Post (social post)
In one sentence
A static image or short video published to the main feed of a social platform. The standard format for inbound UGC: photo posts hashtagged or tagged @brand are the largest single source of pull.
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Strategy
What is user-generated content (UGC), and why it out-converts studio content
UGC is the photos, videos and reviews your customers create about your product. It out-converts studio content because shoppers trust evidence over advertising.
AI search
Instagram vs TikTok UGC: Which Platform Converts Better in 2026?
TikTok gets roughly 3x the views; Instagram UGC drives more direct purchases. What that split says about where to spend, from 1,200 brand campaigns.
Strategy
How to get more UGC for your store without paying for it
Most stores have a UGC supply problem, not a quality one. Ask at the post-delivery peak, make it one tap, and visibly feature what comes in. No creator budget needed.
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