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In one sentence
A single post with multiple images or video clips swiped through inline. Up to 10 slides on Instagram, similar on Facebook. Pulls 1.4x the engagement of single-image posts on average.
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Strategy
What is user-generated content (UGC), and why it out-converts studio content
UGC is the photos, videos and reviews your customers create about your product. It out-converts studio content because shoppers trust evidence over advertising.
AI search
Instagram vs TikTok UGC: Which Platform Converts Better in 2026?
TikTok gets roughly 3x the views; Instagram UGC drives more direct purchases. What that split says about where to spend, from 1,200 brand campaigns.
Strategy
5 Ways to Make Your UGC Gallery Shoppable
Tag products on UGC posts, add hotspot pins, and wire up your Shopify catalogue. Above the fold on the PDP, with at least 15 pieces per SKU before going live.
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