand campaigns.
Strategy
What is user-generated content (UGC), and why it out-converts studio content
UGC is the photos, videos and reviews your customers create about your product. It out-converts studio content because shoppers trust evidence over advertising.
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