Reels layout
In one sentence
Short-form portrait loop format, TikTok or Instagram-Reels style. Sub-15-second clips with on-screen captions, sound-on, tap-to-shop pinned to the corner.
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Strategy
How to make Instagram Reels and TikToks shoppable on a Shopify store
Bring customer Reels and TikToks onto Shopify as shoppable galleries in five steps: collect, clear the rights, tag products to SKUs, publish, and keep it fast.
Strategy
Mobile-first shoppable video design
Most shoppable video is watched on a phone, held in one hand, driven by a thumb. Design it on a desktop monitor and you have designed it for the minority of your audience.
AI search
Instagram vs TikTok UGC: Which Platform Converts Better in 2026?
TikTok gets roughly 3x the views. Instagram UGC drives more direct purchases. The interesting part is what that split tells you about where to spend, drawn from 1,200 brand campaigns.
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