Shoppable video
Reels layout
What is Reels layout?
Short-form portrait loop format, TikTok or Instagram-Reels style. Sub-15-second clips with on-screen captions, sound-on, tap-to-shop pinned to the corner.
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Strategy
How to make Instagram Reels and TikToks shoppable on a Shopify store
Bring customer Reels and TikToks onto Shopify as shoppable galleries in five steps: collect, clear the rights, tag products to SKUs, publish, and keep it fast.
Strategy
Mobile-first shoppable video design
Most shoppable video is watched on a phone, one-handed, thumb-driven. Design it on a desktop monitor and you design for the minority of your audience.
AI search
Instagram vs TikTok UGC: Which Platform Converts Better in 2026?
TikTok gets roughly 3x the views; Instagram UGC drives more direct purchases. What that split says about where to spend, from 1,200 brand campaigns.
See it working on a live store.
Real storefronts using the thing this page defines.
