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In one sentence
A single post with multiple images or video clips swiped through inline. Up to 10 slides on Instagram, similar on Facebook. Pulls 1.4x the engagement of single-image posts on average.
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Strategy
What is user-generated content (UGC), and why it out-converts studio content
UGC is the photos, videos and reviews your customers create about your product. It out-converts studio content because shoppers, and now AI agents, trust evidence over advertising. Here is why, and where to put it.
AI search
Instagram vs TikTok UGC: Which Platform Converts Better in 2026?
TikTok gets roughly 3x the views. Instagram UGC drives more direct purchases. The interesting part is what that split tells you about where to spend, drawn from 1,200 brand campaigns.
Strategy
5 Ways to Make Your UGC Gallery Shoppable
Tag products directly on UGC posts, add hotspot pins, and wire up your Shopify catalogue, step by step.
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